SEO Titles and Keyword Density
-
Hey guys,
I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
-
if you included the plural and singular versions of a keyword in title tag would that be considered a keyword repeat ?
-
Maybe you can read this tutorial : http://www.seomoz.org/learn-seo/title-tag
An advice don't repeat the keywords in the title
-
Hi Lewis,
I've done a couple of tests (nothing scientific - just trying things out and looking for trends) on this in the last few months and have found the following:
- Using the same keyword more than once doesn't seem to have any impact on keyword rankings
- The first keyword in the title element seems to be given priority, assuming that it's matched up with other on page elements (ie. Broad usage throughout the page, alt tags, etc)
The best title tag will most likely have your keyword first, followed by some kind of call to action, and then your site name at the end. This works on a few levels - namely that you're improving your rankings, click throughs and also brand awareness.
Kieran's definitely correct in saying that it should be tied in with the meta description, although I'd disagree that there's no benefit to having the brand at the end of the tag - particularly if you're working with a client who's looking to build, or reinforce, their name.
Remember that it isn't all about getting to the top. By including your call to action you're potentially helping with conversion rate optimisation and by including the brand you're helping build trust over the long term... which is incredibly hard to measure but will surely add hidden benefit and gives you another string to your bow!
As far as keyword density goes, the old ways of looking at it are completely outdated. If you aim to use your keyword 3-4 times in a reasonable sized page whilst also employing the ~ operator on Google to find, and use, related terms you'll be fine.
Hope that's helpful - would be really interested to hear how you get on
Matt
-
Thanks Gianluca
I agree 100% I was thinking of the actual site Title tag when typing this so answering it from that context. Yes Keyword(s) + Hook
-
You are right and not at the same time. Right telling that a redundant use of the keywords is not generating benefits (instead, it can look simply spammy)... not, because the title you are suggesting in not "exciting".
Remember that Titles are the first line of a Search Snippet. Therefore it should have to be crafted wisely:
- In order to focus Search Engines on your page's main keyword;
- In order to push the searchers into clicking your result and no other.
I usually suggest to think to Title as they where the Page Tagline. This also make easier its use into the same content of the page itself, as the HTML Title usually is converted to the H1 Title by many CMS.
Therefore, in your case, a Title could be:
Life Insurance? Ask now a life insurance quote to Axa Sunlife
And the Meta Description would renforce the Title call to action, maybe citing the main competitive advantage of the Axa Sunlife life insurance.
Ciao and I hope this helps
-
In my opinion putting it in twice is not a good idea. I assume that you have done the appropriate keyword research in this area and that the keywords are appropriate. I personally don't even think there is value in adding the AXA Sunlife as AXA is meaningless to the Search engines. It does help when the title is displayed to give some people idea.
I think your title should be along the lines of Main Target Keyword in Body of the Page x 1 to 3 then stop. I would not use multiples. If you have multiple keywords you want to target create an additional page for the keywords.
So
Life Insurance Quotes
Life Insurance Premiums
Life Insurance Special Offers
the Title is of course only the beginning. Get some nice meta description under it as well to if your link with this Title does show then it makes sense. this may be the place to mention AXA or the company so people get some good company name visuals
-
For sure the title tag is one of the most important elements in SEO. Make use of the maximum length of 70 characters. As this title is displayed in SERPs, make sure to integrate a call to action. The mention of the company name is usualy not so important, as long as you are not a brand in the eyes of Google.
For the keyword density: take a look at your competitors. Stuffing is dangerous!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress 'Hide Title' Feature, does this help shorten title length
Im wondering if anyone with some Wordpress experience can help me. I am using Yoast to create my page titles, but yet Moz tells me that my page titles including my actual page title tag which is 'dumfries wedding photography | Hemera Visuals' by clicking on the 'hide title' feature in wordpress will this in turn stop wordpress from automatically adding my page title and therfor bring my title length down drastically? And if so will I have to wait till google next crawls my page to see if this works? Kind Regards Cameron.
On-Page Optimization | | hemeravisuals120 -
Blank Title and Description Tags
Hi guys. Some times web platforms that I do work on have pages that I normally do not optimize. They more often than not have blank meta titles and meta descriptions. If I put titles and descriptions on these pages, no matter how minor, would it help the site as a whole to rank better? Thanks!
On-Page Optimization | | oomdomarketing0 -
Product titles
Hi guys, I'm starting to sell sofas and furniture online in Australia. Many USA companies just use the key ranking words as the Product Title i.e. "Ultra -Modern black leather sectional sofa with bookcase". Even if they have 100s of products. But in Australia they just use the model name, such as "The York", "The Boston", etc. Cause it does create a nicer picture and a neater look on the main page. I was wondering how important this practice is in improving search ranking? is it spammy? Thanks
On-Page Optimization | | cowhidesdirect0 -
Using Subdomains to Increase Keyword Density?
I have a website on which I publish lots of news (sometimes up to 10 posts per day). I have a feeling that somewhat it is diluting the density of some keywords I am targeting. By using subdomains, would I avoid diluting keyword density too much? Of course, I am talking about a reasonable use of subdomains (maybe 1 or 2). What's your opinion?
On-Page Optimization | | sbrault740 -
Keyword canibalization
Hi, I'm ranking for 'bodybuilding schema' with two separate pages (see attachment). Is this a problem? I heard that's it's better to only have one page ranking per keyword. If so, how do I prevent this? Thanks! Jasper MhcOI
On-Page Optimization | | Japking0 -
How is my on-site SEO looking like?
I know this is a broad question. My site's content has been written more than one year ago and haven't been changed so far. Our main goal is to make the application hosted in the site work better every day, so we don't worry much about writing content. The URL is http://www.onlinelogomaker.com
On-Page Optimization | | rpedri0 -
Optimize Page Title - Advice
I am currently going through my site and re-doing the page titles to try and optimize each specific product's page. I know that having the part number as the first piece of text in the title is the best practice. My question is, if i add a bunch of terms to the title, after the part number, is that taking away from the important part (the product number)? For example, my product is Audi A4. The term i want to optimize for is Audi A4. Which would be the better title for ranking purposes? A) Audi A4 | Automobile or B) Audi A4 | Automobile | 4 Cylinder | Made in Germany Thanks for the advice!
On-Page Optimization | | Prime851 -
Keyword Optimization
I optimized this site filmeonlinenoi.com witch is in romanian for this keyphrase "filme online gratis" , i stuck on page 2, i cant get to the first page! I was, but i fall again to the second page...
On-Page Optimization | | Alexsmenaru0