Do schema review numbers have to be manually updated?
-
Hi!
I've had success with review schema rendering in SERPs but have had to manually code the numbers and update those numbers as more reviews come in (which is a bit time-consuming). Is there a way to use auto-generated numbers that will still render schema or do those numbers have to be manually added?
I've looked at the schema for sites like IMDB, and their schema numbers seem to be manually added, which seems like a huge lift.
Advice/input is appreciated!
-
Are you using a WordPress theme or a custom site theme?
Let's use this flow as an example:
User comes to your site and views a product
User submits a review to the product
Manager approves the reviews through the CMS
The review shows up on the product page
When the review shows up on the product page, your site probably generates that once the review is approved by a manager. The site generates some HTML and sticks in the review. That HTML generated should include the schema markup for the review.
Same with your products, if you push a new product into the site it generates a product page. Within that page's template should be the markup auto-generated (if it is built into the theme).
Does that help? You can PM me your site and I will take a look to be more specific.
-
Thanks! Can you explain a bit more?
Do you mean that I should still have the usual markup (price, review count, product name, etc.) in the usual spots, and just have number-generating code to get the actual numbers? (And that will still be recognized by search engines?)
The site that I work for doesn't have a uniform placement of price, product, etc. on its various pages, so I'm concerned that adding markup to the theme wouldn't work properly.
-
Your numbers do not need to be manually updated, but they do need to be wrapped in the correct schema in order to be read and updated by Google.
Your site's theme should include the schema markup and whenever a new review is entered the theme would take care of the code behind the scenes.
If you're adding markup manually now, then your theme probably doesn't have the markup built into its code/functionality. In that case, you'd need to adjust your site's theme to include the markup automatically or add a plugin to do so. You can also use Google Webmaster Tools' Data Highlighter to try and have it update automatically (works well if your site is clearly structured).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I publish Amazon reviews on my own site/products? Do I need to worry about duplicate content or anything else?
I'm redesigning my site expected launch early January. I'll be selling some products that are currently are only available on Amazon; and those listings have thousands of very positive reviews. I'm seeing apps that are available that will sync reviews from my Amazon seller account listings to my products on-site. I'd love to start my site off with the great validation these reviews are sure to provide customers, but I wonder how concerned I need to be about duplicate content or any other cons.
Reviews and Ratings | | VaporApparel2 -
Reviews for Plastic Surgeons and Other Businesses where Anonymity is preferred
Howdy, fellow mozzers. I would like to hear some thoughts on how to go about review generation for industries, where anonymity is preferred - like plastic surgery, DUI/DWI law, even intimate-related stores etc. Far not everyone would want to have their profile attached to a plastic surgery procedure, especially in private areas; or have their face by a review about them getting out of jail for drunk driving etc. We have clients in those industries and many clients of theirs would love to leave reviews, as long as they don't have to login with Google or other accounts. We sure use those testimonials on the website, but, again, faceless testimonials can look fake. Any advice?
Reviews and Ratings | | DmitriiK1 -
3rd Party Approved Reviews - Widget or API Feed - Any thoughts ?
Hi Mozzers, We use a google approved 3rd party review company to collect reviews for our branches and now also for our products( this is about to be implemented). We currently use one of their widgets on our site (its javascript) to show the reviews. I don't think google can read this and I don't think we currently, therefore, get any direct seo benefit from it. My questions are as follows : I obviously want to get any SEO benefit from any review text which customers leave but as the data itself is housed on the review site with a widget on my site pointing to it,should I use an API feed as opposed to a widget. If google can read the review text on my page - then surely i should some benefit from it even though, it could technically be classed as duplicate content what are peoples thoughts ? . thanks Pete
Reviews and Ratings | | PeterCol120 -
Does anyone use an embeddable Google review widget?
Currently, I use an embeddable Yelp review widget on my site. The widget I use has been helpful, but is no longer actively maintained and I'd prefer to show Google reviews instead. Does anyone have a recommendation for a widget to embed Google reviews?
Reviews and Ratings | | Dions0 -
Motivating Clients to leave reviews
We are a bankruptcy law firm and therefore getting clients to post a public review is challenging, as they don't wish to disclose the fact that they filed for bankruptcy. I recently audited our local competitors. Most just have one or two reviews. But 2 firms in particular have 6- 10x the amount of what is "normal" for our practice area, and in addition they are 1.) all 5-star reviews 2.) the only review they had ever posted by that person (seems unnatural that your first and only review is of a bankruptcy attorney). This is the exact same fact pattern for both attorneys, so I am wondering if they are using a special tool or some how incentivizing clients to leave a 5 star review...is there any way to know if they are using unethical practices? So my question: how do we motivate happy clients to leave a public review when they the nature of our practice is a private matter? Is there a helpful tool or method people have found good success with? Is there a way to leave anonymous or first name only reviews on Google Plus? We have a lot of review on the testimonials section of our website, but clients who submit ask us to change their name for privacy. Could we somehow post these on Google Plus for the clients, while still keeping within the regulations of Google? Thanks in advance for your insights!
Reviews and Ratings | | JulieALS0 -
Why does Google return 1 star reviews in local listings as the "most helpful"?
I have a client who has recently received two 1 star reviews on Google local (unhappy customer and unhappy customers boyfriend). This is affecting an otherwise flourishing business as these two 1 star reviews are displayed prominently when you search for the brand in Google. They have since received more positive reviews, however Google insists on displaying, what they term, the "most helpful" reviews first. Why are these 1 star reviews deemed "most helpful"? In all honesty, they aren't even really that helpful, with the latter verging on slanderous. We are in the process of reporting this one as it personally attacks a member of staff, however, whilst we tentatively wait weeks for a response, I wondered if anyone has any idea on how G decides which reviews are "most helpful"? When there is no option for other users to rate these reviews as helpful (such as on play store).
Reviews and Ratings | | Silkstream0 -
Grade Us vs 5 Star Reviews?
We need to get some more reviews, so we're looking at either getting Grade Us or 5 Star Reviews' services. Does anyone have strong feelings about either one? Or another service? Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
How to display reviews from review sites on your own website?
Is there a good way to display reviews that people have left on sites like Yelp, City Search, Google, etc on your own website without triggering duplicate content issues? It's hard to get reviews, so I'd like to make the most out of the ones that I get.
Reviews and Ratings | | atstickel0