How does google recognize original content?
-
Well, we wrote our own product descriptions for 99% of the products we have. They are all descriptive, has at least 4 bullet points to show best features of the product without reading the all description. So instead using a manufacturer description, we spent $$$$ and worked with a copywriter and still doing the same thing whenever we add a new product to the website.
However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too. I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content.
I am asking it because we are a relatively new ecommerce store (online since feb 1st) while we didn't have a lot of organic traffic in the past, i see that our organic traffic dropped like 50% in April, seems like it was effected latest google update. Since we never bought a link or did black hat link building. Actually we didn't do any link building activity until last month. So google thought that we have a shallow or duplicated content and dropped our rankings? I see that our organic traffic is improving very very slowly since then but basically it is like between 5%-10% of our current daily traffic.
What do you guys think? You think all our original content effort is going to trash?
-
Some believe that the code of your website is taken into consideration by Google. This basically implies that duplicate content only applies to the creation of multiple blogs all coded the same with the same text. This was a tactic used by many using automated software.
This is just a rumor and from personal experience, movie news blogs and website tend to churn out identical news stories including pictures, video and text. I have not seen any of these sites being held back in their rankings.
-
Thanks.
About ten years ago I sold a lot of stuff on Amazon. Things were going well. I was the only person selling a nice selection of items. Then they started to sell the same items - and sold them at such a low price there was no way for me to make a profit. Impossible. That was just like working really really hard for someone who would become almost an impossible to beat competitor and dominate your SERPs for the next decade.
-
(offers napkin to EGOL to wipe up coffee spittle)
-
Excellent points by EGOL.
Amazon, and Walmart, are two edged swords that cut one way (you). I understand why businesses go that route, but it is very difficult to win. Sometimes someone does though:
A lady who is a friend of mine about 15 years ago took over the US arm of a German toy distributor and they created a very cool doll. Everyone with the German company and all on the US marketing team screamed they had to take it to Walmart. She politely refused to and said, let Walmart come to me. She then went all over hawking the doll and ended up on HSN. (I think that is the original big TV sales channel). About a year in everyone wanted these dolls and Walmart did not have them.
When Walmart called, she named the price - she did not have to kiss someone's... They were pleased to do the kissing.
One of my favorite stories of all time.
-
Well, sounds like i am screwed since we are sending our feeds to amazon last 7 months. I am going to update the feed and remove the descriptions from amazon feed. But i don't know if it will help me at all. By the way, i am talking about amazon ads, Not selling on amazon. However if amazon doesn't have that product in their database, they basically use your descriptions and create a product page but says this product is available on external website.
-
However since we are using a product datafeed and send it to amazon and google, they use our product descriptions too.
- spits coffee *
Whoa! I would not do that. I would remove or replace those descriptions on Amazon if at all possible.
When you sell on Amazon, any content, any image, any anything that you put on their site will be used against you. And, if you strike gold there then Amazon will quickly become your competitor.
This is exactly why I don't sell on amazon. They solicit me a couple times a year to sell my stuff on their site. No way. I did that in the past and my work benefited Amazon more than it benefited me and benefited my competitors too.
I always wait couple of days until google crawl our product pages before i send recently added products to amazon or google. I believe if google crawls our product page first, we will be the owner of the content? Am i right? If not i believe amazon is taking advantage of my original content.
This is not true. I don't care who says this is true, I am going to argue. No way. I'll argue with anybody about this. Even the big names at Google. They do a horrible job at attributing first publisher. Horrible. Horrible.
I have published a lot of content given to me by others. Other people have stolen my content. I can tell you with assurance that the powerful often wins... and if a LOT of people have grabbed your content you can lose to a ton of weak sites.
Google does not honor first publisher. They honor powerful publishers - like Amazon. Giving content to Amazon that you are going to publish on your website is feeding the snake!
So google thought that we have a shallow or duplicated content and dropped our rankings?
If your content is on Amazon, they are probably taking your traffic. Go out and look at the SERPs.
-
Serkie
Given these are product descriptions, but apply only to you selling them (even if it is through Amazon/G) I think there are a couple of ways you can go. One would be to add author markup if that is possible; I don't know how many products, etc. you are dealing with or what type of eCommerce or other platform you may be using.
Secondarily, within your actual text, you could state authorship and place a link back to you.(likely at very end of description.)
Last would be that if you register a copyright (no not a circle with a c in it as most do - the real thing) it can be fairly inexpensive. Depending how you package it to the copyright office we find it can run about a dollar a page. That would give you ownership should you ever have an issue with someone using your description without authorization (obviously you give it to Amazon and Google.)
A final note is this: when you started rewriting the descriptions my guess is you wrote, changed, rewrote, etc. In the event you ever had to defend yourself or prove you are the actual owner, in a court the documents showing how you arrived at the final are invaluable.
I don't know if this is what you were looking for, but I hope something here will help.
Best
-
For our ecommerce sites we always make sure to have original content in our product feeds as well as our pages. That way the things from our feeds don't poach from our sites and we have a broader range of search terms covered as well as avenues to be reached through.
