Why Doesn't All Structured Data Show in Google Webmaster?
-
We have more than 80k products, each of them with data-vocabulary.org markup on them, but only 17k are being reported as having the markup in Google Webmaster (GW). If I run a page that GW isn't showing as having the structure data in the structured data testing tool (http://www.google.com/webmasters/tools/richsnippets), it passes. Any thoughts on why this would be happening? Is it because we should switch from data-vocabulary.org to schema.org?
- Example of page that GW is reporting that has structured data: https://www.etundra.com/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/
- Example of page that isn't showing in GW as having structured data: https://www.etundra.com/kitchen-supplies/cutlery/sandwich-spreaders/mundial-w5688-4-and-half-4-and-half-sandwich-spreader/
-
I would strongly recommend using schema creator or Google data-highlighter or microdatagenerator.com
http://www.google.com/webmasters/tools/richsnippets?q=uploaded:8004fd1b864bd1586879eaf3856d1a1c
need to get rid of the outdated data vocabulary
http://data-vocabulary.org/product outdated
for
http://schema.org/product works on everything up to date
you want the schema to look like this below
the format that is universal on all search engines is able to be created with either
schema–creator.com
or
Manufactured by: itemprop="name" itemprop="name">Vollrath
Model: 40862itemprop="description">Product ID: sku:VOL40862
http://schema-creator.org/ works on Google , bing & Yahoo
http://blog.raventools.com/an-seos-guide-to-schema-org/
http://schema-creator.org/product.php works on Google , bing & Yahoo
http://googlewebmastercentral.blogspot.com/2012/12/introducing-data-highlighter-for-event.html
http://www.microdatagenerator.com/ works on Google , bing & Yahoo
https://support.google.com/webmasters/answer/146750?hl=en works on Google
http://www.productontology.org/
http://moz.com/blog/schema-examples
http://www.seerinteractive.com/blog/googles-data-highlighter-and-a-view-into-the-future-of-seo
http://moz.com/webinars/microformats-real-life-use-cases
http://searchengineland.com/see-entities-web-page-tools-help-194710
http://www.bing.com/webmaster/help/products-and-offers-markup-138d0977
or
itemscope itemtype="http://schema.org/Product" itemscope="" itemtype="http://schema.org/Product"> 36" Cubed Glass Refrigerated Display CabinetVollrathitemprop="brand" itemscope itemtype="http://schema.org/Brand" itemprop="manufacturer" itemscope="" itemtype="http://schema.org/Organization"> Manufactured by: itemprop="name" itemprop="name">VollrathModel: 40862itemprop="description">Product ID: sku:VOL408625 based on 5 reviewsitemprop="offers" itemscope itemtype="http://schema.org/Offer" itemprop="offers" itemscope="" itemtype="http://schema.org/Offer">itemprop="price" itemprop="price">3,915.80 New [ type: http://schema.org/product property: | url: | Refrigerated Display Cabinet Vollrath |
| url: | 36" Cubed Glass Refrigerated Display Cabinet |
| name: | 36" Cubed Glass Refrigerated Display Cabinet |
| brand: | Item 1 |
| brand: | Item 2 |
| model: | 40862 |
| description: | Product ID: sku:VOL40862 |
| productid: | sku:VOL40862 |
| aggregaterating: | Item 3 |
| offers: | Item 4 |
| name: | 36 |
| image: | http://schema.org/Product |
| url: | https://www.etundra.com/images/products/372x372/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/vol40862-1.jpg ||](https://www.etundra.com/images/products/372x372/restaurant-equipment/refrigeration/display-cases/coutnertop/vollrath-40862-36-inch-cubed-glass-refrigerated-display-cabinet/vol40862-1.jpg) P1gtMht.png ke18lB0.png
-
When was the last crawl report run? Could be that GWT has only crawled less than half of the pages since it was submitted, and therefore giving you that result (80k is a lot to crawl). As to data vocabulary vs schema, schema is becoming the standard. Even though you are using data vocabulary, it looks like the markup is working according to the rich snippet testing tool. Schema also has more extensive vocabularies
GWT is not perfect, there will be errors in the reporting. If you can see that its working, more than likely it is.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to use Google search console's 'Name change' tool?
Hi There, I'm having trouble performing a 'Name change' for a new website (rebrand and domain change) in Google Search console. Because the 301 redirects are in place (a requirement of the name change tool), Google can no longer verify the site, which means I can't complete the name change? To me, step two (301 redirect) conflicts with step there (site verification) - or is there a way to perform a 301 redirect and have the tool verify the old site? Any pointers in the right direction would be much appreciated. Cheers Ben
Technical SEO | | cmscss0 -
Hybrid page showing in Google search results
Hello Mozzers We have two pages showing on page 1 of Google for the search term 'inset day sessions' This url is the correct page which we want site visitors to see. http://www.laughology.co.uk/teacher-workshop-s-inset-days/inset-days The other page page seems to be a strange hybrid of how the page used to look and the new content we have included. It's a mess and we don't want visitors clicking on this link. There is no menu link to this page on the site, but it is showing as a link In SH404sef http://www.laughology.co.uk/schools/teacher-workshop-s-inset-days/ What is the best way to deal with this? Thanks Ian nKOHYbn
Technical SEO | | Substance-create0 -
Structured Data verses Data Highlighter Tool
Hello, I would like to implement structured data on a site, and I am a newbie in this. (I know, hard to believe considering it's 2015.) I'm slightly confused on why would I use structured data, if I can just tag the different elements with the data highlighter tool in Google Webmaster Tools. Should I focus on one or the other? The sites I would be working on would be considered a "local business" and have the basics (i.e. phone, address, hours, etc).
