Keywords going to Subdomain instead of targeted page(general landing page)
-
Why are some of my keywords going to subdomains instead of the more general/targeted landing page.
For example, on my ecommerce website, the keyword 'tempurpedic' is directing to the subdomain URL of a specific tempurpedic product page instead of the general landing page. The product has a page authority of 15 and the Tempurpedic landing pages with all the products has an authority of 31.
I have also noticed that my 'furniture stores in houston' keyword directs to my "occasional tables" URL! instead of a the much more targeted homepage.
Is there something I am missing here?
-
Ok as far as I understand your question, you are saying your website is ranking but for some keywords not the preferred page on the website is ranking.
I will answer as per the best of my understanding…
Ok this usually happens when you didn’t setup your website navigation and structure correctly. I would prefer to give another look to your internal linking strategy.
Another thing you can do is to get some quality links with anchor text around your keyword to your targeted pages.
Get an internal link from the ranked page to the page you want to rank in search engines against your key term.
I am not saying this will work 100% but most of the times it works for me…
-
You are correct about the sub-directory!
Sorry, these are the product pages:
keyword-flexsteel
keyword-flexsteel furniture
http://www.galleryfurniture.com/living-room/sofas/reclining-sofas/flexsteel-belmont-reclining-sofa
keyword-flex steel furniture
http://www.galleryfurniture.com/living-room/sofas/reclining-sofas/flexsteel-crosstown-reclining-sofa
And this would be the ideal landing URL for the keyword:
-
Firstly, I believe that you are mixing up the terms subdomain and subdirectory. A subdomain would be occasional-tables.example.com and a subdirectory would be example.com/occasional-tables, which I believe is what you mean.
There are a lot of reasons why Google could be sending it to a page other than the one you're attempting to rank for but it's really hard to tell without seeing the actual page.
-
Now you may be on to something! I don't know if this is the case because I was tracking 3 forms of flexsteel and each one directed to a different product page! But I can go into the products and add a parent link to the main flexsteel page to give it a bit more internal link value. Thanks for the tip.
-
Well you've got flexsteel as a keyword on two URL's. Google probably is putting more empahsis on the deeper page because it either existed longer OR has been crawled with higher factors for the keyword.
You may want to check out your other internal linking and make sure everything is going to the new product page. Chances are you have lots of internal links pointing to the deeper page, hence making it appear more authoritative on your site.
Check on that, then re-upload a new sitemap for a new crawl. Good luck!
-
Thanks for the response. I looked into that preferred domain, but it is not what I am looking for.
My issue is that keywords are being targeted to specific pages instead of general pages. For example:
Keyword- flexsteel
directed at product: /living-room/sofas/reclining-sofas/flexsteel-crosstown-reclining-sofa
instead of flexteel landing page: /flexsteel-furniture
-
You probably need to set your preferred domain in your Google Webmaster Tools.
https://support.google.com/webmasters/answer/44231?hl=en
See if that is what you are looking for.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking without use of keywords on page & without use of matching anchor text??
Howdy folks. So, here is a dilemma. One of competitors of ours is somehow ranking for a keyphrase "houston chronicle obituaries" without any usage of these keywords on the page, without any full or partial anchor text match ("chronicle" is not used anywhere). The rest of competitiors' rankings make sense. Any ideas?
Intermediate & Advanced SEO | | DmitriiK0 -
WordPress – parent category "blog" instead of regular "post page"?
In WordPress you normally show you blog posts on: Your home page. Your "posts page" (configurable in the Reading Settings) I want to do neither and have a third option instead: Assign a parent category called "blog" for all posts, and show the latest posts on that category's archive page. For the readers, the experience will be 100% the same as a regular "posts page". The UI, permalinks, and breadcrumbs will be 100% the same. But, I have heard that the "posts page" is important for Google for indexing and understanding your blog. So is is smarter SEO-wise to use a "posts page" instead of a parent category named "blog"? What negative effects might there be, if I have no "posts page" and just use the parent category "blog" instead?