-
Google typically looks at who published it first, as well as the authority of the sites that house the content. You could be running into problems because Amazon is going to have much more authority.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content suggestions and topics
Hello, In the list of topics that moz recommends, how many of the topics that are recommend should I cover just 2 or 3 or 10 of them ? is the more the better ? Then let's say one of the topic recommended is tennis should I just add the topic tennis once in my content or do I need to cover this topic multiple times ? meaning write the topic tennis 3 times across my content ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Weight of content further down a page
Hi, A client is trying to justify a design decision by saying he needs all the links for all his sub pages on the top level category page as google won't index them; however the links are available on the sub category and the sub category is linked to from the top level page so I have argued as long as google can crawl the links through the pages they will be indexed and won't be penalised. Am I correct? Additionally the client has said those links need to be towards the top of the page as content further down the page carries less weight; I don't believe this is the case but can you confirm? Thanks again, Craig.
Intermediate & Advanced SEO | | CSIMedia1 -
Content Cannibalism Question with example
Hi, Since I love writing and I write a lot I always find myself worried about ruining for my self with Content Cannibalism. Yesterday, while looking to learn about diamonds I encountered a highly ranked website that has two pages ranking high on the first page simultaneously (4th and 5th) - I never noticed it before with Google. The term I googled was "vvs diamonds" and the two pages were: http://bit.ly/1N51HpQ and http://bit.ly/1JefWYS Two questions: 1. Does that happen often with Google (presenting two lines from the same site on first page)? 2. Would it be better practice for the writer to combine them? - creating a one more powerful page... Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
Google is indexing the wrong page
Hello, I have a site I am optimizing and I cant seem to get a particular listing onto the first page due to the fact google is indexing the wrong page. I have the following scenario. I have a client with multiple locations. To target the locations I set them up with URLs like this /<cityname>-wedding-planner.</cityname> The home page / is optimized for their port saint lucie location. the page /palm-city-wedding-planner is optimized for the palm city location. the page /stuart-wedding-planner is optimized for the stuart location. Google picks up the first two and indexes them properly, BUT the stuart location page doesnt get picked up at all, instead google lists / which is not optimized at all for stuart. How do I "let google know" to index the stuart landing page for the "stuart wedding planner" term? MOZ also shows the / page as being indexed for the stuart wedding planner term as well but I assume this is just a result of what its finding when it performs its searches.
Intermediate & Advanced SEO | | mediagiant0 -
Duplicate Content... Really?
Hi all, My site is www.actronics.eu Moz reports virtually every product page as duplicate content, flagged as HIGH PRIORITY!. I know why. Moz classes a page as duplicate if >95% content/code similar. There's very little I can do about this as although our products are different, the content is very similar, albeit a few part numbers and vehicle make/model. Here's an example:
Intermediate & Advanced SEO | | seowoody
http://www.actronics.eu/en/shop/audi-a4-8d-b5-1994-2000-abs-ecu-en/bosch-5-3
http://www.actronics.eu/en/shop/bmw-3-series-e36-1990-1998-abs-ecu-en/ate-34-51 Now, multiply this by ~2,000 products X 7 different languages and you'll see we have a big dupe content issue (according to Moz's Crawl Diagnostics report). I say "according to Moz..." as I do not know if this is actually an issue for Google? 90% of our products pages rank, albeit some much better than others? So what is the solution? We're not trying to deceive Google in any way so it would seem unfair to be hit with a dupe content penalty, this is a legit dilemma where our product differ by as little as a part number. One ugly solution would be to remove header / sidebar / footer on our product pages as I've demonstrated here - http://woodberry.me.uk/test-page2-minimal-v2.html since this removes A LOT of page bloat (code) and would bring the page difference down to 80% duplicate.
(This is the tool I'm using for checking http://www.webconfs.com/similar-page-checker.php) Other "prettier" solutions would greatly appreciated. I look forward to hearing your thoughts. Thanks,
Woody 🙂1 -
Google+ Page Question
Just started some work for a new client, I created a Google+ page and a connected YouTube page, then proceeded to claim a listing for them on google places for business which automatically created another Google+ page for the business listing. What do I do in this situation? Do I delete the YouTube page and Google+ page that I originally made and then recreate them using the Google+ page that was automatically created or do I just keep both pages going? If the latter is the case, do I use the same information to populate both pages and post the same content to both pages? That doesn't seem like it would be efficient or the right way to go about handling this but I could be wrong.
Intermediate & Advanced SEO | | goldbergweismancairo0 -
What is a good content for google?
When we start to study SEO and how google see our webpage, one important point is to have good content. But, for beginners like me, we get lost on this. Is not so black and white: what for you is a good content? the text amount matters? there is any trick that all good content websites need to have?
Intermediate & Advanced SEO | | Naghirniac0 -
How to manage duplicate content?
I have a real estate site that contains a large amount of duplicate content. The site contains listings that appear both on my clients website and on my competitors websites(who have better domain authority). It is critical that the content is there because buyers need to be able to find these listings to make enquiries. The result is that I have a large number pages that contain duplicate content in some way, shape or form. My search results pages are really the most important ones because these are the ones targeting my keywords. I can differentiate these to some degree but the actual listings themselves are duplicate. What strategies exist to ensure that I'm not suffereing as a result of this content? Should I : Make the duplicate content noindex. Yes my results pages will have some degree of duplicate content but each result only displays a 200 character summary of the advert text so not sure if that counts. Would reducing the amount of visible duplicate content improve my rankings as a whole? Link back to the clients site to indicate that they are the original source Any suggestions?
Intermediate & Advanced SEO | | Mulith0