Penguin Update, what I've noticed
-
Hi Guys, I have spent 2 days looking at our site and competitors after the update, 3 things jump out straight away for us. I am in the travel industry and still on the first page of the major KW's but in the 8 to 10 region, was 2 to 5.
1. The sites that have moved up both have shops selling merchandise which is not the main focus of their site, anyone else spotted sites with a eCommerce section have benefited from latest update?
2. Sites we have links from, although they look like a travel sites, maybe be themed differently by Google. Anybody know a good tool that will help determine what theme a site is? Images, design and content don't always seem to be a good indicator, I think back links to the domain has a big effect on the site you get the link from. Any tool that will help speed up this process would be great. We need more quality links from travel sites (or at least what google thinks is a travel related site).
3. The competitors who have done well seem to have 45% links to home page, we only had 28% so we are focusing now on links to home page.
We don't really stand out from the top 10 sites in any other way in terms of other indicators like branded keywords vrs money making kw's.
Any thoughts or feedback would be great.
-
I think alot off people are not taking into account about the penguin 2.0 update its site that are backlinking to you might be devalued.
So you look at your own backlink profile and you think its ok, but the backlink profile of the site that backlink to you might have hand there authority reduced (maybe even penalised). And then what about the backlinks to the backlink of the backlinks ( backlInkception)
My under standing is that penguin 2.0 is only about backlink profiles (like 1.0), and everything else is speculation at this stage without a lot of research.
I'm not saying what your have noted is not correct, just that there are far to many variables at this stage to come to any conclusions and some bigger research needs to be done on it.
"so we are focusing now on links to home page" I think that might be a good idea, more links to the homepage would look more natural IMO
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPS Update - 1 Category Dropped Out of Google
Hi We updated to HTTPs last week, we haven't had any major issues and most categories on the site are OK, apart from one. We have completely dropped out of ranking in Google at all for our Dollies section: https://www.key.co.uk/en/key/dollies-load-movers-door-skates We've always ranked well on the first page for a number of keywords, now we're out of the top 100 - I am trying to hunt for an issue but I can't seem to find one. Can anyone advise? Thanks 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Site still indexed after request 'change of address' search console
Hello, A couple of weeks ago we requested a change of address in Search console. The new, correct url is already indexed. Yet when we search the old url (with site:www.) we find that the old url is still indexed. Is there another way to remove old urls?
Intermediate & Advanced SEO | | conversal0 -
Changed all external links to 'NoFollow' to fix manual action penalty. How do we get back?
I have a blog that received a Webmaster Tools message about a guidelines violation because of "unnatural outbound links" back in August. We added a plugin to make all external links 'NoFollow' links and Google removed the penalty fairly quickly. My question, how do we start changing links to 'follow' again? Or at least being able to add 'follow' links in posts going forward? I'm confused by the penalty because the blog has literally never done anything SEO-related, they have done everything via social and email. I only started working with them recently to help with their organic presence. We don't want them to hurt themselves at all, but 'follow' links are more NATURAL than having everything as 'NoFollow' links, and it helps with their own SEO by having clean external 'follow' links. Not sure if there is a perfect answer to this question because it is Google we're dealing with here, but I'm hoping someone else has some tips that I may not have thought about. Thanks!
Intermediate & Advanced SEO | | HashtagJeff0 -
Browser caching for SEO - Hinders updates
Hi Guys Just seeking some advise. We know Google is very keen about site speed and the one of the best ways to manage this is to cache images use CDNs etc.. However what I am finding is that we have rapid site speed but any new updates take a few refreshes or we have to wait for the ISP to clear their DNS for the updates to show. I have put the meta tag for non-caching and on cPanel I have developer mode active on the caching sessions which in theory will not store anything in the cache for 6 hours. Does anyone know of anything else which can force a wordpress site on an update or image/post/page or datasbase for the browser to be flushed? I think possibly this will only be good as other users browsers may have similar issues.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Migrating From Parameter-Driven URL's to 'SEO Friendly URL's (Slugs)
Hi all, hope you're all good and having a wonderful Friday morning. At the moment we have over 20,000+ live products on our ecomms site, however, all of the products are using non-seo friendly URL's (/product?p=1738 etc) and we're looking at deploying SEO friendly url's such as (/product/this-is-product-one) etc. As you could imagine, making such a change on a big ecomms site will be a difficult task and we will have to take on A LOT of content changes, href-lang changes, affiliate link tests and a big 301 task. I'm trying to get some analysis together to pitch the Tech guys, but it's difficult, I do understand that this change has it's benefits for SEO, usability and CTR - but I need some more info. Keywords in the slugs - what is it's actual SEO weight? Has anyone here recently converted from using parameter based URL's to keyword-based slugs and seen results? Also, what are the best ways of deploying this? Add a canonical and 301? All comments greatly appreciated! Brett
Intermediate & Advanced SEO | | Brett-S0 -
What Does Penguin Recover Look Like?
Is a recovery from Penguin immediate once Google recognized that you've fixed the problem or is it a slow and steady recovery? I think we may have fixed our issue which is why we're seeing an immediate spike in traffic from Google organic search results. Our daily traffic was up more than 100% in a single day. Is this a recovery? At which speed have other sites you manage recovered? EoZJDZ2.png
Intermediate & Advanced SEO | | voicesdotcom0 -
Penguin Update Issues.. What would you recommend?
Hi, We've been pretty badly hit by this penguin Update. Site traffic is down 40-50%. We suspect it's for a couple of reasons 1)Google is saying we have duplicate content. e.g. for a given category we will have 4-5 pages of content (products). So it's saying pagenum=2 , pagenum=3 etc are duplicate pages. We've implemented rel=canonical so that pagenum=2 point to the original category e.g. http://mydomain/widgets.aspx We've even specified pagenum as a url parameter that pagniates. Google still hasn't picked up these changes. How long does it take - it's been about a week 2)They've saying we have soft 404 errors. e.g. we remove a category or product we point users to a category or page not found. is it best to block googlebot from crawling these page by specifying in robots.txt. because we really don't care about these categories or product pages. How best to handle? 3)There are some bad directory and crawlers that have crawled our website but have put incorrect links . So we've got like 1700 product not found. I'm sure that's taking up a lot of crawling time. So how do we tell Google not to bother with these link coming from specific sources e.g. ignore all links coming from xxx.com. Any help will be much appreciated as this is Killing our business. Jay
Intermediate & Advanced SEO | | ConservationM0 -
Has there been a 'Panda' update in the UK?
My site in the UK suddenly dropped from page 1 and out of top 50 for all KWs using 'recliner' or a derivative. We are a recliner manufacturer and have gained rank over 15 years, and of course using all white hat tactics. Did Google make an algo update in the Uk last week?
Intermediate & Advanced SEO | | KnutDSvendsen0