Intermediate & Advanced SEO | | NikolasB0 -
Home page ranks for most keywords with no SEO
Hi Guys, The keyword I am trying to rank is on seperate page with its own Optimization in place. However the HOME page of website starts ranking for that keywords . The keyword is mentioned on Home page Just once in content description, that's all. What should be my ideal strategy. Deleting the Sub Page, will that improve the SEO of my home page and improve the Rank for that keyword ? Also I can see my Own YELP pages rank better than the actual website for few terms . Any way around this ? A Part from building links to page ?
Intermediate & Advanced SEO | | aus00071 -
Pages with Duplicate Page Content (with and without www)
How can we resolve pages with duplicate page content? With and without www?
Intermediate & Advanced SEO | | directiq
Thanks in advance.0 -
Google Ranking Generally in Germany - Keywords & Umlauts
Hi Mozzers, I was hoping i could get some advice/opinions on a website ranking problem i have been working on, in particular one of the pages. This is our German language website which is hosted from Germany and a flaunt German speaking member of staff from our German office moderates the text content of the website for us.Our website seems to get good traffic ,visitor navigation and conversions. One of the keywords i focus building around is Schallpegelmessgerät which is one way of basically saying Sound level meter in German. The keyword uses an umlaut which i cannot use in the URL, but google is picking up and putting into the snippets, but apart from that our on-page optimization is good according to the moz tool. I have been trying to improve our content and we post many blog articles around the topic/keyword but google.de seems to choose not to even display this on the first couple of pages and sometimes ranks our blog articles around the third page. We are even been outranked by some low quality cheap online shop websites some of which with low quality content and low page and domain authorities. I had accepted this but after looking at bing.de and doing a search i find our page in the top 5 results, i understand that google and bing's algorhythms are different but just struggling to get my head around it all. Here is our website & page - http://www.cirrusresearch.de/produkte/schallpegelmessgerat/ Any advice on this situation would be greatly appreciated, thank you very much for reading this James
Intermediate & Advanced SEO | | Antony_Towle0 -
What to with an event page that is over?
Hi, We participated in an event and it is now over and therefore it has to be removed now. I was thinking of writing a blog post about the event and place a 301 redirect on the page enlisting the event's detail and registration process. Would it be a good idea or should I do something else? Regards,
Intermediate & Advanced SEO | | IM_Learner0 -
Image Alt tags--always include the targeted keyword?
Question for all the SEO's out there. Do you always include your target keyword in the image alt tag? For example, if you had an article on osteoarthritis, and you included a photo of an old man, would you put "old man on a bench" or "old man suffering from osteoarthritis" -- even though you have no idea if the old man suffers from osteoarthritis?
Intermediate & Advanced SEO | | nicole.healthline0 -
Targeting Keywords at Home page or 301 URL?
Background info This is a new site and I am using Wordpress for a CMS not a blog and I have set a static page as the home page. The problem is when I configure the home page as a static page in wordpress it sets a 301 redirect to that page, which is this domain.com/software-consultancy (so the software-consultancy page is now domain.com). I thought about creating a separate Home page but I didn't see the point as the pages would be almost identical. **"Should I target keywords to the home page?" ** If I start link building using the phrase "software consultancy" to the home page should I link to domain.com or the 301 redirect URL domain.com/software-consultancy ? My thoughts are that if the URL has the keywords I am targeting in it will help with SEO. Or should I create a separate home page and just link the company name back to the home and have a separate page for "software consultancy" my thought is that having exactly what the company does on the home page would be better. But I don't want to lose out on search engine traffic by not having the keywords in the URL I am going to be link building for. I guess if I link build to the 301 redirect URL I can always revert back to this URL if I want to change? FYI here is my site structure: The site is for a small software consultancy and I have the following structure: domain.com/software-consultancy -- (Set as Wordpress static Page so essentially a 301 redirect to / ) domain.com/software-consultancy/areas domain.com/software-consultancy/areas/london domain.com/software-consultancy/areas/new-york I would really appreciate some feedback on this, even if it's experience / advice and there is no exact answer. Many Thanks, J
Intermediate & Advanced SEO | | SEOKeith0