Difference between Enhance Ecommerce & Event Tracking ?
-
Hello guys,
-
Difference between Enhance Ecommerce & Event Tracking ?
-
If i implement Enhance Ecommerce then no need to configure event tracking?
Thanks!
-
-
Hi There
I'm not an advanced analytics expert (maybe medium level ) but let me try to help out.
1.Enhanced eCommerce vs Event Tracking
Enhanced eCommerce helps you measure how users interact with your products, shopping cart etc - so you can see in depth information around adding items, viewing items, cart abandoning, purchase completions. You can slice and dice this at a product level. This is only for sites where you can purchase products on the site.
Event Tracking is like a blank canvas to track any sort of user behavior you want (within some limitations) - but you might track a button click, interaction with a video (play, pause, etc), or PDF downloads, or scrolling behavior.
Importantly, you can turn and event into a goal where you could track sign-up form completions (via the click of the 'submit' button) as a goal and tie that back to your standard analytics data.
Event tracking can be done on any website - even if you don't sell products.
2. In short: no. You may still need event tracking.
If you enable enhanced eCommerce, this will give you the capabilities described above (measuring product and shopping cart interactions) - see this for more info https://support.google.com/analytics/answer/6014841?hl=en ...BUT your option to use event tracking is your choice based upon what you might want to measure. If you want to measure clicks on your email list signup button you need event tracking. If you want to trigger an event with scrolling behavior (see this for an example http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/)
Hope that helps!
-
Hello Experts, Can you please share your views?
-
waiting for reply!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google analytics suddenly stopped tracking all my landing pages
Hey guys. I love the new update of GA. Looks so clean. So, of course, I was excited to see how my landing pages were doing. I went to behavior, all content, all pages. And I noticed it's only showing me 19 pages out of the 93 I have indexed. And none of the top ones at all! Can't find them anywhere in GA! Anyone seen this before? Thank you so much
Reporting & Analytics | | Meier0 -
How to create goal for Events?
Hi All, I have created event via google tag manager for my ecommerce site. That events are button clicks. Now I want to know after clicking that event does that customer reached to Thank You Page or not? How can I do that? which type of goal I have to create? Thanks!
Reporting & Analytics | | pragnesh96390 -
Tracking sessions from a sub-domain that is 301 redirected to main domain
Hi, one of my client is launching a new site on a subdomain newsite.brand.com.au but will use a shorter URL on the packaging on their new rang of products to be sold in supermarkets, prompting shoppers to visit xxx.brand.com.au. This specific sub-domain xxx.brand.com.au will be 301 redirecting to newsite.brand.com.au How can I identify and track accurrately all the visits coming from xxx.brand.com.au to newsite.brand.com.au?The visits from sub-domain xxx.brand.com.au will be attributed to direct channel I guess. Is it worth adding GA on this 301 redirected sub-domain xxx.brand.com.au or there another way to identify those visits on newsite.brand.com.au ?
Reporting & Analytics | | mecglobal0 -
Cross domain tracking Google Analytics
Hi there, Got a question on cross domain tracking: We have a couple of TLD's to serve localized content to our visitors, next to our main .com TLD where our app is running as well in a subdomain. Situation is this: Local sites:
Reporting & Analytics | | jorisbrabants
marketingsite.be
marketingsite.com.br
marketingsite.fr Main site: marketingsite.com
app.marketingsite.com Conversion gets triggered when somebody ends up in app.marketingsite.com/firstuse for example. People can sign up at the local site filling in their email but they end up in app.marketingsite.com/firstuse Reading this article on cross domain tracking I'm getting a bit confused on the setup of the tracking code itself. The sample code provided shows these two lines: ga('require', 'linker'); ga('linker:autoLink', ['maindomain.com','targetdomain.com']); Now the question 🙂 Is it correct when I think that maindomain should be replaced with our local TLD's on every one of those, and that targetdomain is where the conversion happens? In this case the .com site?0 -
Tracking Mailto Links Through Event Tracking
Hi I am trying to get event tracking working on some mailto links on a website using Universal Analytics. I've read various resources as nothing seems to mention mailto links. Does it not work on tracking outbound clicks on emails? Thanks in advance.
