Competitor Analysis (help!)
-
Hey everyone,
I'm working on keyword research, and am at the point of going through my list and doing some competitive analysis to figure out which phrases are viable as far as competition goes.
What methods are you currently using?
As of now, we've been manually searching the phrase in Google, and using the Moz toolbar to check the metrics, backlinks, domain authority etc.
I remember before the Adwords integration with Moz was removed, there was a more efficient way to do this using the keyword difficulty tool.
Any guidance/suggestions would be greatly appreciated.
Thanks!
-
Thanks for the response Mark!
I'll check it out and see if it's still a working solution, definitely looks promising.
-
Other tools to do this also, but they aren't cheap, like SEM Rush, Searchmetrics, etc.
Tom Anthony had written a great blog post here on Moz a while back with a Google doc for doing this, but I'm not sure it's working anymore - you can check here
-
I still use SpyFu (along with Google trends). Not always extremely accurate, but is in helpful in looking at historic data (ad copy, seasonality & etc.)
-
Thanks Vizergy, are you doing all that manually via Google yourself as well then?
-
The only tool I know of that does this for you is BrightEdge. Otherwise doing it manually is probably the best way to go. If there are other tools out there that do this I have no doubt someone here will know of it.
-
That's a good idea for the research phase for sure, but i'm just trying to figure out the most effective/efficient way of breaking down the SERP competition for my selected phrases at this point.
Thanks for the response!
-
Call me crazy but I still find myself using Google Trends to compare different iterations of like phrases. It also gives related search suggestions...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Newsletter Optimization Help - Anyone know someone?
Hi Moz'ers! I am looking for some help and possibly a referral. My organization has a massive newsletter, 180k subscribers but the performance of the newsletter has been decreasing over the past couple of years with a really poor CTR. I am looking for someone to help optimize and provide recommendation on how we can better the newsletter performance again. We are in the international education and travel business, primary audience is college students within the US/UK/AUS. If anyone has a recommendation of an agency or consultant specializing in newsletters optimization, that would be amaze-balls!
Moz Pro | | GoAbroadKP0 -
Perplexed - Errors increasing, moz rank dropping, conflicting data from other sources. Please Help.
Hi there, I'm in a bit of a bind and could seriously do with some help. For the past month I've been working with a client to resolve errors onsite. In that period my moz rank has plummeted and my errors (dupe title & content) have increased dramatically. The correlation makes sense, the increase - not so much. Here's why, screaming frog is reporting that the majority of duplicate titles have been removed or dealt with. I've also got the assurance of the developer that the suggested changes are being implemented. Unfortunately, I'm not familiar with the CMS - umbraco - and this is the first time I'm working with this particular developer, so I'm not sure how to gauge progress without using moz tools. So, here are my immediate questions: 1. Why would I get different results from Screaming Frog and Rogerbot? 2. Has anyone here been in a similar situation and could they recommend areas to watch for errors creeping in? 3. Is there a way of identifying which errors have occurred when? Narrowing it down to the week each error occurred would be good enough. 4. Is anybody aware of any inherent SEO flaws in umbraco or common SEO mistakes made using the CMS? 5. is there anything I could provide you with to help you help me? 6. Do you have a suggestion? I'm pretty stuck. Thanks in advance.
Moz Pro | | KJDMedia0 -
Why is my domain authority lower than my competitors ?
I am totally confused with the information that I am getting from the Site explorer. My domain authority is 26, while my competitor's is 29. I am confused because every one of the factors that SEOmoz uses to determine our domain authority has higher rankings for my website. My SEOmoz rank is higher, my external followed links is higher, and so forth. The only factor that my competitor has with a greater ranking or number is that they have more internal links. I used the link metrics portion and added their URL to see all of this information. Can anyone tell me how this is possible ? My domain is www.Prickettproperties.com and one of the ones that I am looking at comparing is www.liquidlifevacationrentals.com
Moz Pro | | Prickett0 -
On Link Analysis tab I my best pages are 301 and 404 pages.
I looked on my redirrect file and found that /* redirects to /v/404.asp.
Moz Pro | | sbetzen
However if you look below at the link analysis the 404 page is getting a 404 error.
The homepage ecowindchimes.com/ is getting a 301 (but I don't know where it is going to).
The third one is also redirected. 1. [No Data] ecowindchimes.com/ ||| 301 ||| 2 ||| 36 2. 2. [No Data] ecowindchimes.com/v/404.asp ||| 404 ||| 2 ||| 34 3. [No Data] 3. ecowindchimes.com/index.html?lang=en-us&target=d2.html ||| 301 ||| 1 ||| 33 So I have 2 questions: 1) should this be fixed? and 2) how? This is a volusion site and I believe the "catchall" redirect was done by them0 -
Drop in domain authority for myself and all my competitors, was something changed?
On the 1/11 report all four websites dropped, and starting on 2/12 they all dropped a few more times. These are all large companies who are completely white hat. Was something changed? The reason I asked is all of our linking C-Blocks dropped as well. Mine dropped from 114 to 42 and I have no idea why. All of my competitors dropped as well, is this related?
Moz Pro | | EcommerceSite1 -
Competitor Analysis
Hi, Is it possible to use SEOMoz to see the keywords my competitors rank for? Thanks Andrew
Moz Pro | | Studio330 -
Is the keyword difficulty tool the most helpful in all situations?
I understand that the scores it generates are essentially based on the difficulty of appearing on the first SERP for the keyword in question. That said, I am having a lot of difficulty finding keywords in my niche which return a score that would make this easily achievable for a site of my size.... The reason I'm pointing this out is because theoretically, a keyword could have a HIGHLY competitive first SERP, with a significant drop-off on the second SERP, which would make achieving a top ranking on that page substantially easier. So my question really is, is the importance of appearing on the first SERP so unequivocally important that it is a pointless activity to attempt deliberately to rank for keywords on the second SERP, which is ignored by the keyword difficulty tool? I know the breakdown of clicks goes something like 40% for top spot, 12% for second and downwards from there, but if a certain query has over a million searches per month, for example, it would still be possible to get considerable amounts of traffic by trying to rank highly on the second SERP, which the keyword difficulty tool cannot help with. So is this really a useless activity?
Moz Pro | | ZakGottlieb710 -
Looking For Help/SEOMOZ Consultant
Hello - I am new to SEO and SEOMOZ and I am having issue setting my campaigns up. Can you lead me to a resource/referrals that can help me with my SEO MOZ campaign and etc. I watched the how-to videos - but I am still not sure if I am set up correctly and getting the everything I need from this service. I am looking to hire someone to set me up and get me rolling. Thanks!
Moz Pro | | clutchmag0