Impact of keywordchange for e-commerce
-
Hello,
For an upcomming campaign we noiced the search volume for the word photobook is much higher then photobooks. Our page is currently ranking quite strong for photobooks, but not for photobook.
What would be the impact if we change the url, name and keywords to photobook?
And if it would make sense to change, what would te correct steps be to do so?
Thanks you very much for your thoughts on this matter! -
Where are you getting the data from for the search volume difference?
Secondly, what are you using to look at your rankings for both terms? Manual searches do not always give you the whole picture of what is ranking or not ranking.
Before you restructure the whole site, set up a few test pages that focus on the non-plural version of your keyword. Monitor the ranking closely. If you see a large influx in traffic, then slowly implement change across your site, although I would not place all your eggs in one basket. Use some of the keyword idea tools available to look at broad match keywords related to photobook(s), and build out your content to cover additional areas. (if you have not already)
-
keep the url, change the name/keywords. nobody can really tell you what to expect.. if the competition is stronger than you for the new keyword, you might lose your current rankings and not be able to compete on the new term. Or if the competition is weak, you could start ranking for both terms.
Do some competitor analysis and compare the risk/reward of changing keywords.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirection for e-commerce website
Hi moz community, I am the web agency for a e-commerce website. Its current domain is https://www.liquorland.co.nz but now all the e-commerce part will be moved to a sub-domain https://shop.liquorland.co.nz. There are thousands of e-commerce current being indexed in Google (i.e., 15,500) plus they also have a mobile version of the page like /mobile/default.aspx. Is it necessary to 301 redirect all the pages? We are afraid it may slow down the website because the request will go through thousands of filters. Is it OK to just redirect the main categories? Many thanks in advance.
Technical SEO | | russellbrown0 -
Explain me the SEO impact when a website has more internal link compared to less internal links
A website that I am working on has more than 200 internal links (Its because of the design and various kind of service that we offer). I want to know its SEO impact. I also want to know the SEO impact when a website has less internal links compared to more internal links
Technical SEO | | BoniSatani0 -
Different domains vs subdomains for 6 e-shops
We have to choose to stay working with different domain or move all 6 domains to new domain. Right now we have 6 different brand e-shops with 6 domains that have Domain Authority 30-40. So for example:
Technical SEO | | TauriUrb
e-shop1.com
e-shop2.com
.. And we are thinkig about making brand new domain and move all these domains content and link juice into one domain with 301 redirect. So we would have one e-shop solution with 6 subdomains like: e-shop1.newdomain.com
e-shop2.newdomain.com
... Like gap.com does with their brands or http://www.andotherbrands.com. That each brand has subdomains but they use same e-shop solution. With same domains or new subdomains strategy, we will improve internal linking structure between all these e-shops. We have also considerd that with new domain we don't have good organic search results within few first months. So we try to see the bigger picture and consider SEO future. SO QUESTION IS:
Lets leave brand marketing out, then what would you suggest to do? To stay with 6 different DA 30-40 domains or build one stong domain with 6 different brand subpages? We cant use subcategories. All subpages products will be clothes. Latetly there as beed many news and articles that subdomains are part of main domain and vice versa we are looking suggestions from this board. As we right now think that as we have weak domains righ now it would be better idea to start building one strong domain.0 -
SEO impact of an iframed blog is very low ? Right or wrong ?
We're thinking about adding a blog to our site, but our CMS blogging features are not good. Someone suggested using a wordpress blog and putting it in an iframe on our site. I replied that all the SEO impact of our blogging efforts will be lost because of the iframe. I am right or wrong ? If I am right, could you suggest better alternatives ? Thanks in advance ! Jean-François Monfette
Technical SEO | | jfmonfette0 -
Product landing page URL's for e-commerce sites - best practices?
Hi all I have built many e-commerce websites over the years and with each one, I learn something new and apply to the next site and so on. Lets call it continuous review and improvement! I have always structured my URL's to the product landing pages as such: mydomain.com/top-category => mydomain.com/top-category/sub-category => mydomain.com/top-category/sub-category/product-name Now this has always worked fine for me but I see more an more of the following happening: mydomain.com/top-category => mydomain.com/top-category/sub-category => mydomain.com/product-name Now I have read many believe that the longer the URL, the less SEO impact it may have and other comments saying it is better to have the just the product URL on the final page and leave out the categories for one reason or another. I could probably spend days looking around the internet for peoples opinions so I thought I would ask on SEOmoz and see what other people tend to use and maybe establish the reasons for your choices? One of the main reasons I include the categories within my final URL to the product is simply to detect if a product name exists in multiple categories on the site - I need to show the correct product to the user. I have built sites which actually have the same product name (created by the author) in multiple areas of the site but they are actually different products, not duplicate content. I therefore cannot see a way around not having the categories in the URL to help detect which product we want to show to the user. Any thoughts?
Technical SEO | | yousayjump0 -
How to structure rel=canonical for a e commerce site
Hello, So I have searched the Q & A , Google, the zen cart forum and at this point I am looking for some one to give a concrete answer on what I should do. There is a lot of different opinions on " rel=canonical" and how to apply it , since there are many other variable in place. I have a zen cart site. I am using the latest 1.3.9 version. The default setting ( seem to me) uses the rel=canonical to point back to the specific link product or category respectively. Most of the time I have two scenarios. 1. Main category ---> Sub category----> Product 2. Main Category----> Product I'll give an example http://www.perfectindesign.com/awards ---main category http://www.perfectindesign.com/awards/acrylic-awards sub category http://www.perfectindesign.com/awards/acrylic-awards/slanted-award product (this example has three sub categories with maybe 12 products in one 4 in the second and 5 in the third) From looking at the source code for each url it the rel=canonical just points back to its own url. I want to avoid competing against my self, for the example above keyword "acrylic awards" so should the use of the re=canonical be changes site wide to have products point back to sub categories when they exist and have products point back to main categories when no sub categories exist? I am very new to seo, specifically eCommerce seo. If you have experience and have done this to a site you manage for a client or your own please advise how to proceed. Also if I'm missing some thing that will give me a better understanding of the bigger seo picture that would be great. Thanks, Yevgeny
Technical SEO | | Yevgeny0 -
What is SEO impact of redirecting from domain to https appspot domain ?
Our site is hosted on google and is fully https. But since google's limitation is that all https needs to be on the appspot domain, we are redirecting users from our website to the appspot domain. What is the impact of this on SEO?
Technical SEO | | incandescent0 -
Does changing nameservers negatively impact SEO?
Had to redirect the nameservers to the hosting account in order for the domain email addresses to work. Since then, search results have dropped from the first page to second and much lower with the same keywords. Does that make sense? Another change was redirecting approx 10 parked domains to the main site, was that a mistake?
Technical SEO | | reeljerc0