Top 5 tips you would give for an ecommerce blog
-
Hello,
What are the top 5 tips or resources you would give to an ecommerce site that is starting a blog?
If EGOL could share, too, that would be great. He's the best.
So far we are doing:
1. Around 1000 words per blog post, but varying depending on the topic
2. New product and best product reviews for some of the posts.
3. I'm doing my best to have the writer make them best-of-the-web
4. After we've got a track record, I'll analyze the statistics to see what's working.
5. There's very little blogging in our industry
Thanks!
-
Thanks Laurean, I appreciate the response.
It's actually EGOL who stated that you can get double listings with long tail keywords.
-
...is you will not have much trouble with it and get lots of double listings in the SERPs even when lots of people say that ain't possible any more.
Long tail keywords... especially when used the way BobGW is wanting, can get double listings. We see it every day from the clients who take this advice! Whoever is saying it ain't possible anymore isn't putting in the elbow grease that BobGW obviously is. Which is fine for the rest of us, we'll pick up those opps!
-
Yep... you got it.
-
Believe me, I'd love to find the magic bribe to get EGOL to write on YouMoz again! I'm the same way, however, in that I can dash out a response in Q&A or an individual email to someone in 20 minutes, but take two months to turn that into a blog post.
-
Thanks EGOL. Awesome as usual
-
Can't blame you for that. Just have to keep checking out your posts in the forum
-
Thanks Paddy, I appreciate that.
I can write answers here as a break from other writing work. I just type them and toss them up and enjoy doing it. If I was going to write a post for the moz blog I would have to spend about 20x more time on it and that would make it hard work instead of fun. I gotta save my "finished product" writing bullets for my own site. I don't have enough of them.
-
Great Answer EGOL. You should write a blog post on moz, your insight would be very helpful to a lot of people (including me).
-
Pick one product. Write posts about....
-
How to use it with photos or video.
-
How to do the typical maintenance with photos or video (link to your spare parts sales page) .
-
Better assembly instructions in the language of your customers with photos. #*@^!
-
A big list of questions that people ask you on the phone before they buy (post a link to this on the sales page, will save you phone calls). <title>Know before you buy BobGW's Widget</title>
-
A big list of noob questions that people ask you after buying. Will keep noobs from bugging you by phone and email after the sale.
After you got these on your blog, make a package insert that has the top banner of your website across the top of the page so it looks like your website. Tell them you got great info at the URLs of #2, #3 and #5 above. Print on paper of a screamin' color so they don't miss it and use it as a package insert when you sell the item. Add discount coupons with distant future expiration dates so they don't throw it away or use it as a shitcatcher on the floor of their canary cage.
Optimize all five of the above blog posts for product-related terms and link then to each other and to the sales page, accessory pages, etc.
After you got all of the pages above and a couple others make a category page just for this product. It will have everything that everybody everywhere wanted to know about BobGW's Widgets and some stuff that they never thought about, post links to it all across your website. Lots of people will buy from you, even at higher price, because they know you know everything there is about these products.
Warning... this will also draw lots of questions from people who bought their stuff on Amazon and know that Amazon doesn't give a two craps about helping the customer. You will almost become a profit center for competitors whose customers come to you after buyin' because the competitors are too lazy to help their customers or don't answer the phone until after a long lunch.
But you will also pull traffic from all of the long tail keywords that amazon and your customers and even the manufacturer never even thought of. Some people say you will get in trouble for KW cannibalization but if you use wordtracker to target these pages to stuff that people are askin' about my experience is you will not have much trouble with it and get lots of double listings in the SERPs even when lots of people say that ain't possible any more.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog page and homepage ranking next to each other for same keyword
Hello, I have my homepage that has been existing for 10 years that is ranked in 18 th position on google for the keyword luxury bike tours. This homepage doesn't have any external link or internal links saying luxury bike tours and nowhere in the title or on the page do I have the word luxury. I only have the words bike and tours. I created a blog page 24 hours ago that has the word luxury, bike and tours in the title and it is ranked in 19 th position just behind my homepage. I am wondering how it can be there and my homepage just be one spot above with all the history and linking it has ? Is it due to the fact that I have the word luxury in the title ? Is it just because my internal linking structure is correct and this blog page is brand new and will my homepage rank higher in the near future but see that I just redid the structure I need to wait a few months ?
