In-page Optimization check list....
-
Hey, Mozzers
I have a question about optimizing a web-page. I was just having a conversation with our web developer about optimizing our website and which changes would make the most difference in affecting the SERPs as far as on-page optimization goes.
I was explaining to her we wanted to optimize our pages in the following levels (ranked most important to least important):
- <title>: key word laden </p> <p>2) <H1> : key word in <strong>bold</strong></p> <p>3) page content: keyword laden as well</p> <p>The idea was to have three or four layers of keywords on the page. I work for a real estate brokerage and the context was the actual page of the property listing. So in this case, the keywords would be the address of the property. She explained to me that the the H1 tag is more important than the title tag.</p> <p>Does this ring true with you guys?</p></title>
-
Happy to be your backup
P.
-
Yea,
Thanks Paul. This is exactly what I thought . I just needed someone in my Amen corner
-
Bzzzzt! Wrong answer Your developer, I mean.
The meta-title tag is a significantly stronger ranking signal then the H1 tag will ever be. In addition, the meta-title is what shows up in the SERP (search engine results page) so having it well-crafted is critical to getting the searcher to click when the page does come up in the results.
There's obviously a lot more to on-page optimization than this, but you have the correct general order of importance.
You're also going to have to fit optimisation of the meta-description in there too. It's not a ranking factor but is also critical to enticing searchers to click on your listing on the results page.
Paul
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need SEO Advice for different languages and How to optimize the page
Hello. Currently we have an ecommerce site that sells shoes online in France. The site is in English. Say the keyword is shoes and our page is example.com/shoes it;s perfectly fine to optimize that page for keyword of "shoes". Now, what about french keyword of shoes "chaussures" ? How do i optimize it? Should i create a different page or just edit the same page with keyword of "chaussures" in title tag etc? What is the best way to go about doing this? Thanks
On-Page Optimization | | WayneRooney0 -
Pages exclusion
Hi there! I don't want to "make relevan"t 3 of the pages my website has. Should I give them a title and a description even if I dont't want them to be shown in the SERPs? Is there any penalty from google if I don't do so? I guess no but just to confirm. Thanks!
On-Page Optimization | | juanmiguelcr0 -
On-Page Report Card: Whats up with the TITLE of the page?
Started to fix the SEO issues on a customers website. When I run a "On-Page Report Card" It says that the title of the webpage:
On-Page Optimization | | maklarlabbet
www.visbymaklarna.se/visbymaklarna.html Is "visbymäklarna - Ditt förstahandsval på gotland." But if I check in the source code of the webbrowser the title should be:
name="title" content="Vi är mäklarna på Gotland som sätter människan i första rummet" /> (Actually this is with special encoding for the swedish characters. The title in coded text is: "Vi är mäklarna på Gotland som sätter människan i första rummet") Anyway the title of the webpage source code and the title of what SEOmoz reports is different. Why is that?0 -
Local Service Pages
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations? You could: Describe Services List Local News Articles List staff in that location (although I would prefer in the staff page for that city) Testimonials from that location or service But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated. Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally. Any ideas or suggestions about how this could be remedied?
On-Page Optimization | | allenrocks0 -
What is important for page rank?
I have heard quality is the most important factor for page rank but after the 7 Nov 11 PR update I am no longer a believer. The PR on my home page dropped from 4 to 3 and the rest of my inside pages remained the same even though I have added a significant amount of content since the previous update and kept it fresh. Any thoughts on this most recent PR update?
On-Page Optimization | | casper4340 -
How would you optimize thousands of images?
The majority of our images are not optimized for search. Specifically, the alt text and image title are blank. The image filenames are also not using descriptive keywords. We publish content quite frequently and this issue will be addressed within the production work flow for all images moving forward. As for the images currently existing on our site, what are some ways to scale the optimization for thousands of images that need to be optimized for alt text, title and filename? We're thinking about mechanical turk, but the problem is that we are a business magazine and have a lot of head shots of entrepreneurs that the mainstream might not recognize. Any insights would be appreciated.
On-Page Optimization | | inc.com0 -
Page title structure?
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :- Keywords (maybe two or three) | Company Name | more keywords I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward. Keywords are separated by the vertical bar | - any thoughts? For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy' Thanks
On-Page Optimization | | PH2920 -
Optimization of home page
Hi there I have an issue which, despite searching hard, I simply cannot find the right solution for. We have an index page that used to rank pretty well for a main industry keyword. However following a revamp of the site last year the kw slipped and no longer brings in decent traffic levels. The problem seems to be that the old static site had a sprinkling of variable anchor text links that brought value to the home page. Instead of the main anchor being "home" we would revert to "main keyword" and variations across the site sometimes in t he content but mainly on the nav bars. However the new CMS design structure restricts us considerably with anchor distribution and so instead we opted for the site logo on the masthead to have an ALT tag for "main keyword" but so as not to game google too much we added .."home" to the tag. Probably pointless but we figured it could do no harm. This ALT text is site wide Problem now is that we have lost the spread of internal nav bar anchors and variety etc. We have slipped in the serps for "main keyword" and I cant help thinking we are not maximising the anchors as we should. So what Im coming to is this.... How can we tell if Google is picking up the ALT tage anchor as the main anchor to rank the site at the expense of all internal text anchors. Despite retaining lots of embedded anchors - according to the Moz metrics these are not being picked up because OSE suggests the ALT tag anchor is taking precedence. The serps probably support this view as well. Should we: a) Vary the masthead ALT if there is no way of avoiding this being the most important link / anchor on the page b) Remove the ALT anchor and instead opt for content links high on the page (we do have nav bar links saying "Home" site wide as well which may overrid the embedded links?) c) Leave the ALT alone and still push for content anchors as described in b) What is the best way to handle this..? Best wishes and thanks Morch
On-Page Optimization | | Morch0