Yoast settings for ecommerce site
-
Hello,
I can't find the answer anywhere so I wonder if someone here could help?
The ecommerce site I have has Yoast and Woocommerce installed.
The Post Types tab under Titles and Metas has various options:
Posts, pages, media, products, gift cards.
There is also custom post type archives for products and gift cards.
Should i noindex the media and also the custom post type archives for product and gift cards and if so why?
What about the taxonomies for ecommerce? What's best practise? Noindex?
I understand the settings for Yoast when its not an ecommerce site but this has kind of thrown me.
Thanks
-
Thanks for your help guys.
-
Yoast has an ecommerce plugin so use that.
It has a bit more functions specifically for ecommerce sites.
To answer the 2 questions:
Should i noindex the media and also the custom post type archives for product and gift cards and if so why?
- noindex is fine
What about the taxonomies for ecommerce? What's best practise? Noindex?
- noindex is also fine
On the sites I've worked with using that setup, those worked out fine.
-
Hey
Let me try and help a little here.
Firstly, the main reason you won't find an answer with regards to the specifics of Yoast WordPress SEO & WooCommerce is that is the wrong question to ask to some degree. The reason for this is that every site is unique and the WordPress SEO plugin is just a tool to help deal with the typical problems we see in SEO which is largely internal duplicate content.
Lets consider a typical WordPress blog and how the tool helps there. In a single user scenario as most blogs are we have the homepage, the author page and the date archives which are going to be largely the same. So, WordPress SEO allows us to noindex or disable the author archives, to noindex the date archives and just leave the homepage with good solid unique content.
Lets apply this to tags and categories - many sites have an SEO tag and an SEO category. Using the tools in the plugin we can choose to noindex Tags so again we can cut down on that potential duplication.
So how does this apply to your site? Well, we need to identify the potential problem areas and how we can use the plugin to address those problems.
- Uniqueness / Duplication - what areas of duplication exist?
- What areas of the site are potentially low or lower quality?
- What areas of the site are not useful as search landing pages?
The tool allows you to make broad brush strokes and noindex whole categories / tags / taxonomies but it also allows for granular control in the advanced settings of each entity and allows you to noindex individual pages, set canonicals, redirections etc. Ultimately, you need to audit the site, find the problem areas and use the tools at your disposal to implement the changes that are unique to your situation.
There are areas that the tool may not be able to help fully as well and it is prudent to crawl the site and optimise for crawl efficiency. WooCommerce and most ecommerce platforms in general can generate a lot of comparison type pages that can take a site with a few thousand products up to a million URLs - this creates a quality content needle in a largely duplicate content haystack problem so be sure to take this into consideration. Webmaster tools and robots.txt can be your friends here (ignore certain URL variables, block in robots). Yoast can help here sometimes as well with some nofollows but again, you need to identify the issues specific to your own site.
I am sorry that is not a do x, y and z kind of answer but in these situations it is rarely that simple and the WordPress SEO plugin is just a tool we can use to resolve problems that are unique to the individual site.
Hope that helps!
Marcus
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Making a site mobile friendly
Hey Mozzers, Im having a go at making our site mobile friendly without enlisting the help of developers and incorporating additional costs. I am ok with most of it as its just CSS work bar the odd occasion when i need to reposition some elements within the code. However, i have found myself wanting to use display:none {} on many elements that are just not practical on a mobile site. Some pages may have to hide substantial content. Would this be considered an issue or will google just see it as me hiding impractical elements for a different sized screen. I have googled this question for the past hour and there is a whole bunch of conflicting advice. As always, Many thanks
Technical SEO | | ATP0 -
Should we dump the https from a client site?
We inherited a site that has both http and https. No e-commerce or data transfer...just html. Should we dump the https certificate? I think it might be causing issues with indexing and possible duplicate content. The https site has a certificate warning message...not good. The URL is www.charlottemechanical.com
Technical SEO | | theideapeople0 -
Site removed from Google Index
Hi mozers, Two months ago we published http://aquacion.com We registered it in the Google Webmaster tools and after a few day the website was in the index no problem. But now the webmaster tools tell us the URLs were manually removed. I've look everywhere in the webmaster tools in search for more clues but haven't found anything that would help me. I sent the acces to the client, who might have been stupid enough to remove his own site from the Google index, but now, even though I delete and add the sitemap again, the website won't show in Google SERPs. What's weird is that Google Webmaster Tools tells us all the page are indexed. I'm totally clueless here... Ps. : Added screenshots from Google Webmaster Tools. Update Turns out it was my mistake after all. When my client developped his website a few months ago, he published it, and I removed the website from the Google Index. When the website was finished I submited the sitemap, thinking it would void the removal request, but it don't. How to solve In webmaster tools, in the [Google Index => Remove URLs] page, you can reinclude pages there. tGib0
Technical SEO | | RichardPicard0 -
Www. version of my site shows nothing in Open Site Explorer
When I first setup my site the domain was learnbonds.com. I moved hosts a couple of months ago and as part of the process I asked them to make the site show as www.learnbonds.com which they did. Now however when I goto www.learnbonds.com in open site explorer it says there is no data. When I enter learnbonds.com into open site explorer it gives me data but says that the site has been redirected to the www. version which shows no data. Also in google webmaster when I try to set the preferred domain as the www. version it gives me the following message: Part of the process of setting a preferred domain is to verify that you own http://www.learnbonds.com/. Please verify http://www.learnbonds.com/. I am concerned that this is hurting my SEO and would appreciate any advice you can give. Thanks Dave
Technical SEO | | fxtrader19790 -
Quoting From Another Part of Your Site
Suppose that you wrote an awesome piece of content and want to feature short segments of that content on your product pages. Is there any risk (such as duplicate content problems) to quoting a paragraph from another page of your site?
Technical SEO | | Charlessipe0 -
Does 301 redirecting a site multiple times keep the value of the original site?
Hi, All! If I 301 redirect site www.abc.com to www.def.com, it should pass (almost) all linkjuice, rank, trust, etc. What happens if I then redirect site www.def.com to www.ghi.com? Does the value of the original site pass indefinitely as long as you do the redirects correctly? Or does it start to be devalued at some point? If anyone's had experience redirecting a site more than once and they've seen reportable good/bad/neutral results, that would be very helpful. Thanks in advance! -Aviva B
Technical SEO | | debi_zyx0 -
UK and USA site versions
We have a UK site selling our product and we are due to appoint a reseller in the USA, they require a .com domain, which makes sense and they also would like to see American spellings etc and currency. also we feature heavily in pubs and they want this referred to as "bars" so there are a few tweaks here and there but mainly just slight variations on spelling and terminology. These are only minor adjustments to our current site, what is the best way of achieving this without falling foul of duplicate content issues.
Technical SEO | | IPIM0 -
Site problem
I moved a site earlier on in the year to a better server www.keyrs.co.uk, my main keywords being equity release - equity release calculator and equity release schemes. Since this happened the ranking have gone down and the schemes and calculator terms and have hit positions 7-8 when they were 2-3. basically my question is open to all, i am looking to see what the problem is with these pages as it is driving me nuts. All tools on SEO moz show the pages are doing well, however i must be missing something. Mike
Technical SEO | | TomBarker820