How to target a site to only specific US states?
-
Hey Guys,
Does anyone have experience or can point me to the right documentation about geo targeting possibilities for specific states in the US or specific areas in the world.
Local SEO does not apply in my case, since my website is not a business nor have a physical address.
My website offers information that is only relevant for specific states in the US, how can I leverage my I optimisation to gain more exposure in those specific states?
I really appreciate any help.
A
-
Thanks Jeff and Andy,
We are already building compelling content focused in those specific states. I was also wondering if there is anything in the technical side to leverage position, but local SEO and schema doesnt really apply to us, since it is usually based on a physical address which we dont have it.
Building a landing pages targeting the state would be an option but we do want the user to arrive in the homepage which is not really geo targeted.
Ill try a few thing for the next few weeks and I would be happy to share some results.
Thanks a lot,
A
-
When I first read your question, I though that perhaps you might have wanted to personalize content or redirect people based on their geographic location. I've done that before using geo-location information, and the results have been very successful.
But it looks like you want to have a site that will reach people in a specific geographic region. In that case, I agree with Andy (above). You'll need to build pages of content that discuss that region.
For example, your business may be located in Florida, but you may be trying to reach people in Indiana. If that's the case, you don't necessarily need to have a local business address.
Instead, you need to create compelling content that addresses the needs of people in that area.
Let's say that you have a solar power system that you want to sell to people in Indiana, because there are amazing tax subsidies that give the end user 85% savings on an expensive installation. In that case, I'd create content, images, video and more that discuss how the subsidy works, why it's ideal for people in Indiana, and all of that...
I hope this helps!
- Jeff
-
---> build landing pages targeting the states you are after - as for other countries... that's a whole different topic, and requires considerable planning and implementation.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In local SEO, how important is it to include city, state, and state abbreviation in doctitle?
I'm trying to balance local geographic keywords with product keywords. I appreciate the feedback from the group! Michael
Local Website Optimization | | BFMichael0 -
Is it ok to redirect users to a market-specific home page based on their previous selection?
I'm working with a real estate client currently that asks users to identify the market they are in prior to showing them properties. The markets are far enough apart that no user would conceivably be browsing within two separate markets. When the user selects their market choice, they are redirected to a market-specific home page whenever they login after the original home page loads. These market-specific pages are ranking currently (page 2-4) for market-related phrases, but before embarking on further optimization I wanted to get a second opinion on whether or not keeping this redirect process is even a good idea or not. Thoughts?
Local Website Optimization | | jluke.fusion0 -
Understand how site redesign impacts SEO
Hi everyone, I have, what I think, is kind of a specific question, but hoping you guys can help me figure out what to do. I have a client that recently changed their entire website (I started working with them after it happened, so I can't comment on what the site was like as far as content was before). I know they were using a service that I see a lot of in the service industry that aim to capitalize on local business (i.e. "leads nearby" or "nearby now") by creating pages for each targeted city and I believe collecting reviews for each city directly on the website. When they redesigned their website, they dropped that service and now all those pages that were ranking in SERPs are coming back as 404s because they are not included in the new site (I apologize if this is getting confusing!) The site that they moved to is a template site that they purchased the rights to from an already successful company in their same industry, so I do think the link structure probably changed, especially with all of the local pages that are no longer available on the site. Note: I want to use discretion in using company names, but happy to share more info in a private message if you'd like to see the sites I am talking about as I have a feeling that this is getting confusing 🙂 Has anyone had experience with something like this? I am concerned because even though I am targeting the keywords being used previously to direct content to the local pages to new existing pages, traffic to the website has dropped by nearly 60% and I know my clients are going to want answers-- and right now, I only have guesses. I am really looking forward to and so greatly appreciate any advice you might be able to share, I'm at a bit of a loss right now.
Local Website Optimization | | KaitlinNS0 -
Onsite Optimization for 2 Locations on One Site
Hello, We have multiple client who have 2 office locations n the same state in varying counties and would like to have their site rank for two counties. Is this plausible ? For instance they would like their header tags to read "Lawyer in Middlesex & Monmouth County NJ" Rather than "Middlesex County NJ Lawyer" Would this be an effective strategy or be seen as stuffing by Google?
Local Website Optimization | | Armen-SEO0 -
SEO and Redirecting Site to a Different Firm's Domain while Maintaining Current Domain's Rankings
I am a plaintiffs' attorney with a website that ranks well for my major practice areas. I am considering taking a position with a new firm. As part of the discussion, the new firm would allow me to keep my current site so long as it redirects to my bio page on their firm's site. My goal is to keep my current site ranking well and continuously work on SEO efforts, in case I leave the new firm and want to rely on my current site in the future. My questions are: Is there a way to redirect my site every time it shows up in the listings (I have 1000+ indexed pages) without sacrificing its current rankings b/c of bounce rate issues, etc and 2) If I continue to add pages and work on SEO for my site while it redirects to another, will those efforts be worthwhile due to the redirect? I want to keep trying to build my site even though it redirects to a page on a different domain.
Local Website Optimization | | crpoll0 -
What is the optimal approach for a new site that has geo-targeted content available via 2 domains?
OK, so I am helping a client with a new site build. It is a lifestyle/news publication that traditionally has focused on delivering content for one region. For ease of explanation, let's pretend the brand/domain is 'people-on-the-coast.com'. Now they are now looking to expand their reach to another region using the domain 'people-in-the-city.com'. Whilst on-the-coast is their current core business and already has some search clout, they are very keen on the city market and the in-the-city domain. They would like to be able to manage the content through one CMS (joomla) and the site will deliver articles and the logo based on the location of the user (city or coast). There will also be cases where the content is duplicated for both regions. The design/layout etc. will all remain identical. So what I am really wanting to know is the pros, cons and ultimately the best approach to handle the setup and ongoing management from an SEO (and UX) perspective. All I see is problems! Any help would be greatly appreciated! Thanks,
Local Website Optimization | | bennyt
Confused O.o0 -
Listing bundle info on site and on local SEO page.
We just finished a new telecom site, and like all telecom sites (think AT&T, Verizon, Suddenlink, etc.), we allow people to put their location in and find internet and phone service packages (what we call bundles) unique to their area. This page also has contact information for the local sales team and some unique content. However, we're about to start putting up smaller, satellite pages for our local SEO initiative. Of course, these pages will have unique content as well, but it will have some of the same content as what's on the individual bundle page, such as package offerings, NAP, etc. Currently this is the URL structure for the bundles: domain.com/bundles/town-name/ This is what I'm planning for the local SEO pages: domain.com/location/town-name-state/ All local FB pages, Google listings, etc. will like to these location pages, rather than the bundle pages. Is this okay or should I consolidate them into one?
Local Website Optimization | | AMATechTel0 -
Do you need exact match geographically targeted keywords for ranking within a specified city limit?
For example, I have a personal injury law firm in Sheboygan, Wisconsin. I only care about potential clients searching within the city limits of Sheboygan (and not within the state of Wisconsin or on a national level). Do the following elements need to contain an exact match geographically targeted keyword if I only care about ranking locally in Sheboygan, Wisconcsin? (The type of keyword phrase I'm referring to would be Sheboygan Personal Injury Lawyers, Sheboygan Car Accident Lawyers, etc.) Title Tag Meta Description Main Headline Body Content Should I not include an exact match geographically targeted keyword in my content and trust that Google can make the association with where I'm located by other factors on the website? Website factors: Google local business page is setup linking to my website Other local listings have been claimed and setup properly My contact page contains our full address and phone number My footer contains our full address and phone number on every page
Local Website Optimization | | peteboyd0