Ranking Page - Category vs. Blog Post - What is best for CTR?
-
Hi,
I am not sure wether I shall rank with a category page, or create a new post. Let me explain...
If I google for 'Basic SEO' I see an article from Rand with Authorship markup. That's cool so I can go straight to this result because I know there might be some good insight. BUT: 'Basic SEO' is also an category at MOZ an it is not ranking.
On the other hand, if I google for 'advanced SEO' then the MOZ category for 'advanced SEO' is ranking. But there is no authorship image, so users are much less likely to click on that result.
Now, I want to rank for a very important keyword for me (content keyword, not transactional). Therefor, I have a category called 'yoga exercises'. But shall I rather create an post about them only to increase CTR due to Google Authorship?
I read in Google guidelines that Authorship on homepage an category pages are not appreciated.
Hope you have some insights that can help me out.
-
The basic theory is that as you go down a website's hierarchy, the more you go from short-tail, general themes to long-tail, specific things. Here's the rough idea:
- Home Page -- very general short-tail
- Blog (or other main section page) -- general and short-tail
- Post Category (or a section subpage) -- specific and long-tail
- Blog Post -- very specific and long-tail
Basically, items like blog posts should ideally be the best sources of authoritative information on very specific topics such as a post each on "international seo," "e-commerce seo," and "b2b seo." All of these posts could be within a category of "seo strategy" for which the category page would aim to rank.
As far as click-through rate -- it depends on the keyword. You should aim to give whatever will address the user intent behind a given search query. The more that the query is very, very specific, the more that it should probably be targeted by a specific post. The more that it is a general, informational query, the more that users may want to be taken to a collection of posts.
Now, I wouldn't know what to suggest for your website because I have not seen it. But I hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Rank 0 - Best way?
We are trying to create tables or bullet points on each of our pages summarising the content of the page and get it to rank on position 0 on Google. This technique worked for some searches but not all so we were wondering: Is it beneficial to add links or not ? Is there a keyword limit? We are on Magento 2 if that helps. Thanks James
Intermediate & Advanced SEO | | JamesDavison0 -
How to Implement AMP for Single Blog Post?
Hello Moz Team, I would like to implement AMP for my single blog post not on whole blog. Is it possible? if Yes then How? Note - I am already using GTM for my website abcd.com but I would like to use for my blog post only and my blog is like - abcd.com/blog..............let me clarify Blog Post means - abcd.com/blog/my-favorite-dress Thanks!
Intermediate & Advanced SEO | | Johny123450 -
Which is the best option for these pages?
Hi Guys, We have product pages on our site which have duplicate content, the search volume for people searching for these products is very, very small. Also if we add unique content, we could face keyword cannibalisation issues with category/sub-category pages. Now based on proper SEO best practice we should add rel canonical tags from these product pages to the next relevant page. Pros Can rank for product oriented keywords but search volume is very small. Any link equity to these pages passed due to the rel canonical tag would be very small, as these pages barely get any links. Cons Time and effort involved in adding rel canonical tags. Even if we do add rel canonical tags, if Google doesn't deem them relevant then they might ignore causing duplicate content issues. Time and effort involved in making all the content unique - not really worth it - again very minimal searchers. Plus if we do make it unique, then we face keyword cannibalisation issues. -- What do you think would be the optimal solution to this? I'm thinking just implementing a: Across all these product based pages. Keen to hear thoughts? Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Ranking dynamic landing pages
I have a client and I'm working on a project with their development team. We're creating dynamic landing pages populated with their lead data. Similar to the style of linkedin. For example, someone searches for "demand generation manager" and one of our pages with contact information (some) shows up in the search results. www.leadgenius.com/demandgenerationjobs (or something like that. we have yet to flesh this out). We're also looking into different backlinking strategies to support optimizing the above mentioned pages in addition to their new site launching this month. What is the best way to optimize the dynamic pages as well as the main site in tandem or independently?
Intermediate & Advanced SEO | | Intergen0 -
E-commerce Adding New Content - Blog vs New Page
I have an ecommerce site (www.brick-anew.com) focused on Fireplace products and we also have a separate blog (fireplacedecorating.com) focused on fireplace decorating. My ecommerce site needs new content, pages, internal links, etc... for more Google love, attention, and rankings. My question is this: Should I add a blog to the ecommerce site for creating new content or should I just add and create new pages? I have lots of ideas for relevant new content related to fireplaces. Are there any SEO benefits to a blog over new static pages? Thanks! SAM
Intermediate & Advanced SEO | | SammyT0 -
How to properly link to products from category pages?
Hi All, We have an e-commerce website and the category pages are built so that there is a product image and below it there is the title. Both the image and the title are in a href (each on its own). I encountered the following unfinished discussion here at MOZ:
Intermediate & Advanced SEO | | BeytzNet
http://www.seomoz.org/q/how-to-optimize-achor-text-links-on-ecommerce-category-page#post-93758 The discussion states that its improper. The question is - if it is wrong then why? (maybe because Google will give its weight to the image anchor instead of the text anchor since it is higher in the page). The other question is how to resolve the matter?
Should I add nofollow to the image href? Thanks0 -
I try to apply best duplicate content practices, but my rankings drop!
Hey, An audit of a client's site revealed that due to their shopping cart, all their product pages were being duplicated. http://www.domain.com.au/digital-inverter-generator-3300w/ and http://www.domain.com.au/shop/digital-inverter-generator-3300w/ The easiest solution was to just block all /shop/ pages in Google Webmaster Tools (redirects were not an easy option). This was about 3 months ago, and in months 1 and 2 we undertook some great marketing (soft social book marking, updating the page content, flickr profiles with product images, product manuals onto slideshare etc). Rankings went up and so did traffic. In month 3, the changes in robots.txt finally hit and rankings decreased quite steadily over the last 3 weeks. Im so tempted to take off the robots restriction on the duplicate content.... I know I shouldnt but, it was working so well without it? Ideas, suggestions?
Intermediate & Advanced SEO | | LukeyJamo0 -
How do Google Site Search pages rank
We have started using Google Site Search (via an XML feed from Google) to power our search engines. So we have a whole load of pages we could link to of the format /search?q=keyword, and we are considering doing away with our more traditional category listing pages (e.g. /biology - not powered by GSS) which account for much of our current natural search landing pages. My question is would the GoogleBot treat these search pages any differently? My fear is it would somehow see them as duplicate search results and downgrade their links. However, since we are coding the XML from GSS into our own HTML format, it may not even be able to tell.
Intermediate & Advanced SEO | | EdwardUpton610