Advice on how to handle Guest Blogging between multiple brands
-
How to you manage your guest blogging efforts between companies. I blog for 4 different companies, and just started….I am confused if I should blog as myself, or should each company have an "author" set up, and then guest blog under each author?
I want their website to get better rankings, and the brand to get more engagement. I am not concerned about myself and my authorship rating….but should I be? Would that be more beneficial to have all blogs tied to me, to help with engagement. Or am I shooting myself in the foot by not increasing my authorship. What's more important? Authorship or blogging about the relevant content from the author that makes the most sense? Just looking for tips from anyone that has to blog under different brands. How do you do it?!?! (also, looking into myguestblog plugin)
-
As I understand authorship, the goal of google launching it is to identify authors who are popular and authoritative.
The person who produces great content has the best opportunity to benefit from authorship, and his/her clients will benefit at the same time. At present, google might not be using it to rank pages in the SERPs, however, it is very likely that they will use it in the future.
A person who is producing utility content might receive very little benefit, or even dilute the value of his/her best content.
So, what I am doing is claiming authorship of the premium material that I produce (that being defined as a page of content that is one of the best on the web for its topic) and not claiming it on utility writing.
Part of authorship is claiming YOUR brand. If you produce great content then people who search frequently in the topic areas where you produce content will see your photo beside your content in the SERPs. That can build a tribe of people who like your work and might earn you higher CTR over time. This will benefit you on all future author-claimed work. It can also benefit your clients - which can make you a more valuable author - especially if authorship becomes an important factor in ranking webpages.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dr. location website and blog
I use Moz Local to sync my Endocrinology medical clinic website to search engines and directories and it has helped me a lot. However, I want to start a blog that deep dives into Endocrine based issues like diseases and conditions. The issue is I am not sure if I should just add the blog to my Endocrinology Medical Clinic website or Start the blog off on a completely new domain because one day I might want to sell my Endocrinology Medical Clinic but keep my Endocrine based blog. What do you suggest? Also do any of your services help submit blogs without a physical address to search engines and directories like Moz Local?
Content Development | | Viewpoint-Endocrinology0 -
Using different sections from all over your site to compile a blog post, bad idea or ok to do?
I have a large site that sells various products, I have been on a kick creating new content relating to the many aspects of upkeep with these products after purchase, I wanted to create a blog post combining all the info for the group of products, but will be reusing some of the FAQs and even tips, since I'm more or less relocating the info. Since this blog post is using many different sources on our site, using a rel=canonical isn't possible. Is there anything I should watch out for, Will rewording / phrasing here and there be enough or should I steer clear of this as a whole?
Content Development | | Deacyde0 -
Which blog is best
We use Bigcommerce, at the moment we use wordpress for our blogs, bigcommerce has its own blog. Is it better to use the Bigcommerce blog or Wordpress.
Content Development | | CostumeD0 -
My keywords have low search volume - is it still worth starting a blog?
I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!
Content Development | | Trevorneo1 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Blog Influencer's tool
Hi Mozzers, Can you help me with something please. I need a tool (preferably free or low cost) to find a list of influencers (blog or some types of publication) in a particular marketplace. Step 2 would be to see if we can then syndicate content but I need to find them first. Obviously there Google blog finder and general searches, I've used other tools in the past but a long time ago - what are people using now and what's the best? Thanks B
Content Development | | Bush_JSM0 -
Wordpress blog, transferring .com to .org
For many years now we've had a wordpress.com blog, and accumulated a lot of links from it as a result. We now have a wordpress.org blog and are keen to move all the old posts on to the new .org site. How can this be done without losing the links from the old .com blog? Thanks in advance.
Content Development | | copywritingbuzz0 -
Blog as sub folder or subdomain
Is it better to set up a blog using a sub folder on the website's domain or by using a subdomain: http://www.domain.com/blog/ http://blog.domain.com
Content Development | | yourspares0