New site started ranking, lost ground after 301...?
-
Hi everyone. So we decided to re-brand a website starting with a fresh domain and fresh website (new everything).
The first 4 weeks the site was performing really well and started bringing organic traffic for several targeted keywords (small amounts, but something).
Around 5 weeks later, we decided to perform a 301 Redirect from an older site we had that really hadn't changed since 2007. As soon as we performed the 301, we started loosing ground on the keywords that were starting to perform. I may help to mention that we were targeting different keywords on the new site, versus the keywords/industry that were targeted on the older site... because we were focusing on another but similar industry.
Now, 10 weeks later we are still not showing up for the keywords that we were starting to make headway on in the first four weeks of starting.... any ideas why? suggestions?
The 301's were performed properly. We verified them, and we check Google WMT for any additional ones that may still be out there, but try to fix them as soon as possible. We have grown the site from just a few pages to over 60+ pages in the last 2 months with unique and fresh content targetting those keywords...
Thank you in advance
-
Any other suggestions/help on this? In my last post, I explained a little more in depth what the specific issue was. Please advice, thank you in advance.
-
Thanks Federico for the reply... the Company is still the same, but instead of just offering capentry services, we started offering full home improvement services... so we redirected our old (capentry specific) website to our new (home improvement).
So in the 1st 4.5 weeks the new home improvement site started to perform well for home-improvement related keywords... but after the redirect (which brought a lot of branded & carpentry traffic) the home-improvment keywords started fading away... for the past 2 weeks they have been non-existent.
We haven't done anything devious or sneaky to the site. There are no penalties or anything like that.
Could it be that because we redirected the carpentry traffic, that it thinks "well maybe I should just rank for carpentry"?...
We don't want to undo the 301 because it is the companys website, and we even through the trouble of cleaning up old content and moved over everything accordingly. We ended up with over 140 manually created 301s
Any ideas/suggestions?
Thank you
-
Was the old site manually or algorithmically penalized? As making a 301 from a penalized site to a clean site will most likely forward the penalty to the new site.
If is wasn't, then my next question is why are you doing a 301 redirect from a Website that isn't in the same exact industry nor is the same Website? As that could lead to another penalty called backdoor pages, which is using other sites (not related or not entirely related) to gain more traffic on your site.
I'd suggest you undo the 301 and see what happens. It could take a couple weeks to see the results of the 301 removal.
Hope that helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Top-10 ranked site dropping in/out of Google index?
I work for a company that makes an important product in a category. The company has a website (www.company.org); the product is at www.company.org/product. We recently (early May) redesigned and rearchitected the product site for SEO purposes. The company site talks about the category a bit (imagine the Colgate site; it talks about "toothpaste" a bit). The blog (blog.company.org/product) also talks about the category quite a bit (and links to the company site of course). The product is a major product in the category, among the top 3. The site and blog have been around for 15+ years. The site has appx. a billion backlinks, most branded links to the product. It's in the top 50 highest ranked sites among all sites on the internet in the ahrefs rank index. Imagine you are searching for our product category, "category". If you search for "category" in Bing today, my company's site is the 3rd result, and it's the 1st result from a company that makes a product in this category. If you search for "category" in Google today, our site is not in the top 150 results. In fact, the site keeps dropping out of Google's index. (See attached for what that looks like in the search console.) What might cause a site to jump from "ranked in top 10" to "not ranked" in Google -- back and forth every couple of days? Penalties? Our recent (early May) site rearchitecture? We're not making giant, index-shifting changes every day. wE0Bn
Intermediate & Advanced SEO | | hoosteeno0 -
Huge organic drop following new site go live
Hi Guys, I am currently working on a site that's organic traffic suffered ( and is still suffering ) a huge drop in organic traffic. From a consistent 3-400 organic visits a day to almost zero. This happened as soon as the new site went live. I am now digging to find out why. 301s were put in place ( over 2, 500 over them ) and there are still over 1,100 outstanding after review search console this morning. Having looked at the redirect file that was put in place when the new site went live, it all look OK, apart from the redirects look like this... http://www.physiotherapystore.com/ to http://physiotherapystore.com/ Where the new URL is missing www. - I am concerned this is causing a large duplicate issue as both www. and non www. work fine. I am right to have concern or is this something not to worry about?
