When is Google going to sort their act out?
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I work with a couple of clients in the finance and debt area. I've been doing loads of work examining the link profiles of the commercial sites at the top of the rankings and 70% of the links I am seeing are low value directories and sites obviously built for links with multiple outgoing links to completely unrelated sources! When I examine the other links their isn't enough value in them to outweigh what looks to me like very obvious and spammy low quality link building.
Why can't Google see what I'm seeing - it's so obvious? I know there are multiple factors at play but links like these should offer no value or get a site penalised (isn't that what Google tell us) but these sites still seem to be ranking because of them rather than despite them!
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OK. Thanks for your time.
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Above my pay grade I think.
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Yes I agree. They certainly have a size issue. Balancing the value of things across that many web pages is only going to throw up more issues than solutions. So are they facing a losing battle with the growing size and complexity of the web and with balancing commercialness and neutrality in a way that makes it impossible to implement changes that will clean the results but jeopardise relationships with paying customers?
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I think Google has an almost impossible task, that being to determine the quality of over a trillion web pages (and of course growing) using technology to do it, which is the only possible tactic they could use.
Looking at their recent moves, I think they are trying to get the user communities to help determine the quality of sites through the 1 + button, and the move to recognize social media signals ( and the Chrome browser changes).
I think that Google would like to reflect a non capitalistic, democratic ranking system, with safe guards for the new and smaller pages. Like our government was set up to do. And I think they are moving that direction.
The problems with this goes to the human condition. There are many who will always try and take advantage of a system (because we are capitalists at heart and that brings out the best and the worst in entities) and that Google is trying to find the balance between a capitalistic approach and a democratic approach. I don't think they can.
Ultimately the rankings are, in general today, controlled by money. Those entities that have money to spend on SEO and Internet Marketing are rewarded based on how wisely they spend that money. The results are not all that different than the old world Yellow page model. Big money, big advertisement,. first page. Limited budget,and you better find other ways to promote your service/product.
Even with the new changes, the 1+ and all that, lots of smart people will still be looking for ways to take advantage of them, and will undoubtedly find a few ways.
So all we can do, is decide what we are individually, and what tactics we will use to
to represent the side of the fence we choose to stand on.
( Bring in theme music here)
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Thanks for your response.
I know there are multiple factors at play and for these clients we are doing social media work, PPC and email campaigns.
I'm really just surprised at often I'm seeing sites with spammy link profiles appear in the top ten when better quality sites with better (but maybe fewer) links appear further down. I starting to suspect that Google are finding it impossible to write in parameters to the algorithm which deal with sites like these without devaluing legitimate sites.
What do you think?
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We all get to "deal" with these type situations from time to time. Your question is of course impossible to answer, but I would say you are putting all your eggs in the back link basket. If you are faced with a competitor who has a zillion low quality links, you may need to look for other traffic opportunities. SEO is ultimately about getting quality traffic to your clients site. If your client see's it as nothing more than a rankings competition, you are in deep trouble.
Using the new opportunities in Social media , as well as searching out and finding the best quality links, and building highly creative on site content ( Tips, Calculators, Cartoons, Educational video, Forums , contests) may go alot further than building links 24 hours a day.
I feel your frustration, we all do.
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We all get to "deal" with these type situations from time to time. Your question is of course impossible to answer, but I would say you are putting all your eggs in the back link basket. If you are faced with a competitor who has a zillion low quality links, you may need to look for other traffic opportunities. SEO is ultimately about getting quality traffic to your clients site. If your client see's it as nothing more than a rankings competition, you are in deep trouble.
Using the new opportunities in Social media , as well as searching out and finding the best quality links, and building highly creative on site content ( Tips, Calculators, Cartoons, Educational video, Forums , contests) may go alot further than building links 24 hours a day.
I feel your frustration, we all do.
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Google definitely has opportunities for improvement. They acknowledge their weaknesses and adjust their algorithms on a regular basis.
Often the sites we see at the top are only there for a short time period. The majority of the spam sites I have been looking at lately disappear in 4-6 weeks.
Also, there are widely varying definitions as to what is spam, and what sites should rank. Earlier today another member felt a site should not rank as #1 and was spam. When I reviewed the site it seems to me the page earned it's ranking and it appropriately placed in SERP based on the competition. http://www.seomoz.org/q/fishy-rank-1-google-algorithm-bug
The best we can do is learn as much as possible about how Google works, then use that knowledge to improve rankings for our sites and those of our clients. We can also report spam sites, but be careful about reporting sites as spam which are not. Matt Cutts shared the reporting account is given a sort of credit rating when they report spam. Those accounts which make false spam reports are discounted on future reports.
