In need of guidance on keyword targeting
-
Hello
I'm in need of some guidance as my head has gotten into a spin.
Here's the website - www.onsite-sm.co.uk
Here's the keywords - concrete repair, concrete repairs, concrete repair contractors
Here's the question - The homepage doesn't really rank for anything specific and the concrete repair page isn't really strong enough to rank for the above keywords. What should I do?Thanks for any help.
-
I agree with Jared's comments - the current keyword layout of the pages is an effective one. There's probably tweaks that can be made but overall I don't see major issues with having concrete repair as a subpage.
This homepage is ranking on page 1 for "concrete repair west yorkshire". That may or may not be the ideal keyword, but I would focus on link building - run your way through this entire list of opportunities and see how that affects performance.
-
To be honest Mr Fanucci, most of the keywords have been specifically chosen. I'm not necessarily saying they are the correct ones though. Concrete repairs brings up a mix between contractors and DIY concrete and cement options. This is why I feel it might be much better placed to optimise for concrete repair contractors/specialists.
The main reason competitors sites outrank this site is down to links. Not many of them really do social media, blogging, case studies, guest posts etc either..
-
Thanks for the response, Jared.
Your advice is similar to what has already been implemented, thankfully. The natural approach is set in place.
Unfortunately the site still does have quite low metrics, even after working on it for a while. It really seems a struggle to get inbound links to such a site.
-
Jared has added some good points. Have you looked at your competitors? Understanding how and why their sites outrank your site? Have you prioritized your entire list of potential keywords and search queries?
-
It looks like these guys do a lot more than just concrete repair. For that reason alone, I wouldnt try and fully optimize the home page for just concrete related keywords.
Since the site itself has very low metrics to begin with, you basically have a clean slate. Id optimize all of the services landing pages for their respective keywords (i.e. concrete repair, concrete repairs, concrete repair contractors for the concrete page, though I would not triplicate any one keyword) making sure they had good titles, good amount of unique copy and so on.
Its a natural approach to the taxonomy which always works well for Google placement. It wont get your to rank with on-page alone (except maybe some of the more obscure services) so some inbound links will probably be needed.
Good Luck!
-
If you re concerned about that then I would look at ranking the deeper page at something that is longer tail and lower competition. This should then allow your homepage to rank. Best thing is to test and measure the results.
-
Cheers Adam
I'm worried that both pages will be competing for the same phrases then. Reckon this will affect my chances of ranking?
-
You could start by optimising the homepage for those terms and track the rankings from there.
Focus on optimising the title tag to include those keywords, looking at the content of the homepage I would say that is fine for now.
From this see what movements in rankings you get. If you still get very little movement you will have to look into starting a campaign to attract some links to your site to further help movement. For this it may be worth contacting a professional to assist on how to go about this.
Let me know how you get on.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targeting Home page is better for local seo
Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin
On-Page Optimization | | moz12pro0 -
Chasing a particular keyword (and failing)
Hello, Its probably the most common and annoying questions, but I'm pulling my hair out a bit (not helped by not really knowing what I'm doing). I'm trying to optimise this http://www.architecturaldecor.co.uk/collections/antique-door-handles collection page for the main keyword 'antique door handles' secondary keyword 'antique door knobs'. Mid February I changed the URL, title and description and it started to move up the rankings, I then tidied up the descriptions, titles, ALT tags for all the products in that collection and it moved up to #13 quite quickly. However over the last 10 days it dropped down page 2 and today it's down to page 3. Whats more frustrating is 90% of those ranked in front of me don't actually sell antique door handles. When I tidied up the products in that collection I was increasing using the term 'antique door handles'. Any suggestions would be really, really welcome, have I overdone 'antique door handles' in the product descriptions. Thanks in advance, Paul.
On-Page Optimization | | archdecor0 -
Why does keyword fluctuate in Google - I.E rank 48 - 13 - not ranked
Hello, I would like some advice on Google ranking, my site sportingdesires had a few keywords rank and now their not ranked for those keywords. Am still in the process of on-page and am not too bothered about them ranking high, more of a curiosity I suppose. am not expecting them to reach any where near top due to tough competition. Am just starting from top of website down to individual products ( this will take about 10 years lol ) sorting out seo issues. then will concentrate on link building & content engagement maybe i over optimised the page take a look at AC Milan club shop for example Kindest Regards, ste
On-Page Optimization | | sportingdesires0 -
What is the best way to target two keywords with one website?
I have a client that needs to target two different citys for her service. I have her front page ranking first page for one of the cities, but I have tried all sorts of things and can't get her front page to rank first page in the second (and less competitive) city. I know the drill about making a second page and trying to rank that page but is there a better way?
On-Page Optimization | | jonnyholt0 -
Keywords per Page
Iv'e looked through the QA here and there are a lot of different conflicting opinions on what is a generally a good idea. For Example Florist Clearwater Clearwater Florist Florist in Clearwater Florist in Clearwater FL Clearwater FL Florist Clearwater Florida Florist Florist in Clearwater Florida Florist near Clearwater FL etc.... So for something like this example....should I have one page represent all of these keyword iterations or split them among different pages?
On-Page Optimization | | BenGMKT0 -
Keywords vs Tags In Wordpress
Whats the difference between Keywords vs Tags In Wordpress? Also sine meta keywords don't matter in a website do they matter on a blog?
On-Page Optimization | | splashmedia0 -
Location in keyword terms
I'm optimizing a website for a dentist and I'm looking for the best approach to incorporating the location into the keyword terms. For example if a dental practice in Boston has a page on Cosmetic Dentistry what would be the best approach for optimizing for "Boston Cosmetic Dentist", "Boston Teeth Whitening" and "Cosmetic Dentist in Boston"? How should I handle the repetition of the location name? Will I get the best results by using the full keyword terms several times on the page "example a" or will "example b" provide similar results? Title Tag: a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
On-Page Optimization | | OptioPublishing
b) Boston Cosmetic Dentist | Teeth Whitening H1
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth Whitening keywords to sprinkle through content
a) Boston Cosmetic Dentist, Boston Teeth Whitening, Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist, Teeth Whitening etc... It's important to rank for all 3 keywords but the pages would be flooded with the words Dentist and Boston if I use each phrase exactly. Any suggestions? Thanks in advance,
Jason0 -
Redirecting to a keyword-rich domain URL
It's best practice to choose a domain that has keyword in it. But if someone has just launched a website and the domain name does not have keyword, is it better to purchase a new domain name that has a keyword in the name and redirect existing domain to the new domain? Will that help SEO? (This just launched website does not have any traffic or links yet.)
On-Page Optimization | | Amjath0