How to Push Free Offer for Links, Likes and Shares.
-
I have been working with a UK based printing company for a while now.
We have had some good success, ranking well for most of our target phrases.
One thing we do is to offer select Graphic Designers and Illustrators free business cards.
Last year we approached a load of Designers and Illustrators (sourced via followerwonk) and printed cards for them, but we have run out of suitable candidates.
One particular problem is that if the designers don’t need cards at that moment in time, the offer is forgotten about.
Any Ideas how we can give the offer a lift?
Let me know your thoughts.
Justin
-
Here are a few ideas:
-
Create a nice landing page and drive traffic to it from native ad platforms on Facebook, Twitter, Linked-In....
-
Partner with "groups" on Facebook, Linked-In and G+ to offer their members free business cards
-
Write guest by-line articles for small business sites about how to go off on your own and start a design business on a budget, and include references to your landing page for free business cards
All of this assumes that the landing page has some sort of pre-qualifying questions since you mentioned "select" graphic designers and illustrators.
I think partnering with design groups to offer their members free cards would be a good way to go. You can find groups of designers on just about very major social media / networking platform on the web. You can even try local groups from Meetup.com and elsewhere. You could partner with a design conference, or a graduate school... You could buy placement in a design-related newsletter, etc...
-
-
You can take the help of Facebook ads
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rip benefits of Facebook Group likes and shares?
Hi guys. So, here is the question/task I'm battling for several days: As you know, you can't share as a company page in facebook groups. However, you can on other pages. If I share on other page, and people like my post, I can invite those people to like my page, no problem there. However, if I want to share a post in FB group, I can only share as myself, and whenever people like that post, they like a post of me as a person, therefore I can't invite them to like my page, unless I add them as a friend (which is not the best scenario really). The same question goes towards when someone shares a post. So, what is the best way to get some benefits from people I can't invite to like a page directly? Thanks!
Social Media | | DmitriiK0 -
Facebook: reaching audience who have liked / shared my content
Hi, I am new to social, so the question might be a bit beginner. If I put a like / share / recommend button on my site, or maybe a comment box, how can I reach audiences at a later time, who have interacted with my plugins (liked/shared/commented)? Paid ads would be one solution, but for now I am interested in organic (free) targeting. So if people who share my content do not become fans at the same time, how can I engage them in new updates about my page? Thanks for thoughts.
Social Media | | Valdo22220 -
Which wordpress pluggin would you advice for related posts and for social share
Which wordpress pluggin for my website would you advice for related posts and for social share that won't slow to much page speed? I had shareolic but with de new wordpress update MySql database went slow although page speed was not affected it produces a biggest consumption of the database making editing post very slow so i desativated and now i am looking for similar o all one one pluggins that uses related posts and related pages. And a social share pluggin also. Any advice? Wich one do you use on your website?
Social Media | | maestrosonrisas0 -
Tool like Followerwonk for Facebook?
Hi For Twitter using Followerwonk you can gauge the influence on what a person/brand is using a tool like Follwerwonk helping you find the most influential twitter users based on a number of metrics. But is there a similar tool for Facebook which shows which brands/companies Facebook sites have the most influence. Or is the best way to gauge this is just on their number of likes? which is not really accurate
Social Media | | ocelot0 -
Do facebook likes have a direct impact on SERPS?
If a post on my site receives a lot of facebook 'likes' does that have a direct impact on the rankings for that post? I notice SEO Moz track them so I guess they must be pretty significant. Also if someone visits my facebook page and 'likes' for example a link to an article on my site does that have an impact on SERPS? I can see that 'liking' something is a vote of confidence or a trust signal that google could use but I would imagine that if someone actually shares my content on their facebook page that would be much more valuable than a 'like'? If facebook is important to SEO then is it worth setting up facebook ads to get my facebook page in front of an audience so that I can build 'likes'?
Social Media | | SamCUK0 -
Facebook Page likes vs Webpage facebook likes - Social Media Query
I have a website and a facebook page. I have the Facebook Social Plugin on my website which shows my facebook page likes - This is currently at approx 140 likes. Is there a difference between facebook page likes and webpage likes? For SEO purposes, should I be concentrating less on the Facebook page and more on building facebook likes for the website? Are there any guides on this? What gets people to like a website as opposed to a web-page?
Social Media | | MangoMM0 -
Infographic/Link Bait idea. Unrelated to my site though, suggestions?
Question, been thinking of some link bait infographic ideas for my site www.jobshadow.com I've got a couple in the careers/job niche but the one I think would be best is completely unrelated. I study free market economics a lot and want to debunk the whole 'deflation' debate that is on the news these days. The overall gist would be to do so with a history of Apple products showing why falling prices aren't anything to be afraid of. Given that it's econ/techie related(even non econ people would find this graphic neat I think) and not specific to the 'career hunting' and job searching my site is I'm curious what people suggest. Give it a shot and release on our blog anyway? Or trade it to someone else in a more relative niche(assuming the graphic gets built, I know ideas are relatively cheap:).
Social Media | | astahl110 -
Focus Facebook Likes and +1 to URL or Page?
We are considering adding the +1 and facebook like widget to the footer of all our pages, but we can't decide whether to point them to our URL or to our respective Google Plus / Facebook Page. Ideally, we would prefer poiting them to our pages instead of our site URL, but I'm not so sure if we would get as much SEO advantage that way. I was looking for feedback towards the SEO advantages / disadvantages of this at what strategy you guys use. For example: Having +1 our URL would be shown to their friends at the organic results. Having +1 our page would grow our profile, allowing us to communicate with them and would also enable people search +Duplika at Google (like it happens with big brands). What do you suggest?
Social Media | | Juanzo0