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I know. Finance and debt are really difficult areas to compete.
I would try to attack it with content that professors and university departments would be willing to link to.... but the problem with that is that they don't want to link to a site with an obvious commercial purpose.
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Hi EGOL
Yes I agree and you would think that is the case but they are ranking at the top for reasonably competitive terms and better sites are already finding it hard to compete with them.
I'm totally up for the challenge but that's not really my point. This is not an isolated example I see sites using these practices ranking high for a range of keywords in Google. I can't write algorithms but I know the things I would be looking for if I did and these sites would be obvious to me. I can't believe that Google don't know and can't do anything - so what's happening then?
Thanks.
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If these sites have such spammy link profiles then they should be really easy to beat!
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
Link Building | | Adina Laura Matei
about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
how to proceed? thank you
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/0 -
Is It Possible to Be Punished By Google For Getting Too Many Links?
Hello, My team and I have been trying to get high-quality back-links by seeking other sites and blogs. We were ranking really well and then all of a sudden, our rankings dropped dramatically. We were only using backlinks and good ones at that, yet, our rankings have dropped. Is it possible for google to punish us for getting too many too fast? If not, what could be some of the other problems?
Link Building | | scottgray06200 -
Google indexing nofollow links
Hi Guys I have yellowpages.com.au appearing in the link profiles for some of my clients, but not in others (even if clients without the link in their profile have had an actual link on yellowpages.com.au longer than some who do have it in their profile). My understanding is that Google MAY eventually index a nofollow link... My question is what would cause Google to actually index it?
Link Building | | JuiceBoxOM0 -
Are site profile links from sites like Quantcast still a Google friendly quick win?
I heard one of the speakers from Link Love suggest getting an easy high PR link from Quantcast.by creating a site profile page. What is everyone's opinion on the value of this type of link when blended with other types of link building activity. Low, Moderate? What is the best way to find these types of link profile opportunities? Any one have a good list?
Link Building | | Clicksjim0 -
Can high SERPS and/or social signals minimize Google penalties and a back linking removal question
As I am continually sizing up my competition in the SERPS I have scanned their sites with a fine tooth and comb. I have found that these sites practice in the very things that I have practiced in the past and have removed thinking that may be some of the reasons I was hit with Penguin. Some of these factors are: Link Scheme with sites they own (C Blocks) Content for Search Engines (Keyword rich text) Exact anchor text in back linking profile Yet even though my competition practices in these methods (One site even places exact anchor text in the footer and header of every page for one of their other forum site) they seem to have not even been touched with any of the recent updates. In fact it seems their ranking have increased. In scanning these sites the only major difference that I have been able to see between them and I is that their SERPS are higher than mine and they have way more social signals than me. One site has about 73k facebook likes where I only have about 300. My question is Can Google ignore penalties for sites that have higher SERPS and /or social signals that would effect another site that had lower ones? My other question is related to back links My main site has links from another site I built a long time ago (Pre SEO and not knowing what I was doing) somewhere in the 73k range. Obviously a HUGE signal to Google that this might be spam and I am aware. I have removed the links from that site but unfortunately the average crawl rate per day is very low so it is taking a very long time for Google to find those pages and re-crawl them to find the links gone. Since that site I have than has those links pointing to my main site has very low traffic I am totally willing to kill that entire site with a 404. Can this help speed up the removal of those links from that site? I figure since the site no longer exists all links from that site will be removed almost immediately from my main site. Any thoughts?
Link Building | | cbielich0 -
When's Linkscape update going to go live?
I've been keeping an eye on the Linkscape update calendar and am a bit confused! There was meant to be an update yesterday, but Open Site Explorer is still showing "Last index update: 8/14/12". When will the new data reach OSE? Been doing lots of link building and want to know if my efforts have been worth it! Any info greatly appreciated. Thanks! Alex
Link Building | | reddogmusic1 -
How does Google treat multiple backlinks on the same page?
Hello mozCrew Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software". My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend? Thank you! Derek Moore
Link Building | | DerekM880 -
Do affiliate links count for Google?
Hi, I have been reading about affiliate links - links with a tracking code in the URL (i.e.: www.xxx.com/?aff=123456) and I can't find a definitive answer. Does Google count them as natural links or maybe they do not even pass any link juice? And if they don't, what if I get a natural link from a website (without tracking code) and later that website becomes my affiliate? Would the first link still count? I guess that there can't be any certainty about all this, but I would love to know your expert opinions 🙂 Thanks!
Link Building | | jorgediaz0