SEO ROI for brick-and-mortar small business?
-
So I've just been contracted to do some on-page and local SEO for a number of websites, and aside from analytics, I don't know how to prove the ROI. Any thoughts on that? For example, how do I prove a restaurant is getting more customers because I optimized their website and established and enhanced local listings (or if that's even the case)? How would I measure that success, especially if there are other variables (maybe they're also kicking off some off-line marketing in tandem ... )
-
Wonderful - thank you.
-
Local Search ROI = ((Lead Value X Campaign Value) – Cost of Campaign) / Cost of Campaign
http://streetfightmag.com/2013/09/18/calculating-the-roi-of-local-search-campaigns/
Hope this helps,
Tom
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seasonal Setting Options for Google My Business
Hi there, Not sure if anyone will have any insight but I have a seasonal business that I am closed for from September to March. I don't want to mark my business as "permanently closed" through Google My Business as I don't want my customers to think I've gone out of business. I've seen a few times through forums that you can change your business to temporarily closed, but I can't find the specifics on how to do this. Any insight, suggestion or resources would be great! Thanks!
Local Listings | | MainstreamMktg1 -
Google my business: How "Listing on Maps" are calculated? They are too high for us!
Hi Moz community, Our business listing on Google show some unbelievable statistics. According to their insights, we have 21K "Listing on Maps" and 1K "Listing on Search". This is impossible. Have you ever faced this? How these are calculated? There is no way that our business will be searched 20 times more on maps than usual search. Please clarify. Thanks
Local Listings | | vtmoz1 -
GMB best practice for chiropractic office (individual vs. business pages)
For a chiropractic or other doctor's office with multiple doctors, should each have their own personal Google My Business page page AND a business page for the practice? If they just have a business page now, is it worth creating a page for each of the individual doctors? And what if some of them have different focuses (like a acupuncturist and chiropractor), does that mean you should make individual doctor pages when you otherwise wouldn't bother? And IF we should create pages for the individual doctors, should they all have the same address and website since they work in the same practice. Curious if there is a best practice for this... has anyone seen positive or negative results with or without the individual doctor pages? Thanks!
Local Listings | | Mike-i0 -
Hotel SEO / Rank Conundrum
Hello Mozzers, I am having an issue with a particular client and wanted to throw it out to the forum for feedback. We work with many resorts and hotels. One, in particular, is a large condo-hotel property with several individual buildings. Each building has a unique name. While the property management company owns and operates most of the units within each building, there are units that are individually owned. The property management company runs the branded resort website, all local pages & listings, etc. One savvy unit owner, however, has built a website that is branded with the individual building name for one of the buildings. He has also taken ownership of the building Google Plus page, Facebook page, etc. He only owns a handful of units in the building. We have retroactively tried creating a new site but are struggling to gain traction from a ranking perspective. We did temporarily change the website address that was listed for the Google local listing, via the "edit" button, and were actually starting to increase rank (presumably somewhat related to the increase in website traffic), but it was quickly fixed to the other website. The management company has reached out to the owner but he continues to refuse to give up any rights to the Google local page, etc. We have also created a new (technically duplicate) page just to see if we can knock the other one off, though we are having issues getting the verification post card from Google. Any advice on how we can gain access to this Google local page? Or any other tips on how to get a relatively small, new site to overtake an existing site? I know URLs / examples are helpful in these situations but we'd prefer to keep the client names anon.
Local Listings | | mbochic0 -
Update business name across 150+ locations
We have 150+ locations. The current names in GMB vary based on the branch. They may include a branch number or city location in the title or some variation of the company name. We'd like to update these to reflect our company wide branding and drop the branch #/location. Any ideas on the impact of this change?
Local Listings | | Jason.Capshaw0 -
If I have 2 brick and mortar stores in the same city, do I need to pay BOTW twice?
I am building citations for 2 brick and mortar stores for the same company that are in the same city. Since they are in the same city, I have not create individual landing pages. Just one locations page with both store addresses. We already purchased BOTW for the first location.
Local Listings | | PrivateUser0 -
Creating a new Google local business page vs. adding additional locations to an existing Google business page?
We are a service company that both travels to customer locations and serves customers at our business location. The split is about 80/20 (travel vs. serve customers on location). We just opened up a new office in a city about 1 hour away from our main location. The question is, should we create a new business page and account on Google local or should we add the new location to our existing google local account? The new location has a separate website, phone number, email etc. My inclination is to create a new local business account/page on Google. Has anyone experimented with both solutions and tested which option creates more powerful local signals for ranking?
Local Listings | | Vspeed0 -
Transferring SEO services from one agency to another - troubles, concerns, etc.?
Hey Moz Community, I have a friend I'm asking for who has an agency and will be taking over SEO from another agency. One thing that worries me is that the agency has confirmed dozens of locations in Google Places (about 60-100) for this business. How would you transfer Google Places ownership (assuming they cooperate)? Could the previous agency delete these listings? If so, how would that affect Local SEO? For example, the location and phone number is already on the website. Isn't that good enough for all of these locations (about 100)? I hope this is clear; please let me know if not. I would be interested in hearing any other feedback about moving agencies. Thanks, Cole
Local Listings | | ColeLusby0