Anchor Text Guidelines
-
Hi.
Is there an approximate guide to avoid over optimizing anchor text for a particular key-phrase? i.e. is 20% of back-links using the anchor text [HR Software] OK or too much?
Thanks in advance
-
Here's an good article on anchor text & over optimization. ... exact match vs partial match.
I have a client that has been penalized for over optimization. We've been focused on partial match links for a while. We've even used a few links that were the actual url, and 'click here'. Anything that makes your link profile look natural.
-
If you're thinking in those terms, you're likely to be going down the wrong road. If it smells like link building at this early stage of the game, it's going to smell more like link building in the future.
But to answer your question, think of how someone who's reading a well thought-out article that you've published about how a specific feature of your software helped a small company become more successful or an article about how a client was able to significantly reduce the turnaround time of replacing a valuable employee with your software might share that information with a friend or colleague and then calculate from there what percentage of time it might simply be "HR Software".
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor text in blog boilerplate
At the end of our company blog posts, we have a short paragraph about our main service using anchor text linking to the homepage. I read somewhere (but can't for the life of me find it again) that this method can lead to Google ranking these blog posts lower than if they weren't there. Is there any correlation between internal linking using boilerplate anchor text and lower ranking for those internal pages? I understand that this isn't a top priority as Google is placing less value on anchor text, but don't want to do anything that could potentially hurt, either. Thanks.
Link Building | | brandonRT0 -
Guidelines for keyword-targeting and link building?
Hello, Every month, I set a goal of targeting 10 - 15 relevant keywords for my website. I then attempt to boost my site's rankings for these terms through a combination of content writing and white hat, non-paid link building. My question is: Are there general guidelines for keyword-targeting and backlinks? Is it healthy to target 10 - 15 different keywords (or more??) like this per month?
Link Building | | BBEXNinja0 -
Can a sitewide backlink with exact anchor text penalize my website?
A few years ago, I exchanged a link with another website. In the meantime, this other website grew quite fast and now they just added a forum. The backlink from their website is sitewide and is using the anchor text "best web hosting". According to Google, this backlink now appears on 117,000 pages of the same domain. Yesterday, I just got a warning from Google: "We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines..." Could that sitewide link be one of the causes? Of course I know there are tons of bad links to my site but I'm wondering if I should get this one removed. Thank you for your help and sorry for my english. Stephane
Link Building | | sbrault740 -
Links under Rich Snippet Text?
I was curious how certain sites have links under their rich snippet texts? is it from google authorship? iaNqX.jpg
Link Building | | Modbargains0 -
Should you guest post on a site that allows unrelated anchor text?
Suppose a blog has pretty good authority and quality articles but allows guest posters to use really random anchor text in their bios like Miami mexican restaurants when the blog is about blogging. Is there a risk that all the outbound links on the site will be devalued?
Link Building | | ProjectLabs0 -
I have been under the understanding that it is best to vary your anchor text.
I have been working on a keyword term "boat covers" - however a link from the manufacturer site with the anchor text something like "Company Name Boat Covers" would be just a good or better. Is this correct? Thanks, Brook
Link Building | | tdawson090 -
What Does Vary Anchor Text 80/20 Ration Mean - Have Idea But Only A Guess :(
What Does Vary Anchor Text 80/20 Ration Mean - Have Idea But Only A Guess 😞 If my anchor text is New York Real Estate - then it should vary using other words so what percentage should each page own anchor text vary ? Is it 80% anchor text and 20% non - anchor text EXAMPLE: 80%
Link Building | | helpwanted
NEW YORK REAL ESTATE 20%
XYC COMPANY
BUY A HOUSE
SELL A HOUSE
CLICK HERE0 -
Is there any tool in/or out of SEOMOZ where we can check anchor texts for internal/external links for a website?
I just want to check anchor text of all the links for a specific URL within a website
Link Building | | merkal20050