Can't figure why ranking dropped after SEO improved.
-
I took a website that never had any keyword research performed, meta data filled in or anything strategic regarding getting ranked on the search engines. We rebuilt the website from an old Dreamweaver install using Wordpress, did keyword research, optimized one page per keyword term, filled in all the appropriate meta data and alt tags. The site has dropped in rankings and I've been working for the past 3 months to attempt to raise it up. Can you see what I am doing wrong? (This is the client site: http://www.atozqualityfencing.com).
-
Under the performance tab and general settings check to see if debug mode is checked. Not that I am expert on this plugin! It is very complex.
Best!
-
Awesome catch, Chris!! I will look into this issue. Had no idea it was there!
-
I also noticed there appears to be a W3TC debug file on the home page that is pretty big. Is it possible this plugin is misconfigured and causing issues?
-
All in all, I'm sure there's a lot of things that can be done on-page. Though the main thing I'm seeing is that the server is pretty slow. I've managed to get response times from five to nine seconds. That's way too long and more than likely the main thing holding back the site.
Then there are a lot of requests on the home page, ~120. When you're dealing with a slow server, a lot of requests makes for a bad situation. It looks like the Facebook widget makes up about half of them. If you could find a lighter weight replacement, that would help. Plus you could enable server side compression.
Take a look at tools.pingdom.com and Google Page Speed Insights for a little more insight.
Basically, it looks like there's a lot of foundation work that needs to be done. Once that's done, you'll probably see some improvement. Then you can fuss over the paint/siding.
-
Did you 301 redirect all the old pages to the new pages (assuming URL structure was changed)?
What were they ranking for previously? And what page was ranking?
I may would advise having a more specific keyword for the home page considering it probably has a higher Domain Authority.
Thanks,
Cole
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google rankings
I have encountered a serious problem with google rankings and the sequence of events goes like this for a high volume phrase. I make changes to the page which gets a score of 98 in Moz and equally good scores in other tools. I resubmit the page to Google for searching via crawl in google webmasters. After about 1/2 to 1 day, the page will be ranked between 30 and 50. Within another 1/2 to 1 day, the ranking goes completely away. This page has much higher scores than pages that are ranked. Other phrases continue to rank OK.
On-Page Optimization | | tiedyedshop0 -
How can i improve our TTFB?
Does anyone know about TTFB? Amazon.com TTFB is 50ms. 3dsystems.com TTFB is 109ms. My website TTFB is around 900ms. I have tried to use Amazon CloudFont and change our VPS to a dedicated server. But it still not under 700ms. My website is based on wordpress. How can i improve my TTFB? Could anyone help?
On-Page Optimization | | gordonstyles0 -
Ranking problem.
Hello, Using Moz I can see that my ranks for my site ZenPlugs.com for keywords such as 'ear plugs' and 'molded ear plugs' and several other keywords aren't as high as other sites with similar DAs. I can't see why, am I missing something? Many thanks, Toby
On-Page Optimization | | T0BY0 -
Ranking a forum topic
We can rank a e-commerce product page,
On-Page Optimization | | kevinbp
http://moz.com/blog/building-deep-links-into-ecommerce-pages Q: But how do we rank a forum topic?
For example i want to rank this page, http://moz.com/community/q/does-a-link-in-facebook-count-as-a-backlinkHow do i go about doing it? Is it similar to ranking a website?1 -
What are these means for SEO?
Geo Meta Tags Dublin core Microformats What are they and If they are helpful for SEO purposes.How can i set them?My site is in wordpress.
On-Page Optimization | | csfarnsworth0 -
Images being ranked
I have a client who is concerned about the performance of his images ranking on Google Images. I have taken a look at the obvious things like - alt tags, title tags , file names. I am not sure why he is struggling quite so much to get his images ranked well as the sites he is competing against and who are already ranking are a very poor quality. This is his site - http://www.ukweddingfavours.co.uk Would really appreciate your feedback and I can dish out some good answers.
On-Page Optimization | | onlinemediadirect0 -
What Drupal 7 module for SEO, or if not what other SEO software for article writing does anyone recommend?
what Drupal 7 module for SEO article writing optimization, analyzation does anyone recommend? Thanks in advance. We are updating our sites and need this information. If hter is not a Drupal module what else would you recommend?
On-Page Optimization | | alternativelaw0