Technical SEO | | sumoleap0 -
Google showing wrong title
Hi, Can anyone assist a newbie please? My keyword 'Security Systems' is giving me position 1 on page 1, but the title it is using is not the page title. I am assuming for some reason it has made it up, please see below. The actual title tag says - <colgroup><col width="420"></colgroup>
Technical SEO | | DaddySmurf
| Security systems | wireless | battery powered | Police Approved | CSS | Google is showing - Compound Security Systems: Wireless Security Systems | Battery ... <cite>www.compoundsecurity.co.uk/</cite>Manufacturers & suppliers of The Mosquito Device & Professional industry compliant and Police recommended battery powered wireless security systems.Contact us - Mosquito Anti-Loitering Devices - Security Equipment - Installers<iframe class="SEOmoz-iframe" src="chrome-extension://eakacpaijcpapndcfffdgphdiccmpknp/html/serpbar.html#{" settings":{"dmr":false,"dmt":false,"mr":true,"mt":true,"serp-overlay":true,"toolbar-enabled":true,"subdomain-metrics":false,"serp-panel-open":true,"toolbar-position":"bottom"},"lsdata":{"feid":1245,"fipl":315,"fmrp":4.717881718426137,"fmrr":3.169235978744307e-9,"ftrp":5.245402699173709,"ftrr":8.283399271183101e-8,"fuid":15756,"pda":47.20670031521297,"peid":1266,"pid":315,"pmrp":4.634793943915049,"pmrr":1.137485303730264e-7,"ptrp":4.949510322693934,"ptrr":1.6938187788875737e-7,"puid":15777,"ueid":510,"uemrp":4.693787066897207,"uemrr":2.520503065617982e-10,"uid":1060,"uipl":191,"ujid":1038,"umrp":4.96103855611017,"umrr":5.477715129904515e-10,"upa":55.929113684261466,"utrp":6.066855084050327,"utrr":2.1655670926371268e-10},"user":{"level":"pro","options":{},"proenabled":true,"aclurl":"http:="" moz.com="" users="" level?src="mozbar","loginURL":"https://mza.seotoolninja.com/login","logoutURL":"https://mza.seotoolninja.com/logout","apiRequest":"url-metrics","cols":"133146078688","expired":false,"accessId":"pro-RGFkZHlTbXVyZg%3D%3D","expires":1374249469,"signature":"M%2Bh%2FXh4OS%2BAMtT2j6kuntWSTvNI%3D","displayName":"DaddySmurf"},"serp":1,"host":"www.compoundsecurity.co.uk"}"" scrolling="no"></iframe> If anyone can tell me how to correct this, i would very much appreciate it. Regards, Si0 -
Google Webmaster Tools : no data available
Hi guys I have a website which is 2 years old. Since 03/01/2013 I have no data in Google Webmaster Tools > Trafic > Search queries. The queries, the impressions and the clics dropped suddenly from one day to the next. I checked the rank of my keywords and the traffic of my site. They are stable and didn't move which means that they don't cause the problem. Has anybody had the same problem ? Is it Google Webmaster Tools bug ? Many thanks.
Technical SEO | | PFX1110 -
My blog page isn't ranking in Google
Hi, I noticed that my blog page on my site isn't in Google when i search for full URL link http://www.asggutter.com/blog/ instead i see page that isn't even working asggutter.com/sitemap.xml screen shot http://screencast.com/t/6OVFLwL8nTL How i can i fix that. Thanks
Technical SEO | | tonyklu0 -
We're no longer turning up in Google SERP for our brand search when we used to be #1 after our site update. Any ideas why?
We recently updated our website and during the push, someone mistakenly 301 redirected "www.brandx.com" to "brandx.com" instead of the otherway. Since then, our website no longer turns up for the search "brandx" on Google. We have reversed the mistake a few days ago, but we're still not turning up, and we used to rank #1 in Google SERP. Could it just be due to timing between the crawls and that our www. site didn't make it in Google's index due to this mistake? We have submitted our new sitemap to google a couple of days ago as well, as a side we're still showing up #1 in Bing's results however. And it should still show up based on SEOMoz's SERP report. Any help would help as I'm growing increasingly concerned.
Technical SEO | | JoeLin0 -
Why hasn't my sites indexed on opensiteexplorer.org changed in weeks?
Why hasn't my sites indexed on opensiteexplorer.org changed in weeks, even though I've done link-building like crazy?
Technical SEO | | AccountKiller0