Is the keyword ranking number used for MOZ Pro an average position taken across the time period?
-
Hi there
I am just trying to confirm how the ranking given in the 'rankings' report is calculated (an average etc).
Thanks
Sarah
-
Hi Martijn
Thanks for your response. So, it's a one-time result for each crawl? Doesn't seem very reliable to me...
-
Hi Sarah,
If you are seeing a discrepancy between where Moz says you are ranking vs what you are seeing when you perform a search, it is because Moz tries to represent the ranking "most" users would see.
Here are some factors that can cause discrepancies found at Moz.com/Help:
Why do the rankings in SEOmoz not match what I see in Google?
Great question! Although there is never one “right” ranking for any keyword, SEOmoz tries to represent the ranking results that “most” users will see. If you see wildly different results from your search engine compared to your Ranking Report, it could be because of the following reasons:-
Personalization – Most search engines will personalize your results based on your search history. Make sure you are logged out when performing a search. For Google, try adding &pws=0 to the end of your query string.
For example, if you searched for “SEO” the URL in Google would look like google.com/search?q=SEO. To turn off personalization, append &pws=0 to the end, so it would look like google.com/search?q=SEO&pws=0.
-
Geographic Bias – Search engines also customize results based on location. This means users in one city often see very different results than users in another location.
-
Latency – Rankings can change between the time we retrieve them and the day when they are viewed.
-
“www” vs. non-“www” Subdomains – The Web App is subdomain specific, meaning it only tracks rankings for the specific subdomain you track. So if you enter “example.com” as your subdomain, but “www.subdomain.com” is what ranks in the search results, this ranking won’t appear in your rankings report. This also might indicate a problem with canonicalization or duplicate content.
If you set your campaign up on the wrong subdomain, the only way to correct it is to start a new campaign. You can either archive or delete your old campaign, or choose to keep it running if you have enough campaign slots available.
Hope this helps.
Mike
-
-
Hi Sarah,
No, it's the position that the Moz crawlers found your keyword for on the search engine result page. So it's not an average.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google see the keyword "e cig" and "e-cig" as the same word? on MOZ it shows that they have a totally different amount of search quarries.
does google see the keyword "e cig" and "e-cig" as the same word? on MOZ it shows that they have a totally different amount of search quarries.
Moz Pro | | smokingllc0 -
Using seomoz.
Hi, I'm scouring the web for new links, and am taking a closer look at OSE; I'm trying to gauge whether the PA & DA rating(s) in the results page for a domain search takes into account any penalty signals the site may be showing, and whether there is a 'real' way to identify how much value links from the source will give you (if for example, there's already x10 other links away from that page or x100 links away from that domain). Basically - what else needs to be taken into account when using this app to identify link sources, etc. Thanks, David
Moz Pro | | newstd1000 -
What SEO Tools Do You Use?
Things changed a bit for me when Raven Stopped using google and SemRush data and I haven't exactly found a solution I'm happy with so Just wanted to use what people use alongside SEOMoz, or what they use instead of certain parts of SEOMoz. Before I was using Raven Tools, Screaming Frog SEO Crawler but currently I'm using Screaming Frog SEO Crawler, SEOMoz (trial), and SerpIQ (trial).
Moz Pro | | GBabyWilson0 -
Seomoz keyword research
Hi, does seomoz have keyword research tool? or any plan to have one in near future?
Moz Pro | | imsameer0 -
Capitalisation of campaign keywords - why does this affect traffic but not rankings?
Having accidentaly entered keywords into my campaign with both upper-case initial letters ("Product Design") and lower-case initial letters ("product design") I find that the rankings are, as expected, identical. However, the traffic generated by the keywords is markedly different. Does this mean that the two versions of the keyword should be treated like totally seperate keywords in future? Indeed, should I be entering all variants of capitalisation into future keyword campaigns (such as "product Design" and "Product design") if I wish to get the full picture in future? Any answers would be welcome. David in Scotland
Moz Pro | | ContactOnline0 -
Top ranking with no SEO
I ran an SEOMoz keyword difficulty report for the term "interim CFO services" and found that all of the websites that ranked really well for that term have good page authority and domain authority scores and plenty of incoming links.....except 1. result #5 has a page and domain authority of 1 and no incoming links, however it's ranked #5 in google SERP for this highly competitive term. see screenshots: http://screencast.com/t/NJiOn8N4l http://screencast.com/t/x6tU1RhX4j Is this ranking based solely on the domain name being 100% relevant? Did they just get lucky and hit the google rankings jackpot? If this is the case, by the same logic I am trying achieve high rankings for the keyword "outsourced accounting firm" and purchased the domain name outsourcedaccountingfirm.com and am not even ranked in the top 50 with google for that keyword. (it's very new though) any feedback on either questions above would be greatly appreciated. Thanks!
Moz Pro | | texmeix0 -
Any SEO moz users notice a HUGE change in OSE (Open Site Explorer) link data numbers?
Hi All, I am having some serious concern with OSE data recently for numerous clients, one client I want to talk about today has the following data from OSE for the month of August 2011 compared with July 2011: Total links to the domain: (decrease of around 100,000+)
Moz Pro | | ColumbusAustralia
External Followed links: (decrease by around 5,000)
**Linking Root domains: (decrease of over 60) ** The crazy thing is that the domain authority has actually gone up by around 5 points for this client even though every thing has suddenly gone down? Also funny thing is we have been link building quite strong for this client over the last 12 months using only high quality sources from out niche. I am worried that their is serious issues with the data, I realise we saw some updates to OSE recently yet I am suprised it can be this drastic. Kind Regards. PSV1 -
How to track keyword performance over time?
The SEOMoz keyword reports show week-to-week changed in keyword positions, but what report can I run to see trends over time so that I can evaluate the effectiveness of our SEO efforts?
Moz Pro | | mhkatz0