Why have my impressions dropped?
-
Hello,
I have various different accounts for a range of websites on Google analytic's and on a few of my accounts the impressions seem to have dramatically dropped from January 2014.
Does anyone know what could of caused the drops, could to do with an algorithm?
I am racking my brains trying to figure out why the drop so suddenly.
All help would be greatly received.
thank you!
Beth
-
Hi Beth,
To echo Andrew, I would be keen to know if your rankings and traffic have also dropped in similar places, rather than just "impressions", which I am assuming you are taking from Webmaster Tools? Impressions being the number of times a site appears, rather than how many clicks it receives. The impressions data from Webmaster Tools is often not regarded as particularly reliable, whilst Google Analytics data is much more reliable and trustworthy.
Are you running ranking reports through Moz Analytics? I'd be keen to know if the drop tied in with any ranking difficulties.
Cheers,
Jane
-
Hey Martyn —
A few questions:
- Do you know how have your rankings changed?
- How have your competitors' rankings changed?
- Which of your top keywords lost a lot of impressions?
- Both might help you isolate the issue.
I would check how your rankings have changed, and check that your backlink profile hasn't accumulated anything fishy.
— Andrew
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden Drop in Index Status on GSC
Hi all, We've seen a sudden drop in index status on GSC from 19,000 to 12,000. Rankings, referring domains, organic traffic etc. have not changed. However, we have implemented a huge number of redirects and done a site migration from http to https in the past year. Could this have an effect? Thanks!
Reporting & Analytics | | SMVSEO0 -
Adwords start Organic traffic SIGNIFICANTLY drops
I hope someone can give me some insight here, or at least point me in the right direction. As of September 1 we are running Adwords. We are seeing an alarming drop in our organic traffic since then. It's almost like Adwords is cannibalizing organic. August/September Paid 116/847 Organic 648/178 We've looked at why the Organic could have dropped (penalties, site function issues, etc.) and have found nothing unusual. Can someone give me a reason why this might be happening, Why such a dramatic decrease just as adwords is started. Thanks!
Reporting & Analytics | | Britewave0 -
Organic Traffic Drop and Rank Increase After Video Thumbnail added
So my company has created a large amount of videos and I took a couple of them and created a test video sitemap to see what effect adding a video thumbnail/rich snippet to the SERPs would be. It worked on one page and gained 2 spots (position 6 to 4) for the highest keyword, but traffic didn't increase too much. Then a week later I tested it with the page that we get the most organic traffic for, which is ranking for a very big keyword. It worked and gained a bit of ranking, but traffic decreased 50% ever since according to Google Analytics. It seems to me that the traffic from users clicking on the video thumbnail is not be tracked as google / organic even though it lands them on the intended page/doesn't redirect anywhere else. I've looked to see if traffic to this page increased overall to see if it was being tracked via a referral or as something else, but couldn't find any traffic discrepancy. The only thing I did find is that impressions under SEO > Landing Pages > Video Property increased, but this could be from the page ranking in the Video SERPs now. Has anyone experienced a similar situation? Do you think having a video snippet could be that big of a turn off for customers that people just aren't clicking like they used to? I don't think so, that's why I'm leaning towards a tracking discrepancy in Google Analytics.
Reporting & Analytics | | OfficeFurn0 -
Why is my traffic dropping so hard?
Hi guys, My traffic has been dropping pretty hard from just over 3k to around 250 in the last few days. I've ran a few tests using Google webmaster tools and Open Site Explorer, as well as answering a pretty cool quiz that was created by an SEO to determine if I'm the victim of any Google updates etc, and everything is looking okay... What do you think could be causing this issue? We're only just gearing up to start on a SEO campaign. At the moment no SEO is being done other than just casual blogging. CcZoXP7.png
Reporting & Analytics | | featherseo0 -
Google referral drop after setting preferred domain
Hey all, After doing a lot of research, and verifying here in the forum, I set our site's preferred domain on monday. We had no preferred domain set for years, but we were already redirecting the non www site to the www one. So, it was evidently an oversight. The day after I set the preferred domain (Jan 29) our google referral traffic hit an all time low. Any other thoughts on the cause? Any ideas on why setting a preferred domain would be a bad idea? Our site is www.mnn.com. Thanks!! Lisa
Reporting & Analytics | | Aggie0 -
Does anyone know what's happened to google analytics -> traffic sources -> SEO -> queries many of my accounts are showing a drop to zero in the laste few days
Howdy mozzers It's in the question title really. Zero impressions showing for the last few days on. Multiple accounts Any thought out there
Reporting & Analytics | | Big_Partnership0 -
Want to link to GA profile, but the one I want is not showing in drop-down
How can I manually add the correct Google Analytics data in to my account? The two options I see on the drop-down are not the ones I want to select and I don't see a way to do it manually. Help!
Reporting & Analytics | | Uniqueson0 -
Impressions in Google Analytics
I am trying to compare SERP impressions in Google Analtyics between two different time periods. I want to compare the last two months, with the previous two months. Now this works fine when I go to Traffic Sources > SEO > Queries. Our analytics has been set up since early last year, so I cannot understand why, for a couple of weeks at the start of the previous two months, it is showing that I have less than 10 impressions per day, then in one day, it jumps to 22,000 impressions, and starts to show 'real' information after that... Very frustrating when I am trying to show how effective my work has been. Can anyone shed any light on this?
Reporting & Analytics | | MirandaP0