Competitive metrics
-
Hello everyone. Looking at the competitive metrics section and I realize, I know nothing about this. Is there a tutorial to explain these? I noticed that my Domain Authority has dropped in the past week. Curious of why and exactly what this means?
-
Learn section at Moz.com might help you understand much about metrics that are available in the report as far as DA is concern; it is the total authority of the website. For more information on DA, you can read here: http://moz.com/learn/seo/domain-authority
The DA of the website if goes down them may be yours number of total links are low or this can be the result of the Moz index update.
Hope this helps!
-
You can read about DA here: http://moz.com/learn/seo/domain-authority
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difficult to pinpoint competitive differences
Hi moz, Im currently working with a client that has a number of affiliates that work under similar URLs but operate independently. For example I work with client.com and we are concerned about SEO and ranking competition from affilate1.client.com, affiliate2.client.com etc. As it stands right now, the domain client.com has a higher DA, the homepage has a higher PA, and the equity passing links, both internal and external are much higher as well as number of linking domains, yet for whatever reason for many of the keywords we attempt to optimize for, the smaller affiliates often rank higher. The only things ive been able to pinpoint is that affiliate1.client.com has a spam score of 2 (rather than 4, for client.com) and the homepage has more total links. External anchor text is pretty branded across the web so i can't imagine it playing into keyword associations. Lastly the sites are constructed and appear very similar so basic on page keyword best practices have been taken care of. We worry that because affiliate.client.com has been at the SEO game longer, in addition to Google only linking two sites from a domain per search, we will never be able to rank for the keywords we want to rank for. How else can I go about a competitive analysis if I've taken into account everything said above? Any help will be very appreciated.
Competitive Research | | Resolute0 -
Competitive Keywords on Adwords
We are in a very competitive industry for adwords and would like to know what is the best way to find low searched keywords with a low cpc - it is the low cpc we are really after. Thanks
Competitive Research | | webguru20140 -
Historical domain analysis & competitive link analysis
Hi. I have a problem with the analysis of my campaign and specialy with the historical domain and the competitive link. I don't see any upgrade since july. Thank you for your help. A.Reille
Competitive Research | | Alex750 -
Competitive Link building
Hi Folks According to Site Explorer this link ... www.quotationspage.com/forum/viewtopic.php?f=4&t=12032&p=98500 .... has a page Authority of 42 and a domain Authority of 87. Looking at this it seems to be 3 links embedded in a forum comment. What I would love to understand is... how valuable is this link? (Especially with Panda and Penguin?) ... How do i decide if I should also peruse a similar link for my site? Thank you in advance
Competitive Research | | PHD0 -
Keyword - Competition between competitors
So, I'm about 2-3 weeks into my subscription and see a renewal coming. I love the information I'm getting - but I really want to maximize my capabilities with these tools. Any article/blogs or forum post suggestions that I should read would be awesome, right now I'm still in that phase where i see lots of cool things - but have no idea to fully use them to really give me that even bigger boost. My First Question is - There are some keywords, that I climb and sometimes slip. But overall a competitor and i flip flop between 15-22 range for it. What would be a good way for me to really add that extra push to throw me down into the top ten and leave them in the dust?.. Also on the Keyword topic - There are a lot of keywords they probably rank for that I don't, what is the best way to go about identifying keywords they may targeting/have a good presence in that I'm not aware of. I do have a site that is on multiple newspapers, and .gov sites. Among other things... This has already proven to be very good for me. But I'm 99% sure I have a few/lot of leaks, that if they were plugged - We would see a lot of good things come from those results.
Competitive Research | | choiceenergy0 -
How do I find my client's real competition?
A recently acquired client keeps insisting that his major competitors are online fashion magazines, fashion news sites and insider bloggers but the site he owns is basically a fashion encyclopedia. It contains facts and catalogues and even a dictionary of fashion concepts. According to me, these latter are his benchmarks and not his competition His major competitors, according to me. are people competing on the first SERP pages for terms like "fashion history", "fashion icons", "fashion biographies", etc. Am I right? How do I convince him that these are his real competition. This is really going to determine the direction of my keyword research.
Competitive Research | | amit20760 -
Discrepancy in Competitive Link Analysis?
I currently have a campaign set-up that monitors a few competitors compared to our site. When I look at the Root Domain Metrics I see that Company A has 2,053 total external links, and Company B has 1,632 total external links. I wanted to view these links in more detail so I ran Advanced Inbound Links reports. The reports returned 432 results for Company A and 693 results for Company B. Shouldn't these numbers match up with each other, or am I missing something? Also, I noticed that in the Inbound Links analysis for my competitors there are a number of results listed that are not actually inbound links, but are internal links from there own site. Is there a reason these are appearing? I am having problems because I am trying to use this campaign to show the improvements in our site vs our competitors. However, OSE shows dramatically fewer total external links for our site (about 260 vs 3200 in Webmaster Tools) and I cannot tell if the competitor data is accurate? Thanks
Competitive Research | | zazo0 -
What metrics are you using to build profiles of competitors Google Places pages?
Hi, I am attempting to put together a set of procedures to undertake when optimizing Google Places pages. Does anyone have a good list of metrics and methods for determining them in order to build profiles of competitors' Places pages? Thanks
Competitive Research | | networkelites0