Reporting & Analytics | | Karen_Dauncey0 -
Any harm and why the differences - multiple versions of same site in WMT
In Google Webmaster Tools we have set up: ourdomain.co.nz
Reporting & Analytics | | zingseo
ourdomain.co.uk
ourdomain.com
ourdomain.com.au
www.ourdomain.co.nz
www.ourdomain.co.uk
www.ourdomain.com
www.ourdomain.com.au
https://www.ourdomain.co.nz
https://www.ourdomain.co.uk
https://www.ourdomain.com
https://www.ourdomain.com.au As you can imagine, this gets confusing and hard to manage. We are wondering whether having all these domains set up in WMT could be doing any damage? Here http://support.google.com/webmasters/bin/answer.py?hl=en&answer=44231 it says: "If you see a message that your site is not indexed, it may be because it is indexed under a different domain. For example, if you receive a message that http://example.com is not indexed, make sure that you've also added http://www.example.com to your account (or vice versa), and check the data for that site." The above quote suggests that there is no harm in having several versions of a site set up in WMT, however the article then goes on to say: "Once you tell us your preferred domain name, we use that information for all future crawls of your site and indexing refreshes. For instance, if you specify your preferred domain as http://www.example.com and we find a link to your site that is formatted as http://example.com, we follow that link as http://www.example.com instead." This suggests that having multiple versions of the site loaded in WMT may cause Google to continue crawling multiple versions instead of only crawling the desired versions (https://www.ourdomain.com + .co.nz, .co.uk, .com.au). However, even if Google does crawl any URLs on the non https versions of the site (ie ourdomain.com or www.ourdomain.com), these 301 to https://www.ourdomain.com anyway... so shouldn't that mean that google effectively can not crawl any non https://www versions (if it tries to they redirect)? If that was the case, you'd expect that the ourdomain.com and www.ourdomain.com versions would show no pages indexed in WMT, however the oposite is true. The ourdomain.com and www.ourdomain.com versions have plenty of pages indexed but the https versions have no data under Index Status section of WMT, but rather have this message instead: Data for https://www.ourdomain.com/ is not available. Please try a site with http:// protocol: http://www.ourdomain.com/. This is a problem as it means that we can't delete these profiles from our WMT account. Any thoughts on the above would be welcome. As an aside, it seems like WMT is picking up on the 301 redirects from all ourdomain.com or www.ourdomain.com domains at least with links - No ourdomain.com or www.ourdomain.com URLs are registering any links in WMT, suggesting that Google is seeing all links pointing to URLs on these domains as 301ing to https://www.ourdomain.com ... which is good, but again means we now can't delete https://www.ourdomain.com either, so we are stuck with 12 profiles in WMT... what a pain.... Thanks for taking the time to read the above, quite complicated, sorry!! Would love any thoughts...0 -
Google Analytics - Cross Domain Tracking Goals
Hi guys, looking at the best way to organize this - Site 1 - Shoe Store - (Old site with analytic history - UA-12345-1) Site 2 - Clothing Store - (Brand New UA-54321-1) Right now i have 2 separate GA Accounts for the sites. But i would like to track goals from Site 2 to Site 1. For that i need to set up cross domain tracking. So i take it i would need to create another account under Site 1 - (UA-12345-2) and put that new code on Site 2? Or do the UA numbers have to be exact? example both 12345-1? In which case, i would need to set up 2 different profiles with filtering? Main concern is i want to keep separate data for both sites, espically if UA's will be the same. Trying to visualize - UA-12345-1 Profile 1Shoes/Master Profile 2 Shoes Profile 3 Clothes Or UA-12345-1 Shoes UA-12345-2 Clothes Thanks, Mike
Reporting & Analytics | | IsHot0 -
Call Tracking Services - Canada
Does anyone have any recommendations for call tracking services that service Canada? If so, have you used them personally? Was set up difficult?
Reporting & Analytics | | Stevej240