Presenting Link Building Information to Clients
-
Hi,
I am hoping for some help concerning (from other SEO's Agencies, Consultants, etc.) what would you have found to be the best tool to present to your clients that you are doing the work the client paid for?
I have a number of clients to perform various SEO services for them and so I have chosen MOZ.com as my TPA to show a good visual presentation of what I have done and how the site is trending, since coming on board.
I have been using SEOMoz.com or MOZ.com for a while now and I have always found it a fantastic product. However, I did wish that I could generate reports for each client and it would be automatically emailed to the contact person I have been working with.
But, my big dilemma is what TPA should I use in conjunction with MOZ.com - RavenTools.com or BuzzStream.com - when it pertains to Link Building Management.
Once again, I have used both, but I have found RavenTools.com a tool with a lot more features and I can present information about what links I have generated to each client. Buzzstream.com is not as useful when it comes to this.
So, I have been presenting the clients that I have with information for MOZ.com (KPI's - Organic Search, Traffic and New Visitors etc as a measurement of my Link Building efforts) but they want to have more detailed information about each link that I have gotten for them.
Does anyone have a suggestion to best approach this problem? I hope I expressed my problem clearly enough for good feedback.
Thanks,
Brook Shipley
-
Hi Brook,
Thanks for the question.
As you've mentioned, there are various tools out there which can complement Moz Analytics, however the answer to your question (for me at least) is not so much about the platform you use and more about what information and message you're trying to deliver to the client.
The key part of your question is this bit:
"but they want to have more detailed information about each link that I have gotten for them."
It really depends what you mean by more detailed information. Do they want DA? PA? PageRank? Anchor text? Number of links on a page? Ultimately, the point is why do they want this information? All of this information can be useful but in all honesty, I'd be trying to steer clients away from focusing on granular details such as these and steer them more towards meaningful metrics, the main one probably being the amount of traffic that a particular link is sending and the engagement from that traffic.
In terms of presenting this, you can use something simple such as Google Analytics to gather the traffic data, Excel to export it into and put it into a table or chart etc. If you do want specific link metrics, I'm pretty sure that BuzzStream and Raven will gather these for you, from here you could export them into Excel.
I'd recommend these two links to give a bit more info about link building reporting:
http://www.slideshare.net/justinrbriggs/link-building-reporting-12257082
http://raventools.com/blog/how-your-reports-make-your-link-building-suck/
I hope that helps!
Paddy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If we put the disavow links in google, does MOZ crawl the same links?
I have put bad or spam links in disavow file, but still showing in MOZ backlinks. So, I want to know that Why is MOZ not removing the spam links from their system?
Moz Bar | | insidewebanalytics0 -
Links and images in custom css are not recognised by Moz Toolbar or Yoast plugin
Hi, I am building a website in Wordpress and when checking the pages through Moz toolbar or Yoast plugin, I notice that these don't recognise the internal links in custom CSS and the images neither. Here some code to clarify how it is built: [vc_row][vc_column width="1/2"][ultimate_heading main_heading="Veldrijden" alignment="left" main_heading_margin="margin-bottom:20px;"][/ultimate_heading][vc_single_image image="6497" img_size="full" onclick="custom_link" link="http://k488239.hosting.kinamo.be/activiteiten/veldrijden/"][vc_btn title="Meer info" color="mulled-wine" align="left" link="url:http%3A%2F%2Fk488239.hosting.kinamo.be%2Factiviteiten%2Fveldrijden%2F|||"][/vc_column] The links are embedded in images and in 'More info' buttons. Also the internal links in the main website navigation are not recognised, but the normal a href links are recognised. For the images it is a little different: the alt text from the images gets recognised by Moz, but Yoast says there are no images on the page. The only thing I can think of that there is no 'a href' in the links and for the images that it has something to do with the page builder. Can this effect my SEO results? Thanks.
Moz Bar | | Mat_C0 -
Moz Top Pages and Tool Bar Not Crawling Internal Pages and Links
Hello, We’re having two issues with our Moz tools and we’re not sure what’s causing them and whether they are related. The Moz Bar isn’t highlighting some of our internal links (including navigation links). The Top Pages Report in Open Site Explorer is only picking up the homepage and a couple error pages (none of the internal pages). The full Crawl Report is picking up everything though. Could a potential cause of both these issues be the Title attribute in some our links? – We use <a <="" span="">title="Example" href="link"></a> <a <="" span="">Or is this most likely from something else blocking the crawler from accessing our links/pages? Google Search Console does seem to be picking up the links in the navigation and everything is indexed/rendered correctly so we also didn’t know if this is something that could be issue. Any insight or help would be appreciated. Please let us know if there are any details we could provide that might help. Looking forward to hearing from all of you! Thank you in advance. Best,</a>
Moz Bar | | Ben-R0 -
Learn how to build links using Fresh Web Explorer: Get your Daily SEO Fix!
This is our second video tutorial for The Moz Daily SEO Fix--tips and tricks with Moz tools in two minutes or less. In today's fix, Michael shows you how to set up an alert in Fresh Web Explorer for anyone who mentions (or links to) your two biggest competitors but not to you. Monitor your inbox for these alerts, and you'll find link new building opportunities ripe for the picking. Watch The Moz Daily SEO Fix: How to Build Links Using Fresh Web Explorer to learn how. To view more videos like this, be sure to check out The Moz Daily SEO Fix playlist on YouTube.
Moz Bar | | kellyjcoop2 -
Can Moz use canconical links to prevent notices about duplicate content issues?
if so how do we enable this - we've an average size site with a few hundred products but they appear in multiple categories, canonical url points to it's primary category (but a new page exists for each section... so for /cat-a/abc there will be another page cat-b/abc and again but the canonical points to cat-a always for that product) basically I see this kind of duplication error / notice as a false positive... help me
Moz Bar | | SEOAndy0 -
Internal followed links 1
I am trying to make sense why on my site homepage, the internal followed links equals to 1. While I actually have more than 1 links on that site. I don't have any javascript rendered on that page. My site is www.shopious.com Here's a screenshot: XucNSBk.png
Moz Bar | | herlamba0 -
Why do my top linking domains according to Webmaster tools, not even appear in my OSE report?
I know the Google index is obviously a lot larger than the MOZ index...but.... I have 8,000 links from blogspot.com according to Webmaster tools, and just one link according to OSE I have 600 links from an online dictionary according to Webmaster tools, not one is mentioned in my OSE report. I'd go so far as to say most of my top 10 linking domains according to Webmaster Tools, don't even have a single mention in my OSE report. We've been hit hard by Penguin 2.0 and I want to look at our link profile.....it seems OSE may be great for looking at my competitors link profiles, but for my own site it seems to be, well, not very accurate at all! So from a trying to do undo the damage caused by Penguin 2.0 point of view, should I just use webmaster tools and forget about OSE? Thanks!
Moz Bar | | MarbellaSurferDude0 -
Open site explorer linking root domains
My company has been trying to increase the number of linking root domains for a specific page on our website using our PR company and press releases that are sent out and linked back to this page. This is working nicely, but the number of linking root domains is still not increasing under the "linking root domains" tab. I am noticing the correct links to this domain under "fresh web mentions" though. I know this tool can take a bit to update, but it has been quite some time and I still only see the one link.
Moz Bar | | isret_efront0