Best place for tutorial videos on e-commerce site
-
Just wondering where I should put my tutorial videos on my e-commerce site. I have two options
1. On the category pages - this makes sense as the videos are related to the products within the category
2. Create a help section of the website that would host all the help videos.
Which would be better for ranking and usability?
Thanks
-
It really depends on the kind of content you have and where that will best serve user intent.
Ultimately, the intent on product pages and the intent on help pages is nuanced and slightly different. Is a "tutorial" video going to satisfy the user who lands on a category page, likely looking to potentially make refine a selection and make a purchase? Although I haven't seen your videos, so it's hard to say for sure - I'd guess it's probably not ideal. In such an instance, the user probably wants to know more about the features and benefits of a product/category type, rather than "how to use X".
Ideally you should re-edit and reframe the videos you have (or make new videos) to match the specific pages - so having one variation for the category page that fits the user intent there and then one for the help page section which better matches that user intent. My gut is to say that your current videos will work better in the help section, but I say this without knowledge of the site or videos, so please take that recommendation with a pinch of salt.
I don't recommend following EGOL's suggestion in this thread, because I think it's a slightly old hat "SEO' mentality that puts the search engine factors above the user experience. Just because you won't get penalised for having the same video across multiple pages doesn't mean it's a great idea.
Remember that video is just a media type, like text and image. You (probably) wouldn't think about duplicating blocks of text across multiple pages and for the same reasons, I don't think it's particularly wise to treat video any differently. Make sure you're creating content FOR the pages, rather than creating the content and then trying to work out where it fits afterwards.
While it's possible that a video you create is relevant for multiple use-cases, in 99% of circumstances, said video would better serve each use case by at least being slightly re-edited for each page that it lives on. If you think that actually, the video is perfectly relevant for each page in question and doesn't need to be re-edited, then you should probably ask yourself whether you need two pages or whether you can consolidate the content into two pages. It's much better (from both a search engine and user perspective) to have one very strong, rich page targeted at a specific topic, rather than to have multiple thinner pages.
I hope that's useful!
Phil
-
If my videos were about a range of products then I would include them on a category page.
I might also write an article about that range of products and post the video on that page.
-
Thanks EGOL. What about category pages? The video tells you about the range rather than an individual product. Also would you post it on a few pages or is this duplication?
-
If I have a short video about "how to use Product X" then I place it.....
A) on the sales page for Product X
B) on an article page that tells more than you want to know about using Product X
C) i have a "help" page that links to all of my "how to use Product X" pages
My "how to use a product" pages often rank above my sales pages in the SERPs. That's OK with me because I have plenty of links and house ads on that page to drive the visitor to where he can purchase.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Robots.txt Question for E-Commerce Sites
Hi All, I have a couple of e-commerce clients and have a question about URLs. When you perform a search on website all URLs contain a question mark, for example: /filter.aspx?search=blackout I'm not sure that I want these indexed. Could I be causing any harm/danger if I add this to the robots.txt file? /*? Any suggestions welcome! Gavin
On-Page Optimization | | IcanAgency0 -
Stolen Content reposted on other sites. How does this affect ranking?
Visitors often copy and paste my content and post it elsewhere... on Facebook, on Tumblr, on forums and sometimes on competing websites... but they don't link to me. How does Google treat this duplicated content? What is the best way to handle it? File DCMA claims or ask them for a link?
On-Page Optimization | | brianflannery0 -
Redirecting pages (old site to new site)
I have a question- there is one location, one set of pages for both the old and new site on the same host environment so when I did the redirect it get into a loop trying to redirect from itself to itself Not sure how its gonna affect SEO. Will pages get hit for duplicate content?
On-Page Optimization | | Yanez0 -
Do https sites rank as well as http sites?
2 Questions: Question 1 - We currently have our entire site running on https (the http pages 301-redirect to the https versions). Assuming that the https pages load as quickly as the http versions, is it a problem that the entire site is https? The only official answer I've been able to find is this 2011 video where Matt Cutts basically says "I don't know" - http://www.youtube.com/watch?v=xeFo4ytOk8M Question 2 - Is there any problem with having half our site running on https only (with the http pages redirected), and the other half (our blog) running on http only (with all https blog pages redirected to the http versions)? Thanks in advance for any input! Justin
On-Page Optimization | | JustinClark0 -
Is a site map necessary or recommended?
We have a website that has been up for the past 4 years without a site map. Google is indexing it. Do we need a site map? Do you recommend we create one and submit it to goggle and bing? The site is www.logobids.com Thank you.
On-Page Optimization | | IsaacH0 -
What is the best way to optimise a site that wants to target one service in multiple locations?
Hello! I would like to get some opinions about the best way to optimise a site/pages/URL's for a client that offers one service in multiple locations. The client has done work in various areas of the UK and wants to be found for these locations. They don't have addresses in these locations. What would be the best way to set up the pages/URLs for each location? Is there any reason why I can't have, for example, a main Portfolio page which has content about the service and a link to each portfolio in the different locations, e.g. /portfolio/london, /portfolio/hampstead, portfolio/kensington. Any advice would be very much appreciated. Thanks Kerry
On-Page Optimization | | Kerry_Jones1 -
Site Maps / Robots.txt etc
Hi everyone I have setup a site map using a Wordpress pluggin: http://lockcity.co.uk/site-map/ Can you please tell me if this is sufficient for the search engines? I am trying to understand the difference between this and having a robots.txt - or do I need both? Many thanks, Abi
On-Page Optimization | | LockCity0 -
Keyword optimization of main keyword across site.
My site is optimized for keyword "payment gateway" but it seems for each keyword only one page should be optimized as per good SEO. So if I've a page about Paypal then how should I spread the keywords? Here the main will be Paypal and site keyword will be payment gateway. It means site should have more Paypal than payment gateway. But can payment gateway be in 3rd or 4th position in density? Similarly how should I create other pages? How search engines determine the site authority based on keyword? ( let us ignore the external backlinks, context of them and anchor texts).
On-Page Optimization | | rag_gupta0