Is this an example of bad doorway pages or perfectly fine and helping users?
-
I'm asking because I want to do something similar. http://bit.ly/1puGXJu Imagine hundreds of pages like this, with the city names switched out.
Since the inventory is different on each page, due to different inventory in different cities, are these pages not considered doorway pages and Google will probably be fine with them?
-
So it doesn't look like Google is penalizing them, and are actually rewarding them.
I agree.
I think that most of the time, Google will filter pages like these. Some of the time the entire website will be reduced in rankings.
But, sometimes stuff like this will get good rankings, and those good rankings might persist for a long time.
If a person decides to place that type of content on his website, he should know that it will probably have a short life in Google's search results and might cause his site to be penalized.
-
That's what I thought as well. However this site has had these pages for over 2 years, and in the last few months they rank in the #1 spot for all keywords. After the Penguin update last fall, these pages hit the #1 spot for all keywords. So it doesn't look like Google is penalizing them, and are actually rewarding them.
-
I would call it spam. Very low quality spam.
From what I have seen, Google has been killing pages like these for about ten years.
Pages like these usually are indexed and persist in the SERPs for a short time. But, then they are filtered from display or their websites are hit by panda within a few weeks to a few months. Occasionally they persist but are almost always filtered or the entire website penalized.
You can have a great, fantastic website and then add a few folders of pages like these and see your rankings go into the tank.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Leveraging the authority of a blog to boost pages on a root domain.
Hi! Looking for some link building advice. For some background, I work for a company that has over 100 locations across the US. So we are deeply involved with local SEO. We also do a ton of evergreen/ national SEO as well and the spectrums are widely different for the most part. We also have a very successful blog in our industry. It really is an SEO’s dream. I do not even need to worry about a link strategy for this because it just naturally snatches them up. I’m trying to find some unique ways to utilize the blog to boost pages on my main root domain, more specifically, at the local level. It is really hard, besides the standard methods for local link building, to get outside sources to link to our local office pages. These pages are our bread and butter, and the pages we need to be as successful as possible. In every market we are in, we are at a disadvantage because we have one page to establish our local footprint and rank, compared to domains that have their entire site pointed at that local area we are trying to rank in. I’ve tried linking to local office pages from successful blog posts to attempt to pass link juice to the local pages, but I haven’t seen much in terms of moving the needle doing this. Are there any crafty ideas on how I can shuffle some internal linking around to capitalize on the blog’s authority to make my local pages rank higher in their markets? Thank you! -Ben
Local Website Optimization | | Davey_Tree0 -
Do you use HREF lang tags when each page that is localised only exists in that language?
Hi, I have 2 questions I am seeking an answer for. We have a home page in english GB, we then also have products which are specifically served in US. For these pages where the phone number is american, the spelling is american, the address is american, do we need to implement href lang tags? The page isn't a version of another page in english, the page is only in the native language.Secondly, is it recommended to create a second home page and then localise that page for US users?I'd be really greatful if anyone has any pointers as googles forum doesn't explain best practice for this case (as far as I can tell).Many thanks
Local Website Optimization | | Adam_PirateStudios0 -
Does A Local Therapist Need A Blog, or Should They Focus on Main Service Pages?
Hi everyone! I am just starting to practice SEO by assisting a friend with her local relationship therapy practice, and I'm not sure whether or not she needs a blog. Here's the content they currently have: A page for specific categories within relationship therapy (unmarried couples, marriage, divorce, pre-marital, etc) On each page, she describes what that type of therapy is, what clients can expect, and how she will help them during the process. My question is this: Does it make sense to start a blog, or, is it better to build out the main, static service pages with more content? I'm worried that if she does start a blog, that it could potentially take away from the authority of the main service pages. For example, let's say she writes a highly specific post titled "how to talk to your husband about marriage". Is it better to just incorporate aspects of this post on the main marriage page, or keep it as a blog post? I really appreciate any suggestions and I'm happy to answer any questions.
Local Website Optimization | | onitamara0 -
Seeking advise about my new landing pages for different cites
I have just created 6 new location landing pages for my Dallas insurance agency. Each one is for a different city, but I have a feeling I did it wrong 😞 Because my site is rather large, I put two different lines of insurance on each page. Homeowners insurance and business insurance. Now I'm wondering if I should of done 12 different pages? i.e **1 city + 1 product = 1 page ** Here's one of the new pages: http://thumannagency.com/personal-insurance/frisco-insurance I'm having a guess here, but would it be better if the Navigation was; thumannagency.com/personal-insurance/frisco thumannagency.com/business-insurance/frisco ??? Thank you so much in advance!!
Local Website Optimization | | MissThumann0 -
Community Discussion - What are your experiences creating local landing pages?
Hi there, Moz Community! In Tuesday's post on the Moz Blog, "Overcoming Your Fear of Local Landing Pages," Miriam Ellis asks: When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a _fear of local landing pages. _ Which brings me to today's question! What are the toughest challenges you've faced when creating local landing pages? How have you overcome them? What successes have you had, and what lessons have you learned along the way?
Local Website Optimization | | MattRoney4 -
How to create sites with powerful individual pages to achieve top results.
How to create sites with powerful individual pages to achieve top results . According to MOZ I need to have powerful individual pages to achieve top results my site has a 0 authority so for this reason I need to focus on powerful pages but how do I know if my pages are powerful or not.
Local Website Optimization | | A.V.S0 -
Local site went from dominating first page - bad plugin caused duplicate content issues - now to 2nd page for all!
I had a bad plugin create duplicate content issues on my Wordpress CMS - www.pmaaustin.com I got it fixed, but now every keyword has been stuck on page 2 for search terms for 4 months now, where I was 49 out of 52 keywords on page one. It's a small local niche with mostly easier to rank keywords. Am I missing something? p.s. Also has a notice on the Dashboard that says: "404 Redirected: There are 889 captured 404 URLs that need to be processed." Could that be a problem? Thanks, Steve
Local Website Optimization | | OhYeahSteve0 -
Do more page links work against a Google SEO ranking when there is only 1 url that other sites will link to?
Say I have a coupon site in a major city and assume there are 20 main locations regions (suburb cities) in that city. Assume that all external links to my site will be to only the home page. www.site.com Assume also that my website business has no physical location. Which scenario is better? 1. One home page that serves up dynamic results based on the user cookie location, but mentions all 20 locations in the content. Google indexes 1 page only, and all external links are to it. 2. One home page that redirects to the user region (one of 20 pages), and therefore will have 20 pages--one for each region that is optimized for that region. Google indexes 20 pages and there will be internal links to the other 19 pages, BUT all external links are still only to the main home page. Thanks.
Local Website Optimization | | couponguy0