Generating Rich Snippets without Structured Data
-
I noticed something in Google search results today that I can't explain. Any help would be appreciated. I performed a real estate based search and the top result featured a rich snippet showcasing the following...
Address Price Bd/Ba
912 Garden District Dr #17. Charlotte, NC 28202 $179,990 3 / 2
222 S Caldwell St #1602. Charlotte, NC 28202 $389,238 2 / 2&1/2However, when I visit the page associated with this information, there is no Schema to be found. In fact, the page is, for the most part, just a large table listing homes on the market. The table headings are Address, Price, and Bd/Ba.
Is it common for Google to use table based data to generate rich snippets? What is the best way to influence this? In the absence of Schema (as the page we are talking about has no Schema implementation), does Google default to table data? Has anyone seen this behavior before and, if so, can you point me to it?
EDIT: I've now come across a few other examples where the information is not in a table, but rather in divs. Why are such sites (you can find some by searching for "[ZIPCODE] real estate") getting this treatment?
-
I believe Google constantly updates its algorithms "quietly" to detect structured data. While they have listed several schema markups you can use now (https://support.google.com/webmasters/answer/99170?hl=en), they are always finding new ways to detect them naturally (e.g. table/lists HTML tags in this case), without explicitly informing the users.
The best way forward is to format your site's data in the most semantic way possible, which will likely increase your chances of Google picking them up when they update their structured data detection algorithms.
Just my two cents
-
I've had it happen to me too, with a site that uses tables for data. A search for site:strikemodels.com/products will show a few examples. I haven't done anything to encourage these results.
-
Yes. Google will use formatted data even when there are not Rich Snippets. They will also pull from Lists. See this articles here: http://moz.com/blog/how-do-i-get-googles-bulleted-snippets
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Job Posting Page and Structured Data Issue
We have a website where we do job postings. We manually add the data to our website. The Job Postings are covered by various other websites including the original recruiting organisations. The details of the job posting remain the same, for instance, the eligibility criteria, the exam pattern, syllabus etc. We create pages where we list the jobs and keep the detailed pages which have the duplicate data disallowed in robots.txt. Lately, we have been thinking of indexing these pages as well, as the quantum of these non-indexed pages is very high. Some of our competitors have these pages indexed. But we are not sure whether doing this is gonna be the right move or if there is a safe way to deal with this. Additionally, there is this problem that some job posts have very less data like fees, age limit, salary etc which is thin content so that might contribute to poor quality issue. Secondly, we wanted to use enriched result snippets for our job postings. Google doesn't want snippets to be used on the listing page: "Put structured data on the most detailed leaf page possible. Don't add structured data to pages intended to present a list of jobs (for example, search result pages). Instead, apply structured data to the most specific page describing a single job with its relevant details." Now, how do we handle this situation? Is it safe to allow the detailed pages which have duplicate job data and sometime not so high quality data in robots.txt?
Intermediate & Advanced SEO | | dailynaukri0 -
Regarding SEO Structured Data
1. Should we add organization schema on all pages of the website OR just homepage? 2. What is the best practice for catalog page schema as every website is following a different pattern?
Intermediate & Advanced SEO | | Rajesh.Prajapati1 -
How to handle blank, auto generated system pages/urls
Hi Guys Our backend system has been creating listing pages based on out of date and irrelevant data meaning we have hundreds of thousands of pages that are blank but currently indexable and active. They're almost impossible to access from the front end and have 0 traffic pointing at them but you can access these pages if you have the URL and i'm pretty sure due to the site architecture, google is crawling them regardless. For the most part, I think its likely best to 301 these pages to the most closely related page on the site but I'm concerned we're wasting crawl budget here. We don't want these pages to be crawled or found. Would a sound solution be to make them inactive, no-index and create a custom 404 in the event anyone (or the crawler) managed to get to them? Would this enormous increase in 404 pages cause us issues? Many thanks
Intermediate & Advanced SEO | | Jon.Kennett0 -
SEO-optimized Data Visualizations (e.g. Charts) Tools
Hi there! We are currently evaluating data visualization / charting tools for rich content. Are there any open source solutions that work best in your opinion? Why? Some specific questions: Are static image / svg rendered images better than a javascript dynamic chart (canvas/HTML5)? Which gets indexed better? Is there any proven or perceived benefit to using Google Charts API that gives you an SEO boost? Are there tools for progressively enhancing HTML raw data tables to generate charts? Looking at a couple of solutions: Google Charts API C3.js Chartjs Thanks for your feedback!
Intermediate & Advanced SEO | | insurifyusa0 -
Is adwords data in organic ranking relevant?
we have noticed that without our adwords, our bounce rate is about half (outstanding rate) as compared to when we enable adwords (relatively bad). This of course amplifies across the board for other engagement metrics. So basically it looks like our website is not deemed too relevant and engaging when we bring in PC as compared to organic views. Does anyone have information if the search engines use this data without correcting out the PC visitors brought through adwords? this would mean to us that without having adwords we have a much better chance of ranking organically. very curious about what your experiences are as experts! Thank you in advance! Cheers, Nima
Intermediate & Advanced SEO | | TVape0 -
Organic 'not provided data' - strip out brand?
I cannot strip out brand data on the 'not provided' keywords in Google analytics. Is this not possible anymore? I understand we cannot get specific keywords but can we no longer strip out brand on organic traffic in Google analytics for keywords that are 'not provided' ?
Intermediate & Advanced SEO | | pauledwards0 -
Rich snippets showing on some pages but not others
Hi, I have rich snippet mark up showing in serps for some pages but not others. All pages test fine using Googles structured data testing tool. Whats really annoying is that they seem to appear for some pages but not others within the same directory / page format. None of googles troubleshooting suggestions on the issue are a problem i.e. Does your markup follow our usage guidelines? Is your marked-up content hidden from users? Is your markup incorrect or misleading? Is your marked-up content representative of the main content of the page? Have you supplied enough information? Have you only recently updated your content? Does your markup include incorrect nesting? Reviews: Does your review use count instead of vote? There are alot of instances when the same mark up is used twice e.g. on product x page in one directory and on product x page in a different directory (theres no dupe content). I wondered if that could be a reason but there are alot of instances when product x in directory a has the snippet when it doesnt in directory b. There doesnt seem to be an identifiable pattern as to why one page whould show the snippet and not another. Any feedback appreciated. Happy to pm example pages. Andy
Intermediate & Advanced SEO | | AndyMacLean0 -
Microdata and dinamic data.
Hi, everybody! We're starting up a local services website in Brazil. Something like redbeacon.com or thumbtack.com, but obviously different. So we are developing our 2.0 version of the site, and I want do put microdata in every provider's pages, to rank people's evaluation about this particular provider, and geographic information about him. Ok, we want to use microdata in several pages, but those are more important: the providers. These data (geo and rank) will be dynamically generated from our database. In Schema.org, I only found information about using static data to build microdata for my intentions. My doubt is: does google and bing and yahoo and etc index dynamic generated data? Is there something about sitemaps.xml or robots.txt that I can do to have my data indexed on search engines? Our front-end is the guy who deal with html and our codemaster uses pure php for coding. Thanks!
Intermediate & Advanced SEO | | ivan.precisodisso0