Intermediate & Advanced SEO | | HappyJackJr0 -
.Com version of my site is ranking better than .co.uk for my UK Website for branded search. 301 redirect mess
Dear Mozzers, I have an issue with my UK Website (short url is - http://goo.gl/dJ7IgD ) whereby when I type my company name in to google.co.uk search the .com version returns in Search as opposed to the .co.uk and from looking at open site explorer the page rank of the .com is higher than the .co.uk ?. Infact I cant even see the .co.uk homepage version but other pages from my site. The .com version is also 301'd to the .co.uk. From looking at Open Site Explorer, I have noticed that we have more links pointing to .com as opposed to .co.uk. Alot of these are from our own separate microsites which we closed down last year and I have noticed the IT company who closed them down for some reason 301'd them to the .com version of our site as opposed to the .co.uk but If I look in http://httpstatus.io/ (http status checker tool) to check one of these mircosites it shows - 301 - 302 - 200 status codes which to me looks wrong ?. I am wondering what it should read ... e.g should it just be a 301 to a 200 status code ?. My Website short url is - http://goo.gl/dJ7IgD and an example of some of 10 microsites we closed down last year which seems to be redirected to .com is http://goo.gl/BkcIjy and http://goo.gl/kogJ02 As these were redirected almost a year ago - it is okay if I now get them redirected to the .co.uk version of my site or what should I do ? They currently redirect to the home page but given that each of the microsites are based on an individual category of my main site , would it be better to 301 them to the relevant category on my site. My only concern is that , may cause to much internal linking and therefore I wont have enough links on my homepage ? How would you suggest I go about building up my .co.uk authority so it ranks betters than the .com- I am guessing this is obviously affecting my rankings and I am losing link juice with all this. Any advice greatly appreciated . thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Site migration - 301 or 404 for pages no longer needed?
Hi I am migrating from my old website to a new one on a different, server with a very different domain and url structure. I know it's is best to change as little as possible but I just wasn't able to do that. Many of my pages can be redirected to new urls with similar or the same content. My old site has around 400 pages. Many of these pages/urls are no longer required on the new site - should I 404 these pages or 301 them to the homepage? I have looked through a lot of info online to work this out but cant seem to find a definative answer. Thanks for this!! James
Intermediate & Advanced SEO | | Curran0 -
Web developer won't 301 redirect to my new website....what can I do?
I want to come away from our third party web developer and use a new website with different web developers, however the web developer wont 301 redirect the old url's to the new ones. Is he required to do this by law? Is there away of doing the 301 redirects without him? Any advice would be much appreciated. Many thanks,Tom
Intermediate & Advanced SEO | | CoGri0 -
Will using 301 redirects to reduce duplicate content on a massive scale within a domain hurt the site?
We have a site that is suffering a duplicate content problem. To help resolve this we intend to reduce the amount of landing pages within the site. There are a HUGE amount of pages. We have identified the potential to reduce the pages by half at first by combing the top level directories, as we believe they are semantically similar enough that they no longer warrant being seperated.
Intermediate & Advanced SEO | | Silkstream
For instance: Mobile Phones & Mobile Tablets (Its not mobile devices). We want to remove this directory path and 301 these pages to the others, then rewrite the content to include both phones and tablets on the same landing page. Question: Would a massive amount of 301's (over 100,000) cause any harm to the general health of the website? Would it affect the authority? We are also considering just severing them from the site, leaving them indexed but not crawlable from the site, to try and maintain a smooth transition. We dont want traffic to tank. Has anyone performed anything similar? Id be interested to hear all opinions. Thanks!0 -
Rank keeps decreasing - Is my site penalized
Hello, I have run into a bit of a predicament. All of my search terms keep dropping on a monthly basis, even though I am adding quality guest posts every month. Even if I get a handful of articles on semi-popular sites my ranking still drop. I am wondering, is my site penalized? My metrics also over exceed my rankings using both the Moz metrics and pagerank. I have a PR of 5 and domain rank of 50+ and I am still getting outranked on every term by people with lower metrics (PR 2 and DR of 30) In the past I have done mostly article syndication through sites like ezinearticles and isnare, but that was about 5 years ago. I have also done a couple of the "pay $50 for 100 directory submissions" once but that was also about 5 years ago. Has anyone experienced anything like this? Anyone have any advice? As you can probably tell I am getting really frustrated. P.S. - This is happening for all pages on my website, not just particular pages. Is is possible to get a site wide penalty, and if so, what can be done about it?
Intermediate & Advanced SEO | | Mjstout0 -
High Ranking Site with tons of junk on the server
Hey All, So to make a long story short, we own a site that has been passed through many hand and many strategies. We are in the financial field and rank high for many relevant search terms. My job is now to audit/optimize and purge out site of the garbage that has collected over the years (since 2002). During the audit I have found many issues, fized them, but I am not sure own how to proceed with the follwing issues. Any advice to solve the following would be greatly appreciated! 9932 orphan files - does just removing them affect my SEO.. I like a clean house, can I somehow use them to my benefit? Hundreds of 404s with many external "follow" links that we are no longer getting juice from 8 Sitelinks in webmaster tools, but only 4 show in our search I am straight n00b so sorry if this is 101 for anyone you but your input would be greatly appreciated!! Thanks!
Intermediate & Advanced SEO | | deuce1s0