Is there any way to track search volume for a particular keyword on a day-to-day basis?
-
My boss has asked me to track the number of searches for a keyword (a particular company's name) on a daily basis this week to see how the volume fluctuates from day to day.
Is this even possible?
I should note that his request does not involve an active SEO or AdWords campaign. In fact, the company my boss is interested in doesn't even have a website at the moment.
Thanks in advance – either for helping me confirm that it's impossible to track keyword search volume on a day-to-day basis, or for showing me the magical way to actually do this.
-
Thanks, Kyle. I was pretty sure there was no way to do it, but I appreciate your work-around suggestion. My boss wanted to see if searches for a certain company spiked in the days after they issued a press release, but it was for business development purposes (long story) and not an SEO campaogn. I thought this would be a good forum for putting the question out there though, since it theoretically involves the keyword research we all do.
-
You can do so in the Google Adwords Keyword Tool, just put the company name in exact search.
This will give you the monthly search volume averaged over the last 12 months, will take you two minutes and won't cost a cent!
-
Hi Matt,
I'm not aware of any tool or application that can provide overall search volume for a particular term on a daily basis. There are several ways you can half-extrapolate the data. You can find out a keywords share of search volume for a particular week (using a tool like Hitwise, for example) or you can set up an AdWords campaign, bid on the term and work it out from the impressions data provided.
However, I think you need to rethink why exactly you or your boss wants that data. SEO is a long term strategy. You can't just turn it off at the weekends if there is no search volume. If the aim is a to optimise a PPC campaign, however, you should be able to make use of the data Google provides.
Thanks,
K
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When I use the Google search console to discover keyword phrases being used to drive visitors to my site I see some keywords that have the city name repeated (ex: web design sarasota sarasota, fl). Why?
When I use the Google search console to discover keyword phrases being used to drive visitors to my site I see some keywords that have the city name repeated (ex: web design sarasota sarasota, fl). Why does this happen?
Keyword Research | | Noblemoz1 -
Is this keyword cannibalization?
I have a product page and our home page ranked for the same keyword. On August 6th the product page was ranked #14 then plummeted to #60. On August 13th our home page was in the #2 spot (line just appears out of nowhere) and it is now in the #1 spot. I also see the same pages appearing for some keywords ranked in multiple positions then plummeting and one coming back up. I'm having a hard time understanding how the Keyword tool in Moz is reporting exactly. Thanks! To add to this: From Oct 8th to the 15th we jumped up from #60 to #16 for one keyword and then by Oct. 22nd are back down to #60. I have a huge spike on the 15th. Wondering if that had anything to do with any algorithm updates?
Keyword Research | | Sika220 -
Competitive keyword ranking
Hi, I'm checking the SEOMoz keyword rankings report. I've set about 30 keywords and it's awesome to see how they rank and how many times they were clicked. However it would be interesting to see whether the keywords that I entered are competitive or not. It's not worth putting a lot of energy in making non competitive words rank higher I guess. So my question is: is it possible to see whether or not ranked keywords are competitive or not? Thanks!
Keyword Research | | webctp0 -
Local Keyword Geolocation
I am really confused about how geolocation and search works. For example, I can search "Air Conditioning Repair" in Google and will get local search results depending on my geolocation. How do I set up keywords in SEOmoz "Air Conditioning Repair" and get the ranking depending on the users geolocation? Do I have to have the keyword "Sacramento Air Conditioning Repair" to get the same results if I search within the vicinity of Sacramento with the term "Air Conditioning Repair." Thanks in advance for everyones help on this question.
Keyword Research | | TalkingSheep0 -
Keyword research
i am trying to figure out what would be good keywords to optimize for an orthodontist. i looked up the keywords "his city + orthodontist" or " his city + braces" and the google adword tool tells me there are no monthly searches for those terms. i am not sure what i can optimize for if no one is searching for the most obvious keywords.
Keyword Research | | dad7more0 -
Reasonable price for Keyword Research
If I knew what to look for I would do it myself. But I want it done now. The words would relate to one broad category with possible gold that can be mined from 12 sub-categories categories. In my preliminary seat of the pants research I didn't find much in the sub-categories but there were around 10 key words in the broad categories. I am getting a lot of long tail words ranked but I don't believe there is hardly any traffic. Does anyone know what a reasonable estimate is for this degree of keyword research? Also if anyone would like to submit a bid for this work please personal email me. Utah Tiger.
Keyword Research | | Boodreaux0 -
Keywords google takes into account
hello MOzzers, I know some words are not as important whenGoogle indexes or crawls ex the word "the" etc. I am curios what weightage google places on the word " google" when people search. Silly question?? maybe hee hee, but I would like to know. Its been bugging me. Thank you so much, V
Keyword Research | | vijayvasu0 -
Geographically Specific Keyword Research - What do you use?
Does anyone recommend a particular keyword research tool or tools for geographically modified keywords? i.e. Web DesignerF Fargo. I often find that searches focused on services in the area we serve does not get the traffic volume Google's keyword tool needs to provide me with a number. I know the traffic is there, because I see it coming in via analytics. Thoughts? Recommendations?
Keyword Research | | BedeFahey0