Using structured data for reviews - for negative or warnings.
-
We all use review markup today and we use it linearly as only a vote up or down. My question is around a site that will judge the negative impacts of given chemicals introduced into certain waterways. (Sorry, I must protect the client so I cannot give out all the info; I hope this is enough for a reasonable understanding.)
Is there anyone who has ever used or is aware of any markup that does not result in a star? So, if we use the current system, we end up where a bad chemical gets a ton of single stars. In essence what we are measuring is degrees of Positive. With four stars there is no zero positive, but 25%, 50%, 75%, and 100% (Ok unless it is aggregated).
I want to be able to show degrees of negative and obviously stars would be confusing. So, have a symbol that connotes a negative (skull and crossbones, X, !!, etc.) and the more of these someone marks shows more displeasure or more danger. Are there any ideas for this or any occurrences already on the Internet you may be aware of?
Preference would be to be able to at some point have search engines show them as snippets.
Thanks to all you Mozzers,
Robert
-
Hello Robert,
That I know of there is no micro-data markup for your specific need. However, you should be able to use the review rating for now. You can show the skull and crossbones or happy faces or whatever you need to show to the user, and then use the Rating or AggregateRating schema to translate that into what Google needs, which is essentially a number range from 1-5. These would show up as starts in the SERPs, but you could show them with whatever icons you like on your website.
-
Hello Fabioricotta
Thanks for the well thought out answer. If we were individually coding each review that would work but we are working with a lot of searcher generated reviews and wanted something that would be recognized by the search engines as well for the review.
I do give you credit for great thinking on this though! Thanks a ton. (Sorry, I went dark for about 10 days and did not answer back.)Robert
-
Hi Robert,
Have you try special characters on meta description? Instead of showing the first 5 letters on your meta description, you can use something like this character "" to represent your review about it. Does it work?
You can find the complete list of UTF-8 symbols here: http://www.w3schools.com/charsets/ref_utf_symbols.asp
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Code Not Working – Used Business Review Bundle Plugin
Debt Collectors – Debt Collection Agency Melbourne Hi Moz Community One of our client website JMA Credit (https://www.jmacreditcontrol.com.au/ ) We have installed Business Review Bundle Wordpress plugin to display our Google Reviews on our website. https://richplugins.com/business-reviews-bundle-wordpress-plugin Enabled Rich snippet option – to display aggregate rating Schema code available on the source Also, tested on structured data testing tool – it shows everything is fine https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.jmacreditcontrol.com.au But, Aggregate rating (star) not displayed on the SERP Page Waiting for valuable response to get this issue fixed
Reviews and Ratings | | Bhisshaun0 -
What is the best online reputation management software for generating legitimate Google (and other online) reviews?
Hello! Does anyone have a good experience with using an online reputation management tool to help generate online reviews for a Google My Business listing, Facebook, etc? The reason I ask about a review software is because of my client's age demographic (50+), so we need to have an automated system to request reviews from their clients and to make it simple for them to leave reviews.
Reviews and Ratings | | eport122 -
Google Reviews Rich Snippets
Howdy Moz fans! Does anyone know if you can use Google Reviews as a Rich Snippet in the actual Google listing for your business? It seems strange that you can have this for widgets like Trust Pilot and Reviews.co.uk and not Google Reviews. Surely Google allow you to display Google reviews on your site that can then be used for schema mark up? Maybe they don't because those reviews are used for local searches? Hope this makes sense. David.
Reviews and Ratings | | Slumberjac0 -
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
Hello, Moz's I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page? My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive? Thanks in advance 🙂
Reviews and Ratings | | MissThumann0 -
Do people receive notifications when you respond to their Google reviews?
If someone leaves a review of your business on your Google My Business listing, and you respond to that review, will they receive an email notification of your response to their review? We are working with a client who has unanswered reviews from several years ago, and though it's best practice to respond to all reviews, we didn't want to respond to reviews from 2013 if the person (who has likely forgot about their experience with the business in question) is going to get an email notifying them of our late response to their review. Thank you!
Reviews and Ratings | | BlueCorona1 -
How useful is Google Plus to a business?
Is Google Plus really very beneficial to a business, as our experience is that this is where difficult customers or even competitors can write bad reviews?
Reviews and Ratings | | CostumeD1 -
Why ratings (no. of reviews & stars) still not showing in search results?
We implemented Schema and submitted the pages (with actual ratings and reviews) to Google Webmaster's Structured Data Markup tool a few weeks ago, but the ratings (stars and no. of reviews) are not showing yet. How long do I need to wait? TIA!
Reviews and Ratings | | zpm20140 -
Bing Local Lists Yelp Reviews From Another Business At Shared Address
Hi everyone, I am having a problem with Bing local listings and am hoping someone might be able to help me out. Basically I am working with a business that shares an address with another (separate legal entities, different owners, different phone, different domain). Both are bathroom remodelers, but one uses the space as a storefront/showroom, the other is strictly a service area business and uses the space for storage/office space (this is the one I am working with). I have claimed their listing on bing local and set it to hide the address. The problem I am having is that for whatever reason, Bing local is associating the yelp page of business 1 (showroom) with business 2 (business 2 is not currently on yelp). My question: what options do I have to remedy this? Is there a way to request a manual review of sorts to have this fixed? Would it be sufficient to create/verify a yelp page for business 2 and hope that Bing picks up on this?
Reviews and Ratings | | rbmac0