Scaling A Small Agency
-
I have reached a placed where I now have several clients and we're charged closer to the $2k/month mark for our SEO services. We normally partner with the client's inhouse copywriter or content person so that's a piece we don't have to take on in house...however we do provide content strategy for their person to execute.
I'm now at a place where I want to scale and offer link building but quality link building services. I do it all myself and I really can't keep up with the time management and amount of labor that goes into quality link building. We're not looking to outsource or pay $10/hr for link building as I know we won't get the quality and impact our client's want.
Can anyone speak to hiring people for SEO/Link building purposes for a small SEO agency? Right now it's myself and 2 interns, but even the interns don't fully know SEO. Just trying to figure out how best to proceed with scaling and how much to pay a part timer we bring in house. Also....how on earth do you all manage link building projects for multiple clients. I hope the $2K I'm charging is a fair rate...I feel like I should be charging more.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO - Ecommerce Small Business Quick Wins
Hi I have a few hurdles I need some help with. I work on an ecommerce site, it's huge but I'm the only SEO. I've identified areas where we can make progress in rankings - we already have pages appearing for those terms, but they still need help to be pushed higher. My issue is - if it's a product listing page & we have all the SEO foundations here already, how can we push this even further? No one in the company wants too much content on this page taking away from products & I've tried adding a small amount - with no results. I know UX is something to be looked at, but I need support from others so this will be slow. Does anyone agree that writing user guides, hub pages & articles that this is a good next step? My only worry is - these pages will also be new and take time to rank so will they help the category pages enough? How can I maximise them? I'm also the only SEO, so really need to pick my battles. Thanks Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Hiring: Ecommerce SEO Technician (Remote Agency)
Hey, we're looking for an experienced Ecommerce SEO. Someone that can do full site audits, build links, walk clients through implementing Schema and more. Didn't see any category for hiring so if there is a better place for this here on Moz just let me know. Thanks! Ecommerce SEO Technician, Remote, Full-time Whitecap SEO, a young and fast-growing search marketing agency, is looking for an experienced white hat Ecommerce SEO Technician. Our ecommerce clients need their websites to perform exceptionally well in search results to drive new visits and growth. This position requires a strong understanding of ecommerce SEO and the technical aspects of search and web marketing, including SEO best practices for white hat linkbuilding, on-page optimizations, along with fundamental tasks like keyword research and earning off-page signals. Responsibilities Design and conduct white hat outreach campaigns using SEO tools Assist SEO Manager in design and execution of SEO strategies Conduct full site audits Provide specifications for any technical recommendations Accurately estimate new projects and execute those projects within defined scope Communicate with clients how to execute recommended technical changes Stay current on industry trends Skills & Experience 3-5+ years of technical SEO experience. Ideally 2+ years at a digital agency Experience optimizing small to large scale ecommerce websites Experience working with technical SEO tools such as Screaming Frog, Ahrefs, Moz, Google Webmaster Tools, etc. Experience on multiple large scale, complex national SEO campaigns Familiar with ecommerce platforms such as Shopify, Magento, etc. Experience with complex Google Analytics setups: proper tracking and reporting between Google Adwords, Google Analytics and clients’ marketing automation platform Familiar with Schema implementation on ecommerce sites Personal Attributes Excellent organizational skills and the ability to manage competing deadlines Strong written and verbal communication skills Identify, assess, and prioritize a client site’s technical problems Ability to distill complex problems into easily understood, actionable recommendations Critical thinking / analytical problem solver Self-starter that can own a project from inception to completion Working at Whitecap SEO We believe in building success for our clients that will last and take pride in our retention rate. As a small remote team, strong communication is more than just a bullet point on a job listing - it is essential to our success. Everyone on the team has to fill a variety of roles and get things done to deliver the best results for our clients. We offer the chance to work with quality clients and great team members. Salary: $50-65k DOE Apply Wufoo Form
Intermediate & Advanced SEO | | WhitecapSEO0 -
Will using 301 redirects to reduce duplicate content on a massive scale within a domain hurt the site?
We have a site that is suffering a duplicate content problem. To help resolve this we intend to reduce the amount of landing pages within the site. There are a HUGE amount of pages. We have identified the potential to reduce the pages by half at first by combing the top level directories, as we believe they are semantically similar enough that they no longer warrant being seperated.
Intermediate & Advanced SEO | | Silkstream
For instance: Mobile Phones & Mobile Tablets (Its not mobile devices). We want to remove this directory path and 301 these pages to the others, then rewrite the content to include both phones and tablets on the same landing page. Question: Would a massive amount of 301's (over 100,000) cause any harm to the general health of the website? Would it affect the authority? We are also considering just severing them from the site, leaving them indexed but not crawlable from the site, to try and maintain a smooth transition. We dont want traffic to tank. Has anyone performed anything similar? Id be interested to hear all opinions. Thanks!0 -
How can a small business compete with a larger business?
I work for a web and graphic design company. We're not a huge shop but we do fairly well. We're starting to dig into SEO, especially for ourselves. Our biggest problem is our backlinks and competition. We need to be able to rank for keywords like "web design boston" and "graphic design boston". Yet our competition has those locked down and only because of their backlinks. Normally I would say well okay lets look at what they're doing and do it better. The problem is most of their backlinks come from their clients websites that they themselves have designed and put a link on the footer of each page. We do that too but because we're smaller we don't have anywhere near as many clients as they do. I know I can try and rank for more "niche" keywords. But I want to know in all honesty what my options are for these same keywords. What realistic methods can I use to achieve the same kind of rankings they are?
Intermediate & Advanced SEO | | iconadvertising0 -
Link Building on a small budget
Hi Folks I'm looking for recommendations from the community that can help me tic the requirements below; Looking for link-building services for a small start up. Prefer to work directly with the person doing the work. Prefer that they speak English 🙂 Have a small monthly budget so not looking for big organisations, rather a expert who is working on his/her own, and can have a phone conversation with me before engagement. Any-hoots I may be looking for a needle in a haystack here but any recommendations on people would be highly appreciated 🙂 PS: I know SEOmoz recommends some folks, but wow they are expensive ... can't afford that
Intermediate & Advanced SEO | | OMDAustralia0 -
Reading suggestions for a local french small biz website?
Greetings Mozians! I'm working on this small biz french website in north east canada. It's very small and the domain is new, we have no backlinks, so it's hard to rank for keywords. We do have a specific target with few expressions in mind. It's not really competitive but we don't rank really well. Do you have any articles or document that you would suggest me reading? Thanks a lot everyone. Here's the site : http://www.copiescourrierplanslg.com/accueil
Intermediate & Advanced SEO | | Akeif0 -
Website design agency - Penguin update could effect us?
Hi Guys, Just wanted to pick your brains here - I have a client who I have just taken on who is a small website design agency, all their clients they have built websites for over the years have the anchor text; 'website design' Will the website be effected by the new Penguin update due to the face they have thousands of links on clients websites they have built all witht he same anchor text? One idea I thought about is to build links into different pages of the website on future client websites? Any help or guidance would be much appreciated ! thank you Thanks Gareth
Intermediate & Advanced SEO | | GAZ090 -
Do sites with a small number of content pages get penalized by Google?
If my site has just five content pages, instead of 25 or 50, then will it get penalized by Google for a given moderately competitive keyword?
Intermediate & Advanced SEO | | RightDirection0