Will using 301 redirects to reduce duplicate content on a massive scale within a domain hurt the site?
-
We have a site that is suffering a duplicate content problem. To help resolve this we intend to reduce the amount of landing pages within the site. There are a HUGE amount of pages.
We have identified the potential to reduce the pages by half at first by combing the top level directories, as we believe they are semantically similar enough that they no longer warrant being seperated.
For instance: Mobile Phones & Mobile Tablets (Its not mobile devices).We want to remove this directory path and 301 these pages to the others, then rewrite the content to include both phones and tablets on the same landing page.
Question: Would a massive amount of 301's (over 100,000) cause any harm to the general health of the website? Would it affect the authority? We are also considering just severing them from the site, leaving them indexed but not crawlable from the site, to try and maintain a smooth transition. We dont want traffic to tank.
Has anyone performed anything similar? Id be interested to hear all opinions. Thanks!
-
Yes that's correct
The pages will be found just as quick thought there new links as they would have been though their old links with 301's
-
Thanks Alan.I Take it by this you mean we should only 301 redirect pages with valuable links and forget the rest?
The pages dont have any links worth worrying about as its the "weaker" half of the site. We're more concerned over the site restructure and the affecting the general health of the site by losing so many pages at once.
-
I would look at your links coming into those pages, and 301 the links only, I doubt all 100,000 pages have links.
A 301 only redirects link juice, so if no external links no problem, of cause you need to change your internal links. You should never 301 internal as 301's leak link juice, you should fix your internal links.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Could duplicate (copied) content actually hurt a domain?
Hi 🙂 I run a small wordpress multisite network where the main site which is an informative portal about the Langhe region in Italy, and the subsites are websites of small local companies in the tourism and wine/food niche. As an additional service for those who build a website with us, I was thinking about giving them the possibility to use some ouf our portal's content (such as sights, events etc) on their website, in an automatic way. Not as an "SEO" plus, but more as a service for their current users/visitors base: so if you have a B&B you can have on your site an "events" section with curated content, or a section about thing to see (monuments, parks, museums, etc) in that area, so that your visitors can enjoy reading some content about the territory. I was wondering if, apart from NOT being benefical, it would be BAD from an SEO point of view... ie: if they could be actually penlized by google. Thanks 🙂 Best
Intermediate & Advanced SEO | | Enrico_Cassinelli0 -
Duplicate content, the distrubutors are copying the content of the manufacturer
Hi everybody! While I was checking all points of the Technical Site Audit Checklist 2015 (great checklist!), I found that the distrubutors of my client are copying part of the content to add it in their websites. When I take a content snippet, and put it in quotes and search for it I get four or five sites that have copied the content. They are distributors of my client. The first result is still my client (the manufacturer), but... should I recommend any action to this situation. We don't want to bother the distributors with obstacles. This situation could be a problem or is it a common situation and Google knows perfectly where the content is comming from? Any recommendation? Thank you!
Intermediate & Advanced SEO | | teconsite0 -
How do you reduce duplicate content for tags and categories in Wordpress?
Is it possible to avoid a duplicate content error without limiting a post to only one category or tag?
Intermediate & Advanced SEO | | Mivito0 -
I run an (unusual) clothing company. And I'm about to set up a version of our existing site for kids. Should I use a different domain? Or keep the current root domain?
Hello. I have a burning question which I have been trying to answer for a while. I keep getting conflicting answers and I could really do with your help. I currently run an animal fancy dress (onesie) company in the UK called Kigu through the domain www.kigu.co.uk. We're the exclusive distributor for a supplier of Japanese animal costumes and we've been selling directly through this domain for about 3 years. We rank well across most of our key words and get about 2000 hits each day. We're about to start selling a Kids range - miniature versions of the same costumes. We're planning on doing this through a different domain which is currently live - www.kigu-kids.co.uk. It' been live for about 3-4 weeks. The idea behind keeping them on separate domains is that it is a different target market and we could promote the Kids site separately without having to bring people through the adult site. We want to keep the adult site (or at least the homepage) relatively free from anything kiddy as we promote fancy dress events in nightclubs and at festivals for over 18s (don't worry, nothing kinky) and we wouldn't want to confuse that message. I've since been advised by an expert in the field that that we should set up a redirect from www.kigu-kids.co.uk and house the kids website under www.kigu.co.uk/kids as this will be better from an SEO perspective and if we don't we'll only be competing with ourselves. Are we making a big mistake by not using the same root domain for both thus getting the most of the link juice for the kids site? And if we do decide to switch to have the domain as www.kigu.co.uk/kids, is it a mistake to still promote the www.kigu-kids.co.uk (redirecting) as our domain online? Would these be wasted links? Or would we still see the benefit? Is it better to combine or is two websites better than one? Any help and advice would be much appreciated. Tom.
