Google snippet chosen why?
-
We have a page about buying property in the Megeve area of the Alps in France. We are No.2 on Google.co.uk for the term "megeve property for sale" and No.1 for "megeve property".
http://www.prestigeproperty.co.uk/MegeveProperty/Properties.asp
If you search for "megeve property for sale", Google serves our META description as the snippet:
- Ski chalets, homes and apartments for sale in this exclusive, prestigious Rhone Alpes village - 520000-16500000 EUR.
However, we noticed that searching for just "megeve property" serves up a much better snippet taken from the text on the page:
- A crucial factor for potential property buyers is that there is a strong rental market in Megève and this remains high all year around with properties close to the ...
Does anyone know why Google would serve this particular snippet instead of the META description. Is it the number of strong and descriptive words used, or some other reason?
-
If you search for "megeve property for sale", Google serves our META description as the snippet:
- Ski chalets, homes and apartments for sale in this exclusive, prestigious Rhone Alpes village - 520000-16500000 EUR.
Looking at the relationship of the location, and the word sales. Means a user wants to buy, and your description contains that phrase.
However, we noticed that searching for just "megeve property" serves up a much better snippet taken from the text on the page:
- A crucial factor for potential property buyers is that there is a strong rental market in Megève and this remains high all year around with properties close to the ...
User is looking for general info on the subject, and your on page does the job well. Almost sounds like a magazine article.
It sounded like you were asking for an exact answer. There you go.
Google is most likely looking at the relationship between the words, and trying to serve the best result to interest a user aka Hummingbird in action
-
Hi,
Its not new that Google changes the page titles and descriptions.
Here you go for more:
http://searchenginewatch.com/article/2342232/Why-Google-Changes-Your-Titles-in-Search-Results
and here..
http://searchengineland.com/google-title-wrong-157819
Best regards,
Devanur Rafi.
-
They mostly look at the relevancy of the snippet to your query, and by copying in the META description here in my opinion I can agree with what Google did there. Your longer query: "megeve property for sale", the words: "for sale" are in your META description so Google might favor that over creating their own snippet. For the more general query they probably didn't like that the query wasn't in your META description and decided to pick a snippet from the page that included it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexing Stopped
Hello Team, A month ago, Google was indexing more than 2,35,000 pages, now has reduced to 11K. I have cross-checked almost everything including content, backlinks and schemas. Everything is looking fine, except the server response time, being a heavy website, or may be due to server issues, the website has an average loading time of 4 secs. Also, I would like to mention that I have been using same server since I have started working on the website, and as said above a month ago the indexing rate was more than 2.3 M, now reduced to 11K. nothing changed. As I have tried my level best on doing research for the same, so please if you had any such experiences, do share your valuable solutions to this problem.
Intermediate & Advanced SEO | | jeffreyjohnson0 -
Interest in optimise Google Crawl
Hello, I have an ecommerce site with all pages crawled and indexed by Google. But I have some pages with multiple urls like : www.sitename.com/product-name.html and www.sitename.com/category/product-name.html There is a canonical on all these pages linking to the simplest url (so Google index only one page). So the multiple pages are not indexed, but Google still comes crawling them. My question is : Did I have any interest in avoiding Google to crawl these pages or not ? My point is that Google crawl around 1500 pages a day on my site, but there are only 800 real pages and they are all indexed on Google. There is no particular issue, so is it interesting to make it change ? Thanks
Intermediate & Advanced SEO | | onibi290 -
Google Sitelinks Search Box
For some reason, a search for our company name (“hometalk”) does not produce the search box in the results (even though we do have sitelinks). We are adding schema markup as outlined here, but we're not sure about: Will adding the code make the search bar appear (or at least increase the chances), or is it only going to change the functionality of the search box (to on-site search) for results that are already showing a search bar?
Intermediate & Advanced SEO | | YairSpolter0 -
April Google Update?
Since April 16 (when Jews ate Matzah) Google hurt one of our clients badly. They are well-known and beloved brand with hundreds of employees and locations across USA.
Intermediate & Advanced SEO | | Elchanan
I can’t see any signal of organic update, or penalty (neither Google Places). No message on GWT Nothing has been changed on and off site. All keywords' ranking are looking like this All tools showing good analysis: MOZ, Barracuda, MajesticSeo Content is good and not duplicated, etc. Do one of you is aware of significant Google update?
What do you think/suggest?0 -
DMOZ snippet in SERP
I just added the author and publisher tags to my client's site and posted a dance class announcement on Google + with hashtags. When I did a test search on Google, they were showing up above the Place listings and the description under the title was taken from their DMOZ listing, not from the web site description. This is the first time I have seen this. Has anyone else seen DMOZ descriptions showing up in Google SERPs?
Intermediate & Advanced SEO | | DaveBrown3330 -
Merging your google places page with google plus page.
I have a map listing showing for the keyword junk cars for cash nj. I recently created a new g+ page and requested a merge between the places and the + page. now when you do a search you see the following. Junk Cars For Cash NJ LLC
Intermediate & Advanced SEO | | junkcars
junkcarforcashnj.com/
Google+ page - Google+ page the first hyperlink takes me to the about page of the G+ and the second link takes me to the posts section within g+. Is this normal? should i delete the places account where the listing was originally created? Or do i leave it as is? Thanks0 -
How long is the google sandbox these days?
Hello, I'm putting up a new site for the first time in a while. How long is the Google Sandbox these days, and what has changed about it. Before it was 6 months to 1 year long. Thanks!
Intermediate & Advanced SEO | | BobGW0 -
How to improve Google Places Account
Hello, A friend of mine has a google places account. Her website is http://debidonner.com/ You can see her places account listed under "life coach scottsdale arizona" I've attached a screenshot of her categories. I just added "NLP Coach" and "Personal Coach" today, so results are only for the other categories. We're looking for ways to improve it. We've had 43 clicks for driving directions. 4 map clicks, and 0 website clicks (how good is that, by the way) Thanks! screenshot-google-places.jpg screenshot-google-places2.jpg
Intermediate & Advanced SEO | | BobGW0