Been away for a while is SEO really dead ? I don't think so...
-
I have been struggling with the google updates but recently we started a new project and by using guest blog posts we were able to achieve a top 3 ranking. It delivered traffic and sales so SEO still works.
This is my understanding of the current situation -
1. Generic Keywords (forget it)
2. Go niche and long tail (but thats been the case for a while right)
3. Using related searches
4. Incoming links using brands and a wider range of phrases and urls.
5. Content thats sharable
6. Google plus buttons etc
This is my current understanding I would love to hear your thoughts.
-
Hi Garry,
You are certainly right - SEO is far from being dead and it has only started getting more interesting. Despite all the buzz about social media marketing and content marketing, search engines still bring in the bulk of the traffic for most sites and is responsible for many of the conversions.
If I may add on to the list, the recent introduction of Google Authorship has certainly changed the SEO landscape. It shows that Google is focused on recognising authors for their content. By linking up your articles with your Google+ profile, you would be able to have a snippet of your profile picture and a link to your profile underneath search results that correspond to your articles.
Studies have shown that these rich snippets improves the click-through rate, which is why content marketers need to work on setting up their Google Authorship now.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Drop
Over the last few months my rank has dropped by around half and for the life of me I can’t see why. There are no warnings on Google Console. Am I missing something? Website: thespacecollective.com
Intermediate & Advanced SEO | | moon-boots0 -
After hack and remediation, thousands of URL's still appearing as 'Valid' in google search console. How to remedy?
I'm working on a site that was hacked in March 2019 and in the process, nearly 900,000 spam links were generated and indexed. After remediation of the hack in April 2019, the spammy URLs began dropping out of the index until last week, when Search Console showed around 8,000 as "Indexed, not submitted in sitemap" but listed as "Valid" in the coverage report and many of them are still hack-related URLs that are listed as being indexed in March 2019, despite the fact that clicking on them leads to a 404. As of this Saturday, the number jumped up to 18,000, but I have no way of finding out using the search console reports why the jump happened or what are the new URLs that were added, the only sort mechanism is last crawled and they don't show up there. How long can I expect it to take for these remaining urls to also be removed from the index? Is there any way to expedite the process? I've submitted a 'new' sitemap several times, which (so far) has not helped. Is there any way to see inside the new GSC view why/how the number of valid URLs in the indexed doubled over one weekend?
Intermediate & Advanced SEO | | rickyporco0 -
Can’t put a finger on, what is causing 12 year domain, SEO optimized and decent link profile to rank lower than other less superior domains.
Can’t put a finger on, what is causing 12 year domain, SEO optimized and decent link profile to rank lower than other less superior domains. I have dissected the site and link, content, etc profile using ahrefs tools, still no luck, and unfortunately they do not have a community to ask anyone opinion. Hoping someone on Moz will be able to provide me with a secondary opinion or something I obviously missing here. Looking for any constructive feedback/professional opinion with fresh look on what maybe the cause of our down rankings and what may be a cause of it. Any feedback is very much appreciated. Search Term: 3030 aventura condos / One of our link samples (SE Position #6): https://goo.gl/FbYj4V Competing Domains (SE Position #1): https://goo.gl/fLPKX5 Competing Domains (SE Position #2): https://goo.gl/GqXGse
Intermediate & Advanced SEO | | Im_Jake0 -
Duplicate Content through 'Gclid'
Hello, We've had the known problem of duplicate content through the gclid parameter caused by Google Adwords. As per Google's recommendation - we added the canonical tag to every page on our site so when the bot came to each page they would go 'Ah-ha, this is the original page'. We also added the paramter to the URL parameters in Google Wemaster Tools. However, now it seems as though a canonical is automatically been given to these newly created gclid pages; below https://www.google.com.au/search?espv=2&q=site%3Awww.mypetwarehouse.com.au+inurl%3Agclid&oq=site%3A&gs_l=serp.3.0.35i39l2j0i67l4j0i10j0i67j0j0i131.58677.61871.0.63823.11.8.3.0.0.0.208.930.0j3j2.5.0....0...1c.1.64.serp..8.3.419.nUJod6dYZmI Therefore these new pages are now being indexed, causing duplicate content. Does anyone have any idea about what to do in this situation? Thanks, Stephen.
Intermediate & Advanced SEO | | MyPetWarehouse0 -
Submitted a Disavow BUT can't send in a RECONSIDERATION, WHY?
Hi Community! 2 weeks ago, i sent in our first/HUGE disavow list to Google. Out of the 2700 domains we submitted, 1300 of them we successfully removed, but we have nothing to show Google. Reason is because on our reconsideration request page, we can't submit anything because we didn't receive a message from Google (please see screenshot). I know for a FACT we got hit by an ALGORITHM penalty back in March2013. So, I have this wonderful Gdoc to prove that we worked LONG AND HARD to add and remove links in the past year, but we can't seem to message Google and tell them our story on why we should be reconsidered. How do we tell Google our success of removals? It's been 2 weeks, how much longer until we see a change in traffic? Or do we have to wait for the next update of algorithms by google aka REFRESH to see a change? Let me know and thank you so much in advance! Shawn cYGKLVR
Intermediate & Advanced SEO | | Shawn1241 -
SEO Recommendations
For about 3 years our website was number one in Google.co.uk for our trades main keyphrase which resulted in excellent sales. About 12 months ago that position started to slide downwards and for that keyphrase we are now number 10. We are still at number's 1,2 and 3 for several other keyphrases but ones that result in fewer daily Google searches and resultant sales. I have always added unique content to the site but admit that my blog posts became less than daily over the past 12 months. However I am adding posts as often as I can now, of good length and of unique content. As well as tweaking all our online seo factors I'm trying to add good backlinks as often as possible. I wonder if anyone has been in a similar position and what they did to try and regain their previous position? Colin
Intermediate & Advanced SEO | | NileCruises0 -
How Long Before a URL is 'Too Long'
Hello Mozzers, Two of the sites I manage are currently in the process of merging into one site and as a result, many of the URLs are changing. Nevertheless (and I've shared this with my team), I was under the impression that after a certain point, Google starts to discount the validity of URLs that are too long. With that, if I were to have a URL that was structured as follows, would that be considered 'too long' if I'm trying to get the content indexed highly within Google? Here's an example: yourdomain.com/content/content-directory/article and in some cases, it can go as deep as: yourdomain.com/content/content-directory/organization/article. Albeit there is no current way for me to shorten these URLs is there anything I can do to make sure the content residing on a similar path is still eligible to rank highly on Google? How would I go about achieving this?
Intermediate & Advanced SEO | | NiallSmith0 -
How to create SEO budget?
If I see the site which has 8,000 links from unique domains (RDD in Market Samurai). How much could it cost to build such amount of links? How long does it take? What SEO budget will be based on these data?
Intermediate & Advanced SEO | | rboychuk0