Francise Space: How to handle Duplicate Content?
-
We have a client - http://www.certapro.com/ with 330+ individual franchises. The individual franchisees all share the same content. If you perform a series of search by zipcode, you'll see the different regions all share the same copy blocks.
How would you handle this situation? New content for all 330+? Canonicalize them to a single source? Keep in mind we need to scale and would have to work with the local partners who may not be web savvy.
Also thinking about iframing the same content as an alternative.
-
agreed, so you can fix this by simply making the content on your site unique and now your previous content is the one that the current and future franchises should be using.
-
The way I have suggested it in the past to my clients was a way that I saw another company do it. What they did was have custom content on their main franchiser site. Then they supplied different copy for the franchisers that they could use on their sites. They were also pretty strict in the area of enforcement, like if a franchiser was caught using hteir copy they would make them remove it and use the other copy.
This whole process could be extended into a service where they provide custom content for an extra cost or even included in their agreement as well.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New business / content marketing
Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?
Local SEO | | Ryan070 -
How to go about SEO when the content on all the pages is in a regional language (with its own script which is non-roman) but majority of searches are in the same language but roman script?
For example, the entire content is in an Indian language called Gujarati and the script is also Gujarati. However, when I did a keyword research, I found that majority of the searches are in Gujarati langugage by roman script e.g. "gujarati sahitya" meaning Gujarati literature. Any ideas would be appreciated.
Local SEO | | Tumul0 -
Duplicate content on multiple domains
Dear all, I have bought 30 geo top level domains. This is for an ecommerce project that has not launcehd yet (and isn't indexed by Google). I am now at a point where I can change/consolidate all domains as sub domains or sub folders or keep things as they are. I just worry that link building would be scattered and not focused and that it might be better to concentrate the efforts on one domain. What are your views on this? Many thanks!
Local SEO | | UpMedio_SEO
Ami0 -
Duplicate site with same content
Hi All, I hope someone can assist, We have 2 brands that sell the exact same products. We have a main and an off brand. We just redeveloped the main brands site and now have to do the off brand (was owned by another company and we acquired them, we then changed their products to match ours). Am I able to pretty much clone the site and just change the branding and rel canonical each page to its original on the main brand? Granted I will lose rankings but will it be something that will affect anything else? I want to do this so it saves us time in updating products on both sites (and avoids errors in incorrect pricing). Would appreciate some guidance with this one 🙂 Cheers Dave
Local SEO | | CFCU1 -
Handling redirects when 2 companies merge
I am working with 2 local businesses that are joining forces to create 1, new business. Both individually hold consistent position 1 and 2 in Google for the majority of their chosen terms. However, the merger will see a new brand name and therefore a fresh out of the box domain. I have suggested setting up a partition on the hosting for both old URLS. All that will be hosted there would be .htaccess files with 301s to the like-for-like pages on the brand new domain / website. This will obviously also aid UX. However, is this overkill? I personally think not... but would a domain level 301 redirect work just as well from preserving / passing on any authority to the new URL.
Local SEO | | AbsoluteDesign1 -
Attacking Doorway/Thin Content pages?
What's the best way to approach fixing thin "city+services" pages? Would recommend doing one page at a time? Or doing a little on a bunch of pages at a time? For example, rewrite one page with 1,000 words of unique content, adding city specific images/videos of services rendered and local testimonials over the course of a week? Then go to the next page the following week? Or, one week add city specific images/videos to all the pages you can? Then, the next week add something else to all the pages? I'm trying to figure out the best way to scale this, and also which way google/search engines would prefer/look more kindly at? Thanks, Ruben
Local SEO | | KempRugeLawGroup0 -
What can I do to rank higher than low-quality low-content sites?
We lost our site in an actual meltdown at our hosting provider in January, and decided to do a new site instead of bring back a dated backup. So we've only been "active" at our URL since about May. That said, I have not seen any irregular or unexpected penalties. Not showing up is natural if you have literally nothing to show. We have had a site since then, though, and while it isn't going to win any award, we've built it with best practices using sites like this, trying to use natural, helpful, actual language to convey what we do and why we do it (we're web developers for small business making WordPress sites). Paying attention to titles, keyword frequency and variability, alt tags, etc. Always erring on the conservative side. While we build sites for people across the country (and a few in places like the UK), we just moved into an actual office space in our hometown so it's never been more important to push our visibility locally. We've just come back on the scene, in relative terms, so there's no expectation we'll crack the top five or ten; they all have teams of people and bags of capital and have been around many, many years, plus they link to the dozens upon dozens of sites they have done and promote their appearances in press releases and such. Their content is not bad, and most of it is good and not spammy. They are being genuine. That said, we're in the late 40s to late 50s right now. Happy to show up at all, but after that first group of legitimate sites, there are automatically generated webpages (which I thought couldn't even be listed...one is an MP3 download site that mentions one of the top companies in the page title, and just has a random video on the page) local companies touting themselves as SEO "experts" that say things like "Here at Company X, we work hard to bring you the best Rochester, NY web design in the hopes that when you make your Rochester, NY web design decisions, you'll think of us first Rochester, NY web design." I changed the company name and the location, but that's an actual line from their site job listings from places like Craigslist and Indeed hair stylists dentists (?!) Our code validates, we've incorporated Schema for our addresses, our site is usually fast (650ms to 1.3s in Pingdom from Dallas). We don't do any redirecting, our metas likes everyone else's don't count for ranking but are thoughtfully produced, we pay attention to using concise and accurate URLs without stop words, etc. There are also very very few resources loaded on a given page. That said, there's not a lot on the blog that's new and all told we have I think 13 total pages including a few posts. Is it even possible to get close to the actual pack if we, for example, posted more regularly? I was just reading here about how we shouldn't put our links in the site footers of our clients (which we don't always anyway), so I have them only as branded links, only on the homepages, and only on sites that, when crawled, didn't have nonzero spam scores (everyone else has a nofollow link in our portfolio). I realize this is a super generic question but I wasn't quite sure how to search out this particular use case given that our aspirations are so basic...just trying to figure out if there's something obvious we're missing and shooting ourselves in the foot over. A thousand pledges of gratitude! (if this is too common and I just didn't see a duplicate, let me know and I will delete it or ask for it to be deleted....also, I don't want to appear spammy so I am not linking to my site unless it's absolutely necessary...not sure what protocol is...I'm pretty self-aware so I do believe everything I've said above is true).
Local SEO | | eaglenestmedia1 -
Content Across International Websites
I am wondering if anyone could clear up some questions I have regarding international SEO and how to treat the content placed on there. I have recently launched several websites for a product internationally, each with the correct country domain name etc and I have also followed the guidelines provided by webmaster tools on internationalisation. All the websites are targeted towards English speaking countries and I have rewritten most of the of the content on there to suite the English style of the targeted country. This is being said however I am finding mixed bags of information on what to do in treating large chunks of potential duplicate content. For example my main .com website which has been running several years (and is targeted to the UK) has a lot of well written articles on there which are popular with the visitors. I am needing to find out if duplicating these articles onto the international versions of the websites, without rewriting them, would have a detrimental effect on SEO between all the sites. I have done a site search for each domain name to see if they are cropping up in other local Google versions (e.g .ca site in Google.com.au etc) and they are not. Does this mean Google is localised to its results regarding duplicate content or is it treated at the root level? Any information to point me in the right direction would be a big help.
Local SEO | | Rj-Media0