Website having same business and IP address
-
Hi All,
How Google will react with the websites having condition as mentioned below:
Two websites, Same owner, same business, same IP, Interlinking with each other ?
Two websites, Same owner, same business, different IP, Interlinking with each other ?
Also please elaborate best practices(Such as IP address, Physical address, look and feel etc.) if someone wants to run same business through more than one website?
-
Hi Ruchi,
As Tom addressed most of your queries, I would like to say something regarding your following enquiry:
"Also please elaborate best practices(Such as IP address, Physical address, look and feel etc.) if someone wants to run same business through more than one website?"Here, your intent and goals matter. For example, a business entity intends to occupy multiple places in the SERPs using multiple websites for the same search terms. I would never recommend this practice to anyone. If you are targeting a set of keywords or phrases, do that using one single domain and put all your SEO efforts towards building it and try to make it an authority in the niche. This should be the long term goal.
In the past, I have had clients who had an SEO strategy like the following:
1. One target keyword.
2. Multiple websites targeting the same keyword.
3. Occupy multiple places in the top 10 Google search results.This strategy is very hard to fly these days in Google. This strategy used to be lucrative for some seasonal sale kind of businesses, who did not care about their websites once the season ended or their stock cleared, it is not at all recommended if you are here for a long-haul.
Personally, I have seen such strategies working for quite a while and then either all of them or most of those websites (pack of websites from the same business entity) being thrown out of index or penalized. Please note that some of the clients used all the tactics under the Sun to erase the traces of association among these websites and tried to make them look as if they were being operated by different business entities.
Few such traces include but not limited to:
a. same IP
b. same whois info
c. same website templates
d. design and flow similarities
e. same analytics tracking info
f. logging or accessing these websites from same geo-location, systems
g. browsing history and access patterns.h. no cross linking etc..
Though using methods like the above can buy you sometime before the axe comes down, we should refrain ourselves from all the unethical ways or loopholes to trick search engines and their algorithms. It is one of the daily tasks of a good SEO professioinal to set the right SEO perspective to his clients. He should learn to say, 'No' to any such proposals made by the client to trick the search engines.
The recommended strategy would be:
1. One business
2. One informative and useful website
3. Rich content. By all possible means, include useful videos, pdfs and infographics.
3. Strong link profile acquired through editorial, natural, voluntary backlink, citations, ethical link building activities using share worthy and link worthy content.
4. Strong social media presence.
5. Solid search engine presence and ranking.Hope that helps.
Best regards,
Devanur Rafi.
-
Hey there
It's not unreasonable at all that a company may operate from the same premises, both physically and digitally.
In terms of SEO, having 2 sites interlinking with each other that sit on the same IP won't be a problem. In fact, a few more wouldn't be a problem either. Matt Cutts recently answered the question on how (and how much) you should link your sites together: http://youtu.be/x0-jw_PfwtY
In short, you can do so happily in moderation - so 2 websites like yours linking together won't be a problem at all. I'd say you'd need to look at things a bit closer if you have 5 or more.
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New websites
Hi Moz community, My company updated and used a new developer to build and re-design their charity websites: www.runforcharity.com, www.cycleforcharity.com and www.sportforcharity.com. This sites were "re-launched" at the beggining of December 2015 and I have now been able to get a good 6 weeks worth of data. I've been religiously using Moz.com for a couple of years and I use it simply for SEO purposes. Our websites are built upon organic traffic being driven to them and I have noticed that the PA on the new sites has taken a hammering. They all appear to have a PA of 1 and I'm at a loss why? It appears that no page has h1 text? Would this be an issue with the developer or something the content team is doing wrong? Any help of advice would be much appreciated. Many thanks Ryan
Intermediate & Advanced SEO | | Bennerya0 -
Allowing Guest Posts on Website
I am planning to allow Guest posts on my website blog where authors or writers can post articles to my blog. All content will be manually approved by me. But i would like to know if guest posts will cause any harm to my site or is it good way to generate content. Another thing as guest posts will be having do-follow links & author section too will be up. So firstly i would like to know whether its a good step or not? Would even like to know what checks should i do before approving a guest posts?
Intermediate & Advanced SEO | | welcomecure0 -
Domain remains the same IP address is changing on same server only last 3 digits changing. Will this effect rankings
Dear All, We have taken and a product called webacelator from our hosting UKfast and our ip address is changing. UKFasts asked to point DNS to different IP in order to route the traffic through webacelator, which will enhance browsing speed. I am concerned, will this change effect our rankings. Your responses highly appreciated.
Intermediate & Advanced SEO | | tigersohelll0 -
Help! Website Page Structure.
Hi there, I have a cupcake website; www.cupcakesdelivered.com.au To date, we have sold only regular cupcakes. Moving forward, we are about to start selling lots of different sorts of cupcakes and want to categorise them - i.e.; sport cupcakes, corporate cupcakes, movie-themed cupcakes etc. I am looking for a recommendation on how best to structure this in terms of pages / domains / subdomains etc, so as to best support SEO. Your help would be greatly appreciated!! Thank you, Laura.
Intermediate & Advanced SEO | | cupcakesdelivered0 -
Moving Content To Another Website With No Redirect?
I've got a website that has lots of valuable content and tools but it's been hit too hard by both Panda and Penguin. I came to the conclusion that I'd be better off with a new website as this one is going to hell no matter how much time and money I put in it. Had I started a new website the first time it got hit by Penguin, I'd be profitable today. I'd like to move some of that content to this other domain but I don't want to do 301 redirects as I don't want to pass bad link juice. I know I'll lose all links and visitors to the original website but I don't care. My only concern is duplicate content. I was thinking of setting the pages to noindex on the original website and wait until they don't appear in Google's index. Then I'd move them over to the new domain to be indexed again. Do you see any problem with this? Should I rewrite everything instead? I hate spinning content...!
Intermediate & Advanced SEO | | sbrault741 -
Ecommerce website consolidation
I have a large ecommerce site and several smaller nitche ecommerce sites. All have the same products, but the smaller sites are loosing traffic. I want to combine all the sites to the larger site so it will be easier to manage, but I don't want to loose any rank on the smaller sites. Example: www.yourpromopeople.com - This is the large site I want to use. www.logocoolies.com www.fourcolormagnets.com - These are a couple of the smaller sites I want to combine with the larger one. Questions: What are the pros and cons in doing this? What would be the best way to do this? Would redirecting the URL's to the larger site's product pages do the trick or is there a better option? Thanks for the help.
Intermediate & Advanced SEO | | JHSpecialty0 -
Website up for 3 months still not crawl
Hi, I had this website www.reliabledegree.com up for three months, but it is still not crawl by Google. All my on page optimization is grade A but I cannot see any single page crawl by Google. What can I do ? Please advise. Thanks. David
Intermediate & Advanced SEO | | Stevejobs20110 -
Changing Business Addresses
Anyone have a good local search "best practices" resource for advising a client who is changing business addresses (aside from cross your fingers). For example, order of updating local citations (website first, google places, others). Time frame for update to take effect? Other issues folks have faced in updating addresses? I regularly follow David Mihm, Mike Blumenthal, & Andrew Shotland, I was just curious what the Moz community might be able to add. Thanks.
Intermediate & Advanced SEO | | Gyi0