What EMD Meta Title should we use?
-
Situation: Recently I encountered a Meta Title issue for my company websites.
This Dutch company has four websites on one server. Three closely related EMD(Exact Match Domain) websites and one overarching website. (Holiday homes rental websites)Vakantiehuizen-Verhuur.nl (overarching)
Vakantiehuizen-Frankrijk.nl (EMD in EN: holidayrentals-France.nl)
Vakantiehuizen-Italie.nl (EMD in EN: Holidayrentals-Italy.nl)
Vakantiehuizen-Spanje.nl (EMD in EN: Holidayrentals-Spain.nl)Question:
What would be a preferable Meta Title for the EMD websites (homepage/subpages)? Keep in mind that the domains are EMD. The homepage will target the most important keywords and should not compete with subpages.Options for the homepage (translated from Dutch to English):
1. Holiday Rentals France | All holiday home rentals in France in a row!
2. Holiday Rentals France | Holidayrentals-France.nl powered by Holiday-Rentals.nl
3. Suggestions?Options for the subpages:
1. Holiday Rentals Normandy | Holidayrentals France
2. Holiday Rentals Normandy | Holidayrentals-France.nl
3. Suggestions?And concerning the keywords in the beginning; is it wise to use both plural and singular terms in the meta title? For Example:
Hotel New York. Best hotels in New York | Company Name -
Thanks Takeshi,
We will indeed test some different Meta Titles. We were only doubting if we should include our website name(url) in the Meta Title.
Gianluca Fiorelli, confirms that it is wise to do so here: http://moz.com/community/q/what-emd-meta-title-should-we-use-and-what-about-getting-links-to-the-same-c-block-ip
We will test some plural/singular terms in the Meta Title to see if this makes the different.
-
The usual format I follow is:
Homepage: Site Name, Additional Keywords
Subpages: Page Name | Site NameI usually try to avoid keyword stuffing in titles, but it can be effective for improving rankings. I would test several variations of your title and see which ones help drive the most traffic. It's a simple thing to change, so should be an easy test.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google really using unlinked brand and related mentions as a ranking factor?
Hi Moz community, Seems like Bing already confirmed that they are using link-less mentions for the ranking graph and some SEO experts believe if Google also employing the same in their Algo....Can anybody please confirm and share your thoughts on this? Thanks
Branding | | vtmoz0 -
Why is Google appending a different website's brand name to the end of SERP title?
I've recently been shown some SERP results where Google is appending a different website's brand name to the end of the SERP title. It's actually rewriting the brand's name to that of the other website. (This is obviously not ideal.) Why would this be? The other website doesn't even stock the same product, so there shouldn't be any confusion there. But even if it did, many websites stock the same products. Just confusing...
Branding | | Ria_1 -
Are you ever handicapping yourself in search by using a subfolder over a new domain/website?
Hello Moz Community! We are building a separate hospital related to a single service line that is currently part of our main website. Traditionally all our hospitals are folded into one website with the same brand. Problem: Our organization's leaders want to market the new hospital as "Brand Name X" nationally, and not use our locally strong brand name at all. Therefore is the smarter long-term decision to begin building content on a new website with the new "Brand name X" even though it will take longer and be harder, than building it on our big, established website with a 60+ DA site? What I fear is our current website's DA won't matter much if people nationally are using Brand X, which isn't part of our traditional brand name? And they won't be using the traditional brand name at all. Example Scenario: We create a new hospital just focused on heart-related issues. Do we move the bulk of information for this new hospital from http://www.nebraskamed.com/heart, to a new website that will better rank with the new brand X and for just heart-related keywords? Or is it still better to try and stick with the same domain in a subfolder?
