Anchor Text Phrases: Can you get 2 for 1?
-
Using a phrase such as "Compare Car Insurance Quotes" as the anchor text, will google count that phrase as an exact much as well as the shorter version "Compare Car Insurance" or is it only the full phrase?
I assume also that keyword phrases on the page will count as 2 for 1 as google will just look at the set of words and use both phrases?
Thoughts?
Ash
-
You are correct google will count it as 2 for 1
-
Hi Ash,
I have been able to accomplish this with several websites. Basically if you go for the plural version you will also improve the rankings for the singular version. Here is an example.
We wanted to rank a clients website under "Barrios Privados" and "Barrio Privado". You will likely rank first for the plural version and then for the singular version.
Good luck.
Carla
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can someone please take a peek at this?
I used to rank really high for the phrase "characteristics of down syndrome" for this post: https://noahsdad.com/physical-characteristics/ but not I've lost almost all traffic to the post. Even if you search for "characteristics of down syndrome Noah's Dad" the post doesn't seem to come up. I have no idea what is going on. If someone has a few minutes to take a look it would be very helpful. Also, I have lost almost all organic traffic to my site. I used to get close to 100,000 visits a month from organic traffic and now I'm getting 3k or so. So almost all of it is gone. I'm hoping whatever is going on with this post can be figured out so I can address and fix all of the other pages as well. Thanks so much for your time.
Keyword Research | | NoahsDad1 -
What keywords are people using that get them to my website page
I have several pages that get a lot of visits, and 90% of the traffic is from Google searches. How can I discover what the search terms are that bring people to these pages?
Keyword Research | | obgproject1 -
What is the best tool for finding what people are using as search phrases for my product
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use? Thanks, Ron
Keyword Research | | Ron101 -
For an e-commerce page with more than 2,000 products, how should I conduct my initial keyword research?
Hi all, A confused and frustrated SEO noob needing a little guidance here 😞 I'm a bit lost on how I should conduct my keyword research for a start-up e-commerce site selling dietary supplements (~200 brands and ~2000 SKU's). From my understanding, there are two different types of pages I have to optimize for other than the Homepage & CMS pages: Category pages and product pages. As part of the fundamental on-page optimization, I'm planning to write unique category/product descriptions for better visibility (as well as to avoid duplicate content issues) on SE. Consequently, this process has prompted several questions related to my keyword research. My questions are: How would I determine which keywords to optimize for? How many keywords should I target per product page? per category page? Should I include product / brand name as keywords? The site isn't live yet, but is set to launch in mid-August. Any ideas on how I can conduct my keyword research to be used for category/product level pages? Thanks all.
Keyword Research | | byoung860 -
Difference in Keywords and Anchor Text ?
Sorry i am noob here: I thought both are same but when i see GSA tutorials i found that both are different. If suppose my keywords is black german shoes than what is my anchor text will be. Also anchor text isdifferent like generice keywords click here, find more etc. Please give explanation.
Keyword Research | | chandubaba0 -
Creating a new page versus adding to existing page (for targeting a keyword phrase)
What are your considerations when deciding whether to create a brand new page versus adding content to an existing page when targeting a new keyword phrase on your site? My thought is that if it is mildly competitive, a new page would make more sense since you can optimize the title tags and URL. But if it is long tail and low competition, you would be better off to add a paragraph to an existing page to minimize diluting your website by adding more pages.
Keyword Research | | ProjectLabs0 -
Can i get some insight as to why this is #1 on google?
So... our results keep slipping little by little. I am trying to understand the rhyme and reason to it all (aren't we all?)
Keyword Research | | CassisGroup
Since Penguin, one website seems to have strongly benefited from the update. And I can't seem to understand why except maybe for the lack of seo efforts which resulted in no bad efforts.
Search for "chaussures grandes tailles" in google.FR, you will find what I am talking about. This is what I seemed to have gathered. The #1 result has the KW in both their title and description is using blatant keyword stuffing (ie just astring of keyword with no phrase structure), has done little with links or optimization, does have 300 facebook fans (but they seem to have been bought according to the last 3 months activity). Text is very limited on their site. They have a lower authority than other websites.They are also a newcomer as far as the market goes. It is important to note, that they also rank #1 on many of the related field keyword or top 3. So according to google this is a "winning" website as of now.and that is why it grabbed my attention. The #2 results, is a big website, equivalent to zappos or the like, seems to have redone their optimization following penguin and to me seems to do a pretty good job at writing "natural" content for the user, not for google, as much as possible without killing their seo chances. Their authority should be good, and tons of people are linking to them. They also do use a lot of PR blog/article.(legit ones though I am not sure about before). They invest heavily in adwords and ads altogether (tv/radio/etc..). They are the big guy but are not specialized on this keyword. The lower results, are not as representative, a mish mash of good and bad but all are specialized stores in this market including mine. They all get some ranking on some of the major keywords but not nearly as much as that #1 website which is killing it all (see semrush for more on it). So I thought I would focus on these 2 top (neither of which are mine) to start a conversation.Though feel free to comment if you have any hindsight on any of them. Can anyone explain to me why the #1 can possibly be #1? I would love to hear everyone's opinion on the matter.
I fully understand that in the long run that #1 might not be #1 forever, but then again it has been several months now at least and the longer that last, the more likely they are to gain new (possibly repeat) customers...0 -
Is anyone getting errors in the keyword difficulty tool today?
I've been doing various searches today and I keep hitting this error: We're sorry, but something went wrong. We've been notified about this issue and we'll take a look at it shortly. I've filed a support request but I'm wondering if its just me?
Keyword Research | | Seaward-Group0