Effective & Creative Ways to Market Detailed Buyers Guide/Whitepaper
-
My company has developed a detailed white paper/buyers guide for a specific type of widget that we sell, and we're looking for creative ways to market this content. We will be marketing it on our blog, plus via our ecommerce store's navigation. Any other suggestions?
-
We simply have the .pdfs on our own site and many people link to them. We are happy to have those links and those links make these .pdf documents rank in the SERPs for important keywords (you can edit the properties of a .pdf document to produce a "title tag" that will optimized them and display in the SERPs.).
We could add a notation to our website that invites people to post them on their own website or add customized branding (still keeping the embedded links to our own site). Or, we could contact webmasters who link to them on our site and offer the custom brand if they host the document on their own server. That would get us some additional backlinks.
-
We would like to have others use the guide on their sites, but I am having trouble coming up with ways to promote it to those sites for their use. Any ideas?
-
Thanks. When I read "marketing" I thought you were selling.
If I was taking that approach I would place it in a .pdf and have a few embedded links within it that click the visitor to your website where more information can be obtained. If you allow others to post the free guides on their websites these will be spidered and counted by google as backlinks to your website.
Also, if you have a shopping cart that allows "buy buttons" you can embed links within a .pdf that can make a sale by linking to your shopping cart.
Good luck!
-
Sorry, maybe I should clarify. We are not trying to sell the guide, we want to give it away for free. We are just looking for ways to publicize it. Of course, we will include it on our site, but I was trying to get ideas on other ways to promote it.
-
This is contrary to what you are asking... but I would probably post it on my website in public view as a way to attract links.
I have written some product guides and that is what I have done with them. They are some of my best pages for pulling in search engine traffic and have attracted a nice number of links. These pages are responsible for a lot of my sales and reduce the number of questions that we must answer by phone or email.
Using your idea, I guess I could take all of the product guides that appear on my site, bundle them into an easily printable .pdf and offer them as a download for $9.95. Now I get the traffic, get the links and sell a few copies too. Best of everything.
A friend of mine has a lot of how-to-do-it pages on his website but also sells ebooks that includes all of the stuff posted on his site but some bonus items too. There is another way to approach it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Google+ pages when entering new foreign markets?
We are a medium size business on our way to expanding to new countries. Right now we have one Google+ account in Denmark. When expanding to more markets outside of Denmark, should we then set up a Google+ page for each country? Or is it better to stick with the one we have? Thanks in advance!
Branding | | miegt0 -
How do you go about sharing and marketing your articles to get exposure?
Hey Guys, So I have heard about this thing called blogger outreach lately, but I was wondering, what was the point of creating good quality content, if the content can no be found? Is there some sort of way that we would need to go about making the content seen? Sorry about the ignorance around this stuff, I'm completely stuck for how to market our content. I have read through the backlink guide by moz I have also read other articles about blogger outreach. Any advice would be great. Is there some sort of approach that anyone else uses that could shed a bit of light for me. Thanks
Branding | | edward-may0 -
Copy/pasting the article from another website and referencing correctly not to get penalized
Hi all I am looking at copy/pasting an article from another website which is very relevant to my business, is there a standard practise/best practise for SEO to do this and ensure Google doesn't think i am plagerizing content etc.. Link to source down the bottom? Using Quotations... making a page noindex or no follow etc?
Branding | | IsaCleanse0 -
Ideas for highly specific digital marketing?
I have a client that wants to get highly specific with their digital marketing (SEO, Paid, and Social). In their business each sale is big enough that we've even been talked about creating specific targeting campaigns around one decision maker within a company. I can't share too much more information, so I'm hoping that makes sense. My question is this: What are some ideas for getting hyper focused with digital marketing? Most of my ideas for this utilize paid advertising but we've come up with a few social and organic ideas as well. I just wanted to open a discussion to see what my Moz friends thought on the topic. Thanks in advance.
Branding | | HashtagJeff0 -
Shopping Experience Review Sites UK Market
Hi Have any UK members have experience of the various shopping review sites. I have an ecommerce site I would like to build trust in. I am aware of shopzilla, trustpilot, pricegrabber, Are there any more? Is any one recommended over oters? I checked out Trustpilot and it looks like it costs about £1600 per year basic which I thought was a bit pricey. Curious what experience promotors think and would recommend Thanks Steve
Branding | | StephenCallaghan0 -
What is the most appropriate way to invite writers and blogger to visit my hotel, in exchange for a review?
My client's own several hotels in Los Angeles. I thought it would be a good idea to ask writers and bloggers to visit the hotel, free of charge, in exchange for a review or write up. Of course, we want to be above board and up front with everything, including encouraging any review to be the truth and forthright, however I just not sure how best to ask them. Sometimes I ramble on and have trouble getting to the point and I know its really important here. Does anyone have any advice here? Many thanks!
Branding | | AaronDavis0 -
How to remove negative media that is effecting the barnd
We have a client that is a reorganised business and brand. But a newspaper has posted some negative video and that is coming up on 2<sup>nd</sup> position when you type in the client name in google. The client also paid a company to try and reduce its positioning but no joy yet on that front. The client is now thinking of rebranding his complete business he also have first page positions on his major keywords but the issue is that when a customer or potential customer reads that story etc it harms them and it will only get worse. The worst example being one of our salespeople sold 10 Items to a customer for £*k and before he got home the customer cancelled saying he had read the story on the internet!! Also our competitors use it in the home to rubbish them all the time. The market this year has been very tough for us and its half what it was last year What would be your advice please ? Should we go for a brand new site with no association with the current brand name? Or how can we remove that one site negative video, we have contacted the editor who has refused to take off the news by the way that news was posted last year.
Branding | | conversiontactics0 -
Google Displays Domain / URL Above Description?
I am seeing a new SERP format from Google. (new for me at least) In the past the title tag would display as the first line of a listing, followed by description and domain / URL. Today I see the domain / URL as the second line. This is placing an emphasis on "Who". If you have a big brand or a great URL this might be helpful to your CTR. Are you seeing this? What do you think of it?
Branding | | EGOL0