Branding | | Patrick_at_Nebraska_Medicine0 -
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon0 -
Using PPC in informational searches
What is your take on using PPC to be the "first" result in an informational search when your goal is truly to deliver information, educate, and affect public opinion? I'm following a large bureaucratic non-governmental organization who has a mission to get accurate information to the public -- they have nothing to literally sell, not even donations -- they're a membership NGO, and this is part of their charity mission. They have sat at about 6th place in the organic rankings for years, while other non-profits and for-profit companies on the other side of the issue (that do have something to literally sell to the traffic they generate off this search) rank in the number 2 and 4 spot. Wikipedia ranks number 1. An About.com site generally ranks #3. On related long tail keywords the bureaucratic NGO often doesn't even rank at all in the organic searches -- it's all the opposing non-profits and for-profits dominating those long tail informational searches. Now I'm seeing the bureaucratic NGO is doing PPC to be the first result on the main search and a bunch of long tails. I am seeing some changes in their website, too, to make it less bureaucratic, more user-friendly, less technical and boring, and more visual and interesting. I'm not privy to what they're doing internally, and I'm not sure if they are doing link-building for climbing in the organic rankings. I'm a newbie to SEO - most of my understanding is based on Moz Beginner's Guide, Moz Link guide, discussions on here, and what I find from googling about SEO concepts. I gather from the google searches that I've done that you don't normally try to use PPC to buy first place in informational searches -- that with informational searches, you should be emphasizing quality link building. I'm also not sure how sustainable it would be to stay at the top position by buying the top position through PPC -- although its conceivable to me that this organization could do that indefinitely, because they're not trying to make a profit off these searches, and they're big and got the bucks. Any insights on PPC in purely informational campaigns?
Branding | | scienceisrad0 -
Can i use the same keyword or similar keyword on title tag of multiple page ?
Greetings support, I would like to know if i can use similar keywords into my index title tag and than the similar keyword into the title tag of another page from the same site. Example:The site selling ''Dubai Apartments'' ''Dubai Vacation Rentals'' ''Dubai Holiday Apartments'' and ''Dubai Accommodation'' and would like to rank the index page for ''Dubai City Apartments'' and ''Dubai Accommodation'' and the category page /apartments/ for ''Dubai Apartments'' Is this ok ? because I do not want to lose the rank for the index page because it's already higher for ''Dubai City Apartments'' and ''Dubai Apartments'' I also have use this title tag on the home page: Dubai City Apartments | Dubai Accommodation | sitename brand and than i have category page such: /apartments/ title Dubai Apartments | Dubai Apartment Rentals | brandname /vacation-rentals/ title Dubai Vacation Rentals | Holiday Rentals Dubai | brandname /holiday-apartments/ Dubai Holiday Apartments | Dubai Vacation Apartments | brandname P.S. My index page is already rank for keyword such: dubai apartments, dubai holiday apartments, dubai vacation rentals and dubai accommodation but i want to know rank the category page. Any suggestions would be appreciated. Best, Giuseppe
Branding | | WorldEscape0 -
Using Alt Text in stock photography good?
Hello, I got a client who told me that he bought his images from a stock photography website. I know it looks awful and all, but the client can't afford a photographer to get some decent pics. So, How positive it is to use Alt Text on images that aren't yours? The purpose of using alt text properly is to get traffic from an imaged based search right? So if the business shows up with some stock photography it looks kinda bad. Is it worth optimizing images in this case? Or just leave em without optimizing? Changing pics isn't an option. Thanks
Branding | | Eblan0 -
Using mlm and 'scammy' websites to identify brand/reputation management opportunities
I think this almost warrants a youmoz post, but I was wondering if anyone has used MLM or 'shady' industry companies to see where they place their reputation/brand links to dominate the first 2-3 pages of google for things like 'company name + scam' 'company name + reviews'. On a side note what is your opinion of a company that goes to great lengths to create a very strong push to control those keywords? Would you recommend your clients dominate the first 2-3 pages with 'honest review about company x' and 'the truth about company x' fakeditorials? Do you guys think people see right through them. Take any MLM..for instance legal shield scam (not my company, but an MLM that I am very wary of) as professionals what do you think of their reputation management build out......what do you think consumers would see when they read this? is there such a thing as going to far to refute false claims and building sponsored reviews? I'm personally against doing sponsored reviews and spamming with them, but maybe I am naive.
Branding | | ilyaelbert1