Rankings are changing all the time
-
Hi there!
My client has a webpage http://www.finlotto.fi. It's a lottery in the Internet.
We are trying to dominate keyword "lotto". It's a high volume keyword that has over 135 000 local searches (exact) per month.
However, it seems that there aren't much competition out there. We have only one competitor - Veikkaus.fi
The issue:
We usually have first page ranking only for 2 days max, then we got dropped to third page. Two days later we have first page ranking again. Then we got dropped again to third page. This happens all the time.
the odd thing: when we are in the first page, there are a date in the beginning of the META description. When we got dropped to third page, the date disappears.
I know this has something to do with crawling. Can you give me some answers considering this issue? I'd be VERY VERY grateful
BR,
Teemu Kinnunen
-
Davis,
Thank you very much! Awesome answer from you.
Br,
Teemu Kinnunen
-
Hello Teemu,
My guess is that Google sees the "lotto" query as a "QDF" query. It means that Google associates this keyword with search results that would change from day to day or week to week. Since lotteries change frequently this seems pretty accurate to me. It's also why you would see a date next to your meta description when it is ranking high. Google is saying "Here is some recent content from X date, i'll show this at the top of the SERPS since it's current"
I recommend watching the Whiteboard Friday on QDF, this will give you an idea of why Google is behaving this way and how you can take advantage of it to try and maintain the top positions as often as possible.
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my site ranking well on google but not on Yahoo and Bing?
For our site Boynton Law, we added it to be indexed on Yahoo and Bing but none of the keywords are showing up in the top 50 rankings. Why are our keywords not working on Yahoo and Bing, but on Google our keyword rankings for Boytnon are really strong?
Keyword Research | | netprodjb0 -
Page not ranking despite indicators showing should easily be mid-1st page?
I have many years old website selling a service. The main keyword is 47% competitive, and we used to be #1 page 2, occasionally page 1 couple years back. Domain authority is double of any of the competitors on 1st page, followed root domain links is many times that of 1st page competitors, infact against some of them almost 10 times as much, MozRank and MozTrust higher too. Infact, every metric is higher than competition. Only metric which isn't as good is Followed vs NoFollowed links metric, 95% of our links are NoFollowed, but we are still #1 in external followed links. Yet we are stuck on 4th page, and on some localizations we are not even in Top 50. This has happened slowly over time, not a overnight thing. Page we are trying to rank for gets grade A for optimizations, yet we have less significant pages ranking higher for that keyword. Further, newer pages tend to rank better than old ones. The whole site actually ranks quite low and we are not even getting search traffic for long tail keywords.
Keyword Research | | PulsedMedia
No problems reported on GWT, Analytics etc. Is this a google penalization or something of the sort? How can i troubleshoot this and get past this?0 -
Does adding the suffix "-ing" affect ranking for a keyword? E.g. "build" vs "building"
In other words, let's say the keyword I wanted to rank for was "building a home" but the SERP only showed sites ranking for "build a home". If I specifically optimized my page for "building a home" would that increase my chances for ranking for "building a home"?
Keyword Research | | JanssenM.0 -
Informational pages, not product pages, are ranking for product-related keywords
My site sells products (+1000s) and we have a few pages about how-to's, tips, etc. But when you search for keywords that are relevant to the products, the guides show up as search results. For example, if we search for "red widgets", the page for "how to make widgets" shows in the SERP and not the "red widgets" product page. This doesn't make sense when most of the search results go to our guides and not to the product pages. How can I change this? Do I permanent remove these guides? Or rename the title, description? My guess is that other sites have linked to these guides so they are making our site more of a "guide" site as opposed to the products we sell. Any advice/recommended would be appreciated.
Keyword Research | | mof3kz0 -
Question on keyword rankings
Hi everyone Within our campaign it says that we rank number 35 for a specific keyword in Google in the Unites States but when we google the specific keyword we come up as number two on the first page. Can you help me understand what the current rank is based on as well as how it's results can be different from our Google search? Thank you.
Keyword Research | | DRTBA0 -
Changing on-site SEO without interrupting repeat customers
Hi, We have a site with lots of repeat customers. Now that Google Analytics has been gathering keywords for years, I want to do an overhaul on the site incorporating keywords we're not incorporating presently. But I'm afraid that repeat customers are going to search for their term that they find us with and we wouldn't be in the same spot so they'd go somewhere else. How do we refine the on-site SEO without jolting return customers? Thanks!
Keyword Research | | BobGW0 -
Is there a pro tool or google service that I can use to see which sites rank for certain terms? Without having to first identify the url's?
For example I want to see the top 20 sites in order of ranking for top keywords in my industry. Without having to know in advance the url's.
Keyword Research | | CURT-208170 -
Search Traffic down 50% but rankings same?
One of my client's sites is experiencing a major decrease in search traffic (by 50%) but the main terms she usually gets traffic for, she's ranking the same or even better over the period of time that the traffic has decreased. What could cause this?
Keyword Research | | bvrob0