Need advice on direction to go with site
-
I am taking over this site and redoing it all over. I believe that google may have penalized the site because the site doesn't show up in the SERPS, but will show under a google search (site:prosplumbingsanjoseca.com). I am just asking for your opinions on what I should do to correct the issues with this site and get back into the SERPS.
-
Backlinks are what's hurting you. According to AHREFs, you've got 52 backlinks coming from paces like article directories, Russian comment spam, etc.
Get as many bad backlinks removed as you can, disavow what you can't get removed. But make sure you're building new links - quality links - at the same time. You need new links to improve rankings, getting rid of the bad links isn't enough.
-
First steps would be to connect with Google Webmaster Tools and see if there any manual actions against the domain. Correct any that they notify you about.
Update the site to be a value-added website. I.e. remove all thin content pages, duplicate content, optimize the site navigation architecture, optimize the internal link architecture, clean your sitemap, ect.
Examine the site's backlink profile and disavow any domains that are spammy and non-value added (link farms, blogs with duplicate content, excess comment spam, thin content, ect).
That should give you plenty to start with and you should see results once completed.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does A Local Therapist Need A Blog, or Should They Focus on Main Service Pages?
Hi everyone! I am just starting to practice SEO by assisting a friend with her local relationship therapy practice, and I'm not sure whether or not she needs a blog. Here's the content they currently have: A page for specific categories within relationship therapy (unmarried couples, marriage, divorce, pre-marital, etc) On each page, she describes what that type of therapy is, what clients can expect, and how she will help them during the process. My question is this: Does it make sense to start a blog, or, is it better to build out the main, static service pages with more content? I'm worried that if she does start a blog, that it could potentially take away from the authority of the main service pages. For example, let's say she writes a highly specific post titled "how to talk to your husband about marriage". Is it better to just incorporate aspects of this post on the main marriage page, or keep it as a blog post? I really appreciate any suggestions and I'm happy to answer any questions.
Local Website Optimization | | onitamara0 -
Advice on applying Service Area Schema
So I have client that delivers goods to residential addresses and commercial businesses. They have 60+ distribution centers but want to target surrounding counties, cities and territories. Our development team was considering using virtual location pages (thousands) for these service areas. I have lobbied against this out of concern that Google would label these "doorway" pages. These pages would not have full addresses. I want to develop a strategy to gain coverage in these surrounding delivery areas. I was told that applying https://schema.org/serviceArea might help. However will this truly bring in the necessary visibility? Would having only a few key select virtual locations suffice (along with Service Area schema)? Any advice on applying https://schema.org/serviceArea attributes would be much appreciated.
Local Website Optimization | | RosemaryB
Thanks0 -
Will hreflang eliminate duplicate content issues for a corporate marketing site on 2 different domains?
Basically, I have 2 company websites running. The first resides on a .com and the second resides on a .co.uk domain. The content is simply localized for the UK audience, not necessarily 100% original for the UK. The main website is the .com website but we expanded into the UK, IE and AU markets. However, the .co.uk domain is targeting UK, IE and AU. I am using the hreflang tag for the pages. Will this prevent duplicate content issues? Or should I use 100% new content for the .co.uk website?
Local Website Optimization | | QuickToImpress0 -
Building a new site and want to be found in both Google.co.uk and Goolge.ie. What is the best practice?
We are building a new site which is a .com site and the client would like to be found in both Google.co.uk and Goolge.ie. What is the best practice to go about this? Can you geo-target two countries with the one site?
Local Website Optimization | | WSIDW0 -
Client with business website as well as franchise site
I have a client who has created a Weebly web presence alongside his provided franchise website. What is my best strategy as he does not wish for the franchise site to out-perform his Weebly presence.
Local Website Optimization | | Sans_Terra0 -
Local site went from dominating first page - bad plugin caused duplicate content issues - now to 2nd page for all!
I had a bad plugin create duplicate content issues on my Wordpress CMS - www.pmaaustin.com I got it fixed, but now every keyword has been stuck on page 2 for search terms for 4 months now, where I was 49 out of 52 keywords on page one. It's a small local niche with mostly easier to rank keywords. Am I missing something? p.s. Also has a notice on the Dashboard that says: "404 Redirected: There are 889 captured 404 URLs that need to be processed." Could that be a problem? Thanks, Steve
Local Website Optimization | | OhYeahSteve0 -
Moving back to .com site
Hi Many thanks for all the input we have had from the Moz expert team here. We have had some great thoughts and we have finally decided that we need to move our site to an new provider and to go back to one single .com site for all our global traffic, as we cannot get round possible duplicate pages as we cannot use canonical nor alternate links with our current website provider and this has meant a big rethink in the last couple of weeks. We where running two sites, .com which has been running for 7 years and a .co.uk site which was dormant since 2007 until 2013 and used from last year to serve our local customers. Domain Authority for .com 19 and 23 for .co.uk Our new site will serve 3 currencies so we can offer £ $ & € without the need for duplicate pages or local pages. We plan but are flexible about using a 301 from the .co.uk site to the dot com. and have enough data to ensure we can do all 301 redirects at page level from our current .co.uk site to our new .com site. Can anyone provide any SEO tips on ensure we grow our rankings when we make the switch in about 3 weeks. Many thanks Bruce
Local Website Optimization | | BruceA2 -
International Site Geolocation Redirection (best way to redirect and allow Google bots to index sites)
I have a client that has an international website. The website currently has IP detection and redirects you to the subdomain for your country. They have currently only launched the Australian website and are not yet open to the rest of the world: https://au.domain.com/ Google is not indexing the Australian website or pages, instead I believe that the bots are being blocked by the IP redirection every time they try to visit one of the Australian pages. Therefore only the US 'coming soon' page is being properly indexed. So, I would like to know the best way to place a geolocation redirection without creating a splash page to select location? User friendliness is most important (so we don't want cookies etc). I have seen this great Whiteboard Friday video on Where to Host and How to Target, which makes sense, but what it doesn't tell me is exactly the best method for redirection except at about 10:20 where it tells me what I'm doing is incorrect. I have also read a number of other posts on IP redirection, but none tell me the best method, and some are a little different examples... I need for US visitors to see the US coming soon page and for Google to index the Australian website. I have seen a lot about JS redirects, IP redirects and .htaccess redirects, but unfortunately my technical knowledge of how these affect Google's bots doesn't really help. Appreciate your answers. Cheers, Lincoln
Local Website Optimization | | LincolnSmith0