Is publishing press releases for SEO thorugh newswire sites as effective post panda?
-
Does anyone have any knowledge/thoughts on how leading newswire sites have been effected by Google's latest updates, i.e. Panda? To date this has been a method (alongside others) I have sucessfully used to build links, but the results of late have not been as good for some clients and I'm beginning to question how effective this is - so I would be very interested to hear anyone else's experiences in this area?
-
I've seen this as still effective in the B2B space, and other sectors that historically release company announcements via press releases instead of a blog. If you're trying to optimize around B2C and it's not really a news worthy press release it probably won't have much pull. Google has gotten better and better at correlating search spikes that merit news results and identifying the press releases that merit addition to their search results. I'd look at press releases and use them in these areas:
1. Regular (Q, H, monthly, what not) Announcement / Core Value Statement
2. New product release
3. Corporate comments on business recognition: awards, analyst review, etc.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can piracy sites linking to you hurt your SEO?
Hello, Our website sells software that we have developed, but there are piracy websites that offer a crack/keygen to our software and are linking to our site. From an SEO perspective, are those sites hurtful to us if their spam score is below 30 and their DA is not 1? We'd like to understand if there is any action we need to take from an SEO point or if our site's SEO is not affected by it. Thank you!
Link Building | | marynau0 -
Written a great guest post for another site. Can I post it on my own blog too?
So I've written this beautiful guest post for a site who've quite frankly done a bad job of promoting it and I'm a little disappointed. So I'm thinking: a) I could send it around to some other publishers and see if they want it. What would be the duplicate content problems here if any? b) Why not just publish it on my own site and promote it to other blogs and the world in the normal way. c) Is this just wrong and if I say I'm going to write for someone then I write for them and if they make a mess of it that's my problem and I should be more selective about who I give my talents away to in the future. Thanks in advance. I am fairly new to outreach and all the internet searching on this topic is returning stuff about 'allowing other people to post guest blogs on your site' which is not helpful. Rank Brain eh? Supposed to be smart. But it's really not. 🙂
Link Building | | Smileworks_Liverpool0 -
SEMrush Backlink Damaging SEO?
I did a test recently with a sponsored article for some of my products, including my most popular product (https://www.spaceanswers.com/sponsored/sponsored-wear-a-piece-of-the-universe-with-the-space-collectives-meteorite-jewellery/) and it just so happens that recently this very product dropped from 2nd position to 51+, I have since managed to restore it to 6th position but I am wondering if this article is damaging my efforts? SEMrush is showing a page score of 4/100 and a trust score of 3/100, which is obviously very low. Is this helping or hurting my SEO?
Link Building | | moon-boots0 -
301 redirect of PR 6 domain to PR 1 site, Will it improve my site's seo?
I have a pagerank 1 website but i recently purchased one old pagerank 6 domain, if I 301 redirect this pr6 domain to my currrent pr1 site, will it will increase my site's pr and improve seo ?
Link Building | | IndiaFPS0 -
Mat Release SEO Impact
How do Mat Releases affect SEO? Does google recognize that your are syndicating duplicate content even if the content is being syndicated across top media outlets? Do these back links still carry any authority or can we even be penalized for the duplicate content? I came across mat releases here: http://matrelease.com/ An example of article syndication outlets: Guaranteed Placement on 800+ Media Sites. Generate guaranteed article placement on more than 800 respected online media outlets. Our digital distribution network includes: The LA Times; The Milwaukee Journal Sentinel (JS Online); Las Vegas Review Journal; Hearst media sites for the San Francisco Chronicle, Houston Chronicle and Connecticut Post and others; local TV news affiliate sites from ABC, CBS, FOX and others; and hundreds more trusted sites.
Link Building | | bloomnation0 -
Should I claim my site on Alexa.com?
Should I claim my site on alexa.com? What do I need to know about Alexa?
Link Building | | djlittman0 -
What are the benefits of SEO?
If a client asks "why should I spend time and money on SEO?", how would you answer? Is "to be found in search engines" the answer? If so, wouldn't it be more cost effective to use PPC instead of SEO? Is link building a waste of time and money? Is it better to just concentrate on quality content?
Link Building | | SharpKiwi0 -
Hey guys wondering which is more important getting links from authority sites or relevant sites?
basically a site that has really high authority but not that relevant or medium authority pages but relevant. an example an authority site with a mozrank of 80 or a relevant site of 20.
Link Building | | shrikey0