Why do I have such drastic differences in my ratings?
-
I work for an e-commerce site that has quite a few categories. Some of these categories rank really well and other don't rank at all. What causes such a drastic difference?
I understand that there are a lot of factors in ranking, so I am not asking why am I ranked #1 in some keywords and #2 in others. What I am trying to figure out is why I rank #1 in some keywords and don't rank in the first ten pages in another. The pages and optimization are the same. Why wouldn't it rank at all?
-
I just went through the top 150 keywords that brought people to our site to before we switched to our new structure to see if I could find a pattern and it is all random. My first thought was that something was moved farther down the subcategory list but there was no correlation.
Many of these pages have almost none or no links. We have links coming to the site but not every category page. We have some category pages with zero external links rank #1 for our keyword.
The text is unique. They are category pages so there will be some similarities, but the content and items listed are different.
-
No patterns? e.g. ones that rank worse are linked lower/later in the category list
Internal structure i meant like are some categories interlinked better (from blog posts, featured sections, etc)
Is the text unique on all categories?
-
The keywords are low competition.
The external backlinks are the same.
The internal structure is the same. site/category/subcategory
The pages are all done in .net and pulled from the database. There are a few sentences but it is mostly a list of products like http://www.ebay.com/bhp/used-bakery-equipment
This isn't just one category or I would say it is out of the ordinary. We have about 300 total categories. about 200 rank great, and 100 don't.
-
- keyword difficulty
- external backlinks to specific categories/products
- internal link structure to specific categories/structures
- content (product descriptions, category descriptions) on the related categories
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are good tests to propose different SEO agencies when you're trying to vet them?
We are trying to narrow down our SEO agency list and I was told to propose 5 different tests. I'm not sure where to start. I also want these tests to help me understand what these companies can do for mine.
On-Page Optimization | | NBJ_SM0 -
301 redirects. If new website is a different business does it still send link authority?
Hi Guys. I'm a music producer and studio owner. I want to start a new business for online music mixing. Instead of starting from scratch I want to use a 301 redirect from my previous site that has built up a little authority over the years. However, the old site is purely for my music studio, there is no mention of online mixing services. Will Google consider this 'odd'? Pass less link juice? Or perhaps pass no authority at all if Google 'decides' the 2 business are unrelated? Cheers in advance guys. Isaac.
On-Page Optimization | | isaac6630 -
Same UI, different domain
Hello there. I would like to ask for your opinions. I have DomainA.com/blog and want to move /blog to its own domain. As of now, the blog section has the exact same UI as the rest of the site, its just a section on our site. Will it have any negative impact with respect to SEO if DomainA.com and DomainB.com have the exact same UI and are interlinking each other? Thanks in advanced.
On-Page Optimization | | mike_sif0 -
SeoMoz On-Page Rating
Hello everyone! I am just checking the on-page optimization for the website I look after and I am getting some ratings related to the keywords I target for those pages. How should I consider the numeric score I get? (10 on average) Also what is a good score for those pages? Cheers Oscar
On-Page Optimization | | PremioOscar1 -
If I enbed the same video from my YouTube account on two different websites, will I get a duplicate content penalty?
I have a YouTube video I want to show my B2B and B2C customers. But I have a different websites for each. If I embed the video will I get duplicate content strike against me?
On-Page Optimization | | RoxBrock0 -
How to do SEO for different countries- .au, .uk, .in
Hi I have a website which we targetted in australia and ranked it on top. Now we are launching another version of website in UK so we uploaded same site with same content in same language to .uk domain. 1- Will google consider it as a duplicate content as sites are same only domain is different 2- How to do onpage for such site? Thanks
On-Page Optimization | | expertvillagemedia0 -
Why would my E-commerce conversion rate have dropped by half?
I run a website selling used books. Our e-commerce conversion rate is on average around 1.40%. Over the last four days this has dropped to just 0.25%! Any ideas why? We haven't made any changes, apart from uploading a new pricing strategy - obviously you'd look at this first but the price of our whole inventory has gone DOWN by £5000 and our average product price has decreased from £3.43 to £3.09! Everything else has stayed almost exactly the same, hits have decreased slightly, so has referral traffic.
On-Page Optimization | | Benj250 -
301 redirect OK for a newer version of a page that is a different url?
I have about 500 products with multiple urls for the same product, but different versions. I sell wine and have a different page for each vintage. I've decided that is not the best way to go, and want to point the older vintage pages to the latest version page, and make that the only page for the product as time goes on. Do I have to put a link in the text from each older page to the newer, or can I use a 301 to redirect them to the new page? I don't want google to think I'm pulling something funny.
On-Page Optimization | | JeanYates0