Intermediate & Advanced SEO | | seoanalytics0 -
Tool to help find blog / news pages?
Do you guys know of any tools where if I have a list of Url's it can help find blog and news pages and let me know which ones have these.
Intermediate & Advanced SEO | | BobAnderson0 -
Should I 301 this ecommerce site, or turn it into a blog?
Hey everyone, I have a couple of ecommerce sites - Site 1 (DA33) and Site 2 (DA24). They are in the same niche and have the same products, a relic of how our business started in 2007. But now we just want to manage one brand, Site 1. This is our question: Is it better to 301 Site 2 into Site 1 (page by page redirect), or would it be valuable to instead turn Site 2 into a blog site? Site 2 currently has some good relevant links to it that would be nice to 301 to Site 1, but the value of 301 redirects seems to have been steadily diminishing since roughly 2011. If we take Site 2 and turn it into a WordPress blog, develop some good industry-relevant content on it (and outsource/allow guest posts on it for relevant quality content as well), and sometimes we drop a link or two into the content to help promote Site 1 - would that be more valuable than a 301? Obviously, a lot more "work" goes into creating a content site than just 301'ing it over. I guess the question is: does a page-by-page 301 of a niche-identical and even product-identical site into another have more of a benefit for SEO than getting some content-relevant anchor text links on a blog site? What would you do in my position?
Intermediate & Advanced SEO | | mozUser14692350692210 -
Back lining for my competition on face book but through blog
Hi all, Just a quick question .. I currently have a competition running on Facebook for fan page likes likes but I also have a post on my blog also talking about the competition which links to Facebook and my main e commerce site. since the competition is doing relatively well i would like to draw more attention to it but via my blog rather than linking to Facebook ... how would you go about it? Many thanks
Intermediate & Advanced SEO | | GarethEJones0 -
Tips to increase page rank in 2012
Can you suggest what are the ways to increase page rank of website and blogs? and according to current scenario, i can see google updating page rank anytime is it true?
Intermediate & Advanced SEO | | surajrathore0 -
On blog structure and topic [Advanced]
What if you run a university website with 20 faculties, how would you approach building a blog for them? Would you do it like most universities do - put all blogs in a subdomain and each individual faculty in a subfolder. Like this: https://blogs.monash.edu/ Would you put the blog in a subfolder and create categories for each faculty - like Mashable does for tech, entertainment, etc. Or, create separate subfolders for each faculties? If you have other ideas, please share. For argument's sake, the goal of the blog(s) is to generate leads. It's part of a larger content marketing effort and they want to maximize the blog's SEO benefit. And by the way, please state what you think are the advantages/disadvantages of your chosen option. Thanks!
Intermediate & Advanced SEO | | andrep0 -
Does Google prefer Wordpress Blogs?
In creating a regular brochure website such as one for a dentist or doctor, do you see any SEO benefit to having it based in a Wordpress blog? I do see the SEO benefit of having an actual blog on the site and continually updating that, but simply using the Wordpress platform as a CMS - does that give the site any benefit? If there is a benefit, is there a way to duplicate that advantage without going through the trouble of creating a Wordpress template for the site? Maybe just publishing a sitemap.xml, and feed, etc? Thanks! Tom
Intermediate & Advanced SEO | | TomBristol0 -
While SEOing .com.au websites should I submit blogs and PRs only in .com.au Blogging / PR sites?
While SEOing .com.au, websites I am submitting PRs in sites like prweb.com, pr.com, prlog.com etc. Is that the right way or should I submit these PRs in Australian PR sites only (.com.au)?
Intermediate & Advanced SEO | | KS__0