Intermediate & Advanced SEO | | KIGUCREW0 -
Is this will post Duplicated Content
I have domain let say abcshoesonlinestore.com and inside pages of this abcshoesonlinestore.com is ranking very well such as affiliate page, knowledgebase page and other pages, HOWEVER i would like to change my home page and product page to shorter url which abcshoes.com and keep those inside page like www.abashoesonlinestore.com/affiliate or www.abcshoesonlinestore.com/knowledgebase as it is - will this pose duplicate content? This is my plan to do it: the home page and product page will be www.abcshoes.com and when people click www.abcshoes.com/affiliate it will redirect 301 to abcshoesonlinestore.com/affiliate HOWEVER if someone type abcshoesonlinestore.com or abcshoesonlinestore.com/product it will redirect to abcshoes.com or its product page itself (i want to use 302 instead 301 (ASSUMING if the homapage or product page have manual penalization or anything bad we want to leave it behind and start fresh JUST assume because i read some post that 301 will carry any bad thing to new site too) The reason i do not want to 301 from abcshoesonlinestore.com to abcshoes.com is because those many pages is ranking top 3 in GOOGLE ( i worry will lose this ranking since this bringing traffic for us) Is this good idea or bad idea or any better idea or should i try to see the outcome 🙂 - the only concern is from abcshoesonlinestore.com to abcshoes.com will pose as duplicate content if i do not use 301 - or can i use google webmaster tools to remove the home page and product page for abcshoesonlinestore.com can we tell google that? PS: (home page and product page will have new revise content and minor design change) but inside page will stay the same design Please give me some advise
Intermediate & Advanced SEO | | owen20110 -
301 redirect help
Hey guys, I normally work in WordPress and just use a 301 redirect plugin. I bought a site and rather than maintain two similar ones have decided to redirect one to the other. I am having trouble with the .htaccess file. Here is an example. These are two redirects: redirect 301 /category/models/next/2
Intermediate & Advanced SEO | | DanDeceuster
redirect 301 /category/models I want both of these URLs to redirect to the same URL of the new site. However, the /category/models is the only one working. It redirects to the new page just fine. The /category/models/next/2 is redirecting to nearly the same URL on the new site, only it is adding /next/2 to the end and that is bringing up a 404. Why is it adding /next/2 to the new URL? How can I fix this? There are several doing this. Help appreciated!0 -
Is it fine to use an iframe for video content? Will it still be indexed on your URL?
If we host a video on a third party site and use an iframe to display it on our site, when the video is indexed in SERPs will it show on our site or on the third party site?
Intermediate & Advanced SEO | | nicole.healthline0 -
Need help identifying why my content rich site was hurt by the Panda Update.
Hi - I run a hobby related niche new / article / resource site (http://tinyurl.com/4eavaj4) which has been heavily impacted by the Panda update. Honestly I have no idea why my Google rankings dropped off. I've hired 2 different SEO experts to look into it and no one has been able to figure it out. My link profile is totally white hat and stronger then the majority of my competitors, I have 4000+ or so pages of unique, high quality content, am a Google News source, and publish about 5 new unique articles every day. I ended up deleting a 100 or so thin video pages on my site, did some url reorganization (using 301s), and fixed all the broken links. That appeared to be helping as my traffic was returning to normal. Then the bottom dropped out again. Since Saturday my daily traffic has dropped by 50%. I am really baffled at this point as to what to do so any help would be sincerely appreciated. Thanks, Mike [email protected]
Intermediate & Advanced SEO | | MikeATL0