Writing Service/Product Descriptions
-
Hi,
I work for a site that allows people to book a variety of different services in different locations (mainly hair and beauty related). The site is still in development so I can't link to it I'm afraid.
My colleague is about to start writing these descriptions for each of the beauty salons we have signed up and I thought I'd take the opportunity to check what everyone else thought about these descriptions.
As far as I'm concerned, a near perfect example can be found at http://www.toptable.co.uk/fishers-in-the-city
We have about 100 words at the most, so I was thinking that as long as we get in the name of the salon, the location (being more descriptive than the general area our services search function allows for) and the USP of each salon - their specialty services.
Is there anything else you'd include? Foremost, I want this to be as descriptive as possible to offer more detailed information about the salon.
Thanks!
-
What does your audience/customers care about? Is there a way you can survey them? What about looking at reviews that they've left to see if you can figure out what is important to them, what concerns they might have had (that you can address) etc.
What about the businesses being listed - what are their goals? What do they want to target?
Why so few words? You say you want to be as descriptive as possible by only have 100 words at most?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword appearing on almost every slug of product pages = over-optimizatio
Hello all, I have an online store, let's say for example I sell forks of all kinds and colors. So naturally, I have 'product category' pages with titles and slugs like: Big forks
On-Page Optimization | | Veptune
Small forks
Plastic forks
Red fork
etc.. And plenty of product pages with slugs and H1 like: Small red fork
Large plastic fork
18th-century fork
etc... Some category pages are well-ranked, others are not, the same goes for product pages. The problem is that for the main keyword, 'fork' (exact query in the search console), my site is completely absent. Google should logically have referenced my homepage (which has links to all categories) for this main keyword. I have also optimized the page for it, without overdoing it. I wonder if it's not because I have a lot of pages with 'fork' in the slug, and perhaps Google thinks it's too much (even though it's logical for this word to be present in all product pages because it's an essential word to describe the product). I wonder if I should not modify half of my product pages to remove the word 'fork' from the slug...(only from the slug, without touching the H1 because removing the word 'fork' would remove its meaning). Do you have any experiences with this kind of issue? I wouldn't ask the question if my homepage was behind the competition, but it's completely absent. Thanks0 -
Can I reuse meta description tag on another site?
Hi....lets say i sell widgets and on my site i have redWidgets, blueWidgets and greenWidgets. Each of these widget page's has a meta description tag that seems to help click through. I now have a different site that would like to do a right up about each widget and will dedicate a independent page to each widget. Can i safely provide them with the original meta descriptions (from my original site) for each widget i have on my site to then use on these "right up" pages (as they seem to work well and are informative of the subject matter). I am not sure if this is a seo issue or not. I would think not but would appreciate any input. thank you
On-Page Optimization | | nomad-2023230 -
Meta Description Question
Hi, Lets say you have a 1000 pages, is it ok to generate a template meta description and flip the keywords depending on the page? For example: Red Shoes page: Buy Red Shoes at amazing prices. We have a large range of Red Shoe sizes available. Blue Shoes page: Buy Blue Shoes at amazing prices. We have a large range of Blue Shoe sizes available. Thoughts?
On-Page Optimization | | Bondara0 -
Do I need a unique post meta description
Just wondering what the best practise is for unique meta desriptions on blogs. When I post a blog on my wordpress, clicking the title takes you to an individual page with that blog on it. I understand how important the title tag is on this page but when I create a meta description: a) is it useful? b) Should it be unique or is it ok to copy part of the post and insert that as the meta tag? Thanks
On-Page Optimization | | acs1111 -
4XX comments/feed/
I have an error in my SEOMoz crawl report is a 4XX client error on two of my websites, in both cases the error is coming from the link on my wordpress blog which is http://www.techelectricity.com/blog/comments/feed/ and http://blog.rangeroffroad.com/comments/feed/ (comments/feed/ is always the problem) Should I just ignore this error because it's supposed to open your RSS reader and not a link, or is this really an error I should address? thanks!!
On-Page Optimization | | texmeix0 -
Pinging Service?
Hi I'm considering using this pinging service http://www.pingler.com I would just like people opinions on this? They will ping 25urls for me each month on regular basis. I can choose either to get my urls pinged daily or every 10 days for only $3 a month. Does any have experience with pining services & will this benefit my seo, thanks.
On-Page Optimization | | Socialdude0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770 -
Why does SEOmoz use /blog/content-title vs /category/content-title? Any difference?
Assume a brand new blog being designed and all other things equal. What are the pros & cons between using the url structure /blog/content-title vs. /category/content-title? Note:
On-Page Optimization | | JasonJackson
Both scenarios would be using categorical archiving.0