How well do G.A. utm Campaigns play together?
-
Hello!
Here's my situation. In the coming days I will have two sources of Google Analytics utm Campaigns running:
- Source 1 is paid online advertising.
- Source 2 will be banner ads on our own website that encourage people to request an appointment with the dentist whose profile page they're viewing. (With close to 100 doctors, that's a LOT of Campaigns URLs, but I fell it will be worth it to know where appointment requests are coming from.)
So, the question... Let's say a site visitor arrives to our site via one of our paid ad's utm Campaigns URL. What happens if that visitor navigates to one of our dentist's profile page then clicks the banner ad that also contains a utm URL. Which Campaign gets the credit for the goal conversion? The most recent (the banner)? The original source (the paid ad)? Both?
Thanks in advance for any insight!
Erik
-
Thank you, everyone, for your response. Looks like I need to dig into Event Tracking!
Erik
-
I agree with Federico on this, always try to prevent using the UTM tags on your own site. It's the start of making your Analytics account unbearable after a while. The best alternative for this is to mark your banners with Event Tracking, by doing this you're able to segment them and use all the advantages of UTM tags without all the negative sides like messing up the conversion attribution.
-
I wouldn't use a utm_campaign within banners in my own site. Even with paid advertising, sometimes you don't need to use those variables as GA is intelligent enough to recognize the source as paid/organic.
Let's say you advertise on Twitter, AdWords and Bing. GA automatically recognizes AdWords traffic, no need of utm_campaign there; on the other hand you do need to set those variables to differentiate from paid/organic from twitter and bing.
Once you have a Goal created in GA, you can check the Goal Flow and see from where are they coming. You can even set steps inside GA and track the pages that the users browse before converting.
Also, if you send ecommerce data to GA, you will be able to track the sources that produce better income, etc., by using the ecommerce (as you book doctor appointments, you can look at the appointment requested as a "sale") and then take advantage of the all the ecommerce data.
-
Hi Erik,
I think the best solution for this is to create landing pages (incl. forms) whereby all traffic is directed to complete the lead (conversion). With this you just need to setup a landing page where the client can choose the doctor and fill in their personal details. The conversion comes after the details have been submitted (so the goal for this should be setup on GA). By doing this you can see your source and path of conversion on GA.
Also you will need to structure this right. For example:
-
Traffic coming from paid should go directly to the landing page thats content is relevant to the source. Example: An ad about free withdrawals from a specific bank (this content / copy targets a specific banking audience). The landing page content describes how and why these saving are possible (in bullet form / short sentences).
-
The banners on your own site will be easy to track because the url embedded inside them link through to the landing page (Source and Path will be shown in GA)
Regards,
Rickus
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics / Facebook UTM
Hello, I have a quick question. I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc. Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc? Kind Regards, James
Reporting & Analytics | | SO_UK0 -
Google Analytics Campaign Tracking overriding each other
Howdy, fellow mozzers. So, here is the situation: Let's say someone comes to the website through Organic Google Search, and first thing they see is the banner on the website, on a click of which it takes you to a promotional landing page. I have this banner being tracked with GA campaigns. Now, here are my questions: If that user makes a purchase, which source / medium it will be assigned to? Organic/google or website/banner? (as far as i understand it assigns it to website/banner) If that's the case, is there way to find out afterwords where the website/banner sessions came initially from? If there is no such way, how shall i setup the tracking to be able to see wherre the initial visit to the website came from, yet also track how many people clicked on the banner and made a purchase? Thanks 🙂
Reporting & Analytics | | DmitriiK0 -
UTM source errors in google search console
Dear Friends, I need help with UTM source and UTM medium errors. There are 300 such errors on my site which is affecting the site i think, The URL appended at the end is utm_source=rss&utm_medium=rss&utm_campaign= How do i resolve this? Please help me with it.Thanks ccEpFDn.png ccEpFDn.png
Reporting & Analytics | | marketing910 -
Page Name Tracking - Without UTM links
Hello, Our current site is fully html with no cms. We're moving to a newer version today with a typo 3 cms. My one worry is as follows; On some pages an internal link opens a jquery lightbox, inside the lightbox will be a video or download link. I cannot simply add a standard event url like I wanted to (utm_ link) as the pages are linked via the cms pointing to different pages, not the url's. We really need the following appearing in Analytics, whether its an event or landing page; The click of the light-box link The click of the video OR download link inside the lightbox. I would really, really appreciate any help on this as the new website is going live today, regardless whether this has been resolved. Thank you very much in advance of any replies. twY8s8B.jpg
Reporting & Analytics | | Whittie0 -
Newsletter Campaign Need HELP to Create a Custom Report in Google Analytics
I have this newsletter send using Mailchimp. This campaign is link to G.A. How can I create custom report for me online store about this campaign? For example: I have 2 Goals Completion Location setup in G.A. they are: /checkout.php and /finishorder.php Is there a way to find out how many visitors from my campaign reach the /finishorder.php vs. /checkout.php Reason, about 50% are reaching /finishorder.php Maybe I need to creat a "How to redeem you coupon code" video to included in the newsletter to HELP customers complet there order process. Thank you, BigBlaze
Reporting & Analytics | | BigBlaze2050 -
Is it possible to attached separate analytic codes for each campaign?
I am having difficulty in using different GA codes for each individual campaign- this must be possible. Can someone please advice. Thanks
Reporting & Analytics | | ChrisDingley0 -
Do links tagged with Analytics UTM parameters has the same significance as once without any parameters?
If we add UTM parameters to inbound links, for tracking specific referral behavior, will those link have the same SEO significance as links without parameters?
Reporting & Analytics | | Usearch0 -
How do I find out how well a page converts in Analytics
Hello All, I am looking to find out how well a page converts in Analytics. A simple request you would thing, but no! First off let me list what I don't want to know: I don't want to know the conversion rate of a product I don't want to know the conversion rate based on the landing page What I want to know is how many people click to add the product to their basket on a particular page (which I understand is not strictly the conversion rate, but whatever). So the ways I have tried unsuccessfully are: The Analytics overlay (the in page Analytics thing) - this doesn't work because the "Add to Basket" button is not a link, it is an input. The Navigation Summary - this doesn't work because most of the time the /shopping_cart.php URL doesn't come up in the short list, and if you search for the URL in the search box beneath the percentages get all skewed. The most obvious solution would be Event tracking but I can't get that implemented in the short term. So does anyone have the answer to this most curious of conundrums? Thanking you in advance, Rich
Reporting & Analytics | | tonyatfat0