Folder or subdomain for new e-commerce addition
-
Our main content site has 5K pieces of unique content all targeting our market.
We are planning to add e-commerce as a source monetizing our audience.
Should we place the new commerce platform within a subdirectory or subdomain?
The layout we are considering is...
shop name: Brand Name Market
http://www.brandname.com/market/
I am also considering something like:
http://www.brandname.com/market/ aggregating product details and content from http://market.brandname.com/ with rel= back to the subdomain if possible.
-
Ideally I would use the /market/ directory over a sub directory. That would allow the store to benefit from the authority of the existing site, rather than starting afresh on a new sub-domain.
Some software combinations could make that tricky, but in most cases it should be fine. If it does get tricky there is also a work around where you can have content on a subdomain served from a directly url using a reverse proxy. Messy though.
The final option seems unnecessarily complicated to me. I'm not sure what you are trying to achieve there.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Conundrum with brand new website keywords...
I'm working with on a website for an app called BetterRX. There's a prescription card called BetterRX Card. Our domain is Better RX.com and the card is BetterRXCard.com. "Better RX" as a brand search is dominated by prescription discount cards, with Good RX being the most dominant. Any suggestions on how to go about mixing optimization for brand as well as the app?
Intermediate & Advanced SEO | | sickle3110 -
New Website SEO Implications
Hi Moz Community, A client of mine has launched a new website. The new website is well designed, mobile friendly, fast loading and offers a far better UX than the old site. It has similar content but 'less wordy'. The old website was tired, slow, not mobile responsive etc but still ranked well. The domain has marketing leading authority and link metrics. Since the launch, the rankings for virtually every word has plummeted. Even previously ranked #1 words have disappeared to page 3 or 4. New pages have different URLs (301s from the old urls are working fine) and still score the same 98% (using the Moz page optimiser tool). Is it usual to experience some short term pain, or are these rankings drop an indication that something else is missing? My theory is that the new URLs are being treated like new pages, and that those new pages don't have the engagement data which is used for ranking. Thus, despite having the same authority of the old pages, as far as user data is concerned, they are new pages and therefor, not ranking well - yet. That theory would make logical sense but I'm hoping some experts here can help. Any suggestions welcome. Here's a quick checklist of things I have already done: complete 301 redirect list
Intermediate & Advanced SEO | | I.AM.Strategist
New sitemap
Submitted to console
Created internal links from within their large blog
Optimised all the new pages (img alts, H1s etc) Extra info: Platform changed from Wordpress to Expression engine
Target pages now on level 3 not level 2 (extra subfolder used)
Less words used (average word count per page from 400+ to 250) Thanks in advance 🙂0 -
Google Rich Snippets in E-commerce Category Pages
Hello Best Practice for rich snippets / structured data in ecommerce category pages? I put structured markup in the category pages and it seems to have negatively impacted SEO. Webmaster tools is showing about 2.5:1 products to pages ratio. Should I be putting structured data in category Pages at all? Thanks for your time 🙂
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
Keeping E Commerce Product Content Fresh
Hi, Some months ago we created unique content for each of our product descriptions - basically, we removed manufacturers description and made our own unique content. But our content is now, I feel, stale but I'm trying to work out how we can produce fresh content for the product pages and how much is needed for Google to notice the changes? My question is: What does google class as freshness? Would a new photo count? I've always thought that it has to be mainly text content but we do not get that many reviews as our products are not mainstream and it's a small market so are we to create extra bits of text content in the descriptions, and how much?
Intermediate & Advanced SEO | | bjs20100 -
Moving to subdirectory from subdomain, where subdomain PR is equal to root domain PR
Hi all, I'm currently in the process of revitalizing my company's blog. Currently, the blog sits on a subdomain (blog.rootdomain.com). SEO best practice dictates that I should move this (and 301 redirect the old URLs) to rootdomain.com/blog to concentrate link equity and avoid the risk of having search engines treat the subdomain as separate from the root domain. However, the PageRank Status extension for Chrome is reporting that the PR for the blog on the subdomain and the root domain are the same. Is there any benefit to migrating the subdomain to a subdirectory? Is that data accurate enough to base decisions off of?
Intermediate & Advanced SEO | | brad-causes0 -
Best E-commerce CMS from a SEO perspective
Hello fellow mozzers, I have a lot of experience with Magento and a little bit of experience with Prestashop and i am quite aware of their strengths and weaknesses regarding SEO. I was wondering which E-commerce CMS is the best for SEO. I am talking about the CMS as you download it. There are hundreds of plugins for the popular systems which improve their SEO power tremendously, but i'm interested in which CMS is the best right out-of-the-box. Let me know what you think and why you think so. Thanks in advance 🙂
Intermediate & Advanced SEO | | WesleySmits1 -
Google is mixing subdomains. What can we do?
Hi! I'm experiencing something that's kind of strange for me. I have my main domain let's say: www.domain.com. Then I have my mobile version in a subdomain: mobile.domain.com and I also have a german version of the website de.domain.com. When I Google my domain I have the main result linking to: www.domain.com but then Google mixes all the domains in the sites links. For example a Sing in may be linking mobile.domain.com, a How it works link may be pointing to de.domain.com, etc What's the solution? I think this is hurting a lot my position cause google sees that all are the same domain when clearly is not. thanks!!
Intermediate & Advanced SEO | | fabrizzio0 -
New domain or wait - Anchor Text Penalty
Hi We are confident we have an anchor text penalty and have removed nearly all offending links about 3 months ago, and since have only engaged on 100% natural linking with good content and simply asking people to share our site. However we have made no progress all in terms on position for our main keyword - we now thinking of starting a fresh on a new domain as Google doesn't seem to be able to forgive us... Any ideas please?
Intermediate & Advanced SEO | | jj34340