Site Redesign: 302 Query
-
Hi there,
We'll be redesigning our website www.example.com and as such want to 302 users from www.example.com and all other pages to a new URL www.example.com/landingpage while we go through the redesign. The new landing page will have copy and a sign up form on it and once the redesign is completed, we plan on removing the 302 and sending all traffic back to the original url www.example.com.
I'd just like to check that a 302 is the most relevant option here? Obviously, once redesign is completed we'll 301 any old URLs to their new locations once completed.
-
Hemblem,
Although you're redesigning the site, I actually don't recommend using a 302 redirect during the 'redesign' process, as it can have disastrous effects on search engine rankings. I would prefer that you keep the current website up and running: and then 301 redirecting the appropriate pages when the site is ready to go live.
I realize that you want to do, but I have seen too many websites have problems getting things straightened out with the search engines to do what you're suggesting.
-
Is there a reason you don't want the existing site to be available to users while the redesign is going on? the usual process in this kind of situation is to leave the current site alone, and built the redesign site on a dev subdomain which you block from the search engines via password or IP exclusions. Then when the redesign is done, you promote the dev version to live with all the new 301 redirects already in place.
An alternative, if the site won't be out of commission for very long, is to have the site return a 503 server header code. This simply tells the search engines the site is temporarily unavailable and NOT to index anything until the 503 is removed. This ensures that the temporary landing page doesn't get indexed as the new content for the site's pages.
But still, option number 1 is preferable. Would it work in this instance?
Paul
-
It sounds like a temporary redirect so, yes a 302 would be correct. Remember 302's do not pass link juice though.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Crawled My Site. Now What?
Hey everyone! So Moz crawled my site and I passed it over to my dev team who's curious about what they should prioritize. Curious what everyone's thoughts are. Here are the issue types: Duplicate Content - Missing Title - Duplicate Title Tag - Redirect Chain - Title too long - Description too short - Missing Description - Missing h1 - Thin Content - URL Too Long - Has meta noindex Would love any assistance! Thank you!
Technical SEO | | inksoft_mm0 -
Recommendations on social bookmarking sites
I usually do social bookmarking on stumbleupon, scoop.it, pinterest, bundlr, folkd, diigo, reddit and delicious. Does anyone have any recommendation on other good social bookmarking sites?
Technical SEO | | Armen-SEO0 -
Google Indexing of Site Map
We recently launched a new site - on June 4th we submitted our site map to google and almost instantly had all 25,000 URL's crawled (yay!). On June 18th, we made some updates to the title & description tags for the majority of pages on our site and added new content to our home page so we submitted a new sitemap. So far the results have been underwhelming and google has indexed a very low number of the updated pages. As a result, only a handful of the new titles and descriptions are showing up on the SERP pages. Any ideas as to why this might be? What are the tricks to having google re-index all of the URLs in a sitemap?
Technical SEO | | Emily_A0 -
Shutting down a site, where do I 301 it?
I'm working with a few international sites that we are going to collapse into one main site. Our current plan is to 301 the 4 other sites into our main site home page. Is this ok? Is there a better way to do this? Thanks
Technical SEO | | MarloSchneider0 -
How do you find bad links to your site?
My website has around 900 incoming links and I have a Google 50 penalty that is sitewide. I have been doing research and from what I can see is that the 50 penalty is usually associated with scetchy links. The penalty started last year. I had about 40 related domains to my main site and each had a simple one page site with a link to the main site. (I know I screwed up) I cleaned up all of those links by removing them. The single page site still exist, but they have no links and several of them still rank very well. I also had an outside SEO person that bought a few links. I came clean with Google and told them everything. I gave them all of my sites and that the SEO person had bought links. I gave them full disclosure and removed everything. I have one site that I can't get the link removed from. I have contacted them numerous times to remove the link and I get no response. I am curious if anyone has had a simular experience and how they corrected the situation. Another issue is that my site is "thin" because its an ecommerce affiliate site and full of affiliate links. I work in the costume market. I'm also afraid that I have other bad links pointing to my site. Dooes anyone know of a tool to identify bad links that Google may be penalizing me for at this time. Here is Google's latest denial of my reconsideration request. Dear site owner or webmaster of XXXXXXXXX.com. We received a request from a site owner to reconsider XXXXXXXX.com for compliance with Google's Webmaster Guidelines. We've reviewed your site and we believe that some or all of your pages still violate our quality guidelines. In order to preserve the quality of our search engine, pages from XXXXXXXXXX.com may not appear or may not rank as highly in Google's search results, or may otherwise be considered to be less trustworthy than sites which follow the quality guidelines. If you wish to be reconsidered again, please correct or remove all pages that are outside our quality guidelines. When such changes have been made, please visit https://www.google.com/webmasters/tools/reconsideration?hl=en and resubmit your site for reconsideration. If you have additional questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality
Technical SEO | | tadden0 -
Google not visiting my site
Hi my site www.in2town.co.uk which is a lifestyle magazine has gone under a major refit. I am still working on it but it should be ready by the end of this week or sooner but one problem i have is, google is not visiting the site. I took a huge gamble to redo the site, even though before the refit i was getting a few thousand visitors a day, i wanted to make the site better as i was getting google webmaster errors. But now it seems google is not visiting the site. for example i am using sh404sef and i have put friendly url in the site and on the home page it has its name and meta tag but when you look at google it is not giving the site a name. Also it has not visited the site since october 13th Can anyone advise how to encourage google to visit the site please.
Technical SEO | | ClaireH-1848860 -
Are lots of links from an external site to non-existant pages on my site harmful?
Google Webmaster Tools is reporting a heck of a lot of 404s which are due to an external site linking incorrectly to my site. The site itself has scraped content from elsewhere and has created 100's of malformed URLs. Since it unlikely I will have any joy having these linked removed by the creator of the site, I'd like to know how much damage this could be doing, and if so, is there is anything I can do to minimise the impact? Thanks!
Technical SEO | | Nobody15569050351140 -
Adding more content to an old site
We have a site which was de-moted from PR4 to PR3 with the latest Google update. We have not done any SEO for a long time for the site and the content is the same with over 100 page. My question is, in order to update the site, which is the best to do it, do we: 1. re-introduced new content to replace old once 2. re-write old content 3. Add new pages Many thanks in advance.
Technical SEO | | seomagnet0