Number of reviews in PPC advert
-
Hi all
Got an email from a client asking about this, Ive not come across this one before. The client has a Google + account with about 2500 reviews on their website on. They have linked this into their adwords so these show on their ppc. However, on the ppc ad it says only 650 reviews. Quite a difference!!
Anyone know why this would be the case?
Thanks
-
ask google adwords this question. 1 866 2 Google
-
Sorry for the delayed reply, thanks will pass the information on to the client.
-
Hi
I have just been reading this article:
http://www.google.com/ads/innovations/ratings.html
within the page it says this:
If your online store is rated in Google Product Search, you have four or more stars, and you have at least 30 reviews, you'll automatically get seller ratings with your ads.
It might be that the reason why the rest of your review are not showing is because they are less than four stars?
Hope that helps
-
Could it be that the 650 reviews are from the last 6 months?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Seeking Critique on PPC Campaign Gameplan
Background: We're a home service business with potential for recurring clients. In the past, I've run PPC campaigns for a much larger company, and was profitable, but the business model was vastly different. The campaign also took place during their busy season, allowing flexibility I won't receive here. Campaign Details: AdWords only SERPs only (not partner network) Desktop users only Data Available: Lots of past data was incomplete, prompting my best estimates and judgment calls. For past leads data, I'm using Google as lead source (organic + local pack rankings), generated specifically from our quote form. Since our quote form doesn't render on Mobile/Tablet, I omitted those visits from our Analytics data, and only target Desktop in the campaign. I wound up with the following statistics: Organic (any web search), Desktop visitors who viewed our quote form page: Number of overall pageviews Number of overall leads generated from our quote form Number of overall leads which converted to sales And for our sales/numbers end of things: % our clients choose targeted package Revenue of initial sale on that package Profit generated from sale on that package Using these numbers, I calculated the % of clickers likely to bounce, complete the form, convert to clients, etc. Using our sales records, I calculated revenue/profit expected from each. And with that, I calculated the highest CPC to break even (unacceptable, obviously), as well as the projected ROI from lower, more reasonable CPCs. Notes: We're a home service business. Not all homes are created equal. Through data, I found our clients average home size and the average estimate for that home. Due to incomplete records, I can't know which Google _clients _are specific to our quote form. Some likely called through the local pack or manually dialed and said "Google" if our staff asked. To combat this, I found the % of Google _leads _who completed the quote form vs. phone call, email and applied it to clients for a reliable estimate (our system removes the quote form identifier upon lead to client conversion). I'm not factoring in the % of clients who become recurring customers as I don't have this data. Given that it's much higher than 0%, I think this allows a LOT of breathing room on my estimates. Many of our clients have stayed with us for years. If only a small number convert to long-term status, the current ROI shoots WAY up. Similar to above, I'm also not factoring in the % of clients who don't choose the initial package, but instead choose a lesser package. Again, I think this provides breathing room. Any PPC campaign will have a plethora of variables, especially intangible issues (damages, refunds, etc). I feel I have the important things down, but I'm far from an expert. I'd love to receive any advice or things I'm overlooking. Thanks.
Paid Search Marketing | | kirmeliux1 -
PPC seems to have had a seriously negative impact on organic rankings?!?
We've been targeting a keyword on behalf of a client for the last few months. The page had good content and had been steadily climbing the rankings. It reached a position of #12 and then suddenly dropped off. Within 2 weeks it was out of the top 50 and is now around the 10th or 11th page (useless). This drop off matched exactly with the cleint switching on a low level PPC campaign, driving traffic from this specific keyword. The stats on this have shown a really high bounce rate (so we'll need to ask some other questions about content) - but could this be the reason that organic stats have taken a hammering? If Google associated people landing n that page from that keyword (even though its paid) as not finding relevant content, I'm assuming this could have a negative impact on the organic rank? Any Thoughts Welcome....!!!
Paid Search Marketing | | Purestone0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I have looked into DKI (Dynamic Keyword Insertion), but have not found a solution and thought that some excellent Mozzer might be able to help. Here is the idea: We have landing pages for hundreds of cities. The local content on each of these cities changes page to page, however the keywords that we are going after are the same. So, I am trying to create a dynamic ad group that looks something like this: Headline: {City Name} {Keyword} Description: We cover {City Name} {Keyword}, get more info now! URL: http://www.website.com/{City Name} Please let me know if you can assist with this, B
Paid Search Marketing | | Reis_Inc.0 -
PPC landing page cannibalizing the Organic page's juice?
I have a PPC campaign pointing to a custom landing page.
Paid Search Marketing | | Rich_Coffman
I also have a different webpage for the same product that is optimized to rank organically (on the same site). Should I noindex the PPC landing page so it doesn't steal the thunder from my organic webpage? If so, does noindex damage the adwords quality score? Should I just give the PPC landing page a different Title tag that doesn't cannibalize my organic page and call it a day? Does a PPC landing page need a title tag for a better adwords quality score? Thanks!0 -
Wordwatch Software: PPC Adwords campaign managers heard of, tried, or actively using this?
I've been trialing WordWatch for about a month. I'll admit I've been skeptical from the start. I don't quite understand the results they're delivering or how it works. So I did a search for "Wordwatch review" hoping someone out there could shed some light or help me decide whether this software was worth keeping. But all I can find are two suspicious and badly written posts, immediately raising red flags. (Penuguin should have eliminated crap sites using the Flesch-Kincaid reading level, but I digress.) **Wordwatch premise: **They take over keyword bidding to maximize budgets and clicks. They monitor the Adwords campaign to find an "optimal" bid price. Two questions about this premise: How is it different than using the Google settings for optimize for clicks or conversions? Since Google Adwords is based on a Vickery auction, wouldn't lowering my bid only lower my position? Bearing everyone has the same QS, then lowering my bids to the range between 2 positions does not increase my actual cost. I have Wordwatch enabled for a few of my campaigns. Their interface leaves a lot to be desired. They don't report the activity or the changes they make to the campaigns from the dashboard. I had to go into my Adwords Change History to track what they were doing. And lo and behold they're also adding long tail keywords to my ad groups. Bottom line I didn't notice any huge impact, and I don't see how it's better than Google's own version of campaign settings. I don't know that they're really legit. But their marketing was so convincing, and they raised $1.4M that I need other opinions. Any one with some pro/cons, or yay/nays?
Paid Search Marketing | | flowsimple0 -
Facebook PPC. Using Google URL Builder - Now What?
Hey There! So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters. Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me. Thanks! -Dan
Paid Search Marketing | | evolvingSEO0 -
PPC ad guidelines?
I learned Google PPC years ago and got certified by Google. Back then and for a long time since I know it was best practice to capitalize words in your domain name. I know Google no longer does this and that words in your domain name of your ad are now all lowercase. I hear recommendations and see them practice that adding keywords in a directory are a good way to still get capitalized words in your ad. When I learned PPC, I was told your display URL and your destination URL had to match. Now I'm seeing ads where that is not the case. If I have an ad that takes someone to my homepage of a coupon site, can I have a display URL that says: mysite.com/Coupons Even if the destination URL is just mysite.com ? I'm seeing conflicting things online and it's hard because I don't know what the current guidelines are after this change.
Paid Search Marketing | | DanDeceuster0