How can I tell if a site is trustworthy and is not / hasn't been penalized by Google?
-
Hello Moz Community,
I'm looking to do some link building for a client and I would like to know if there's a way to find out if a website is trustworthy and is not or hasn't been penalised by Google.
Thank you.
-
You could do a search using site:domain.com and see what (if any) pages Google has indexed for the site; if there are none, that is a bad sign.
You could also put the domain's URL in Open Site Explorer and take a quick look at the types of links the site has. (I myself have the Moz toolbar installed in my browser so when I go to a site I can quickly get an idea of its authority.)
-
tools on moz and other sites to see who links to the site as well as seeing if they're ranking well for the keywords you would associate with them. If they've got a penalty they probably won't rank that well
-
I usually just use the Moz Rank score here using Open Site Explorer. http://moz.com/learn/seo/mozrank
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks on sites that aren't relevant, how does google determine relevancy?
I have a competitor who I've talked about on here before about how they passed us in ranking for our main keywords and that they were a new site ( less than 6 months old ). Well after further digging a few things were found out: Our site seems to have a penguin penalty causing our keywords ( a group of synonyms as well ) from ranking better than rank 30. As well our competitor has been using this weird backlink tactic of using SEO sites ( a friend? ), a parent site to prop it up ( footer links and others ) as well has links inside articles that aren't relevant as in having a commercial niche page inside a lawyer site page talking about phone dialing. Then the low DA directory sites. I'm curious as to if penguin algo will catch them once it comes out, if not penguin a manual review would certainly catch their tactics, but this site is doing everything else other than proper SEO. What do you think?
Link Building | | Deacyde0 -
When we use 'link:' for who get the link, how come google show us the same domain as a link.
the search result show the domain of its own. what is is? and is it meaningful as a link?
Link Building | | onedaykorea0 -
Can I make a universal 301 redirect rule for my site?
I.e. I switch shopping carts and every page has the same path/name but now ends in .php instead of .htm.
Link Building | | absoauto0 -
Can you get "link juice" from an outside company's/organization's intranet?
Will you get the same "link juice benefits" from a University, Government Org, or public company's intranet that are linked to your webpages – vs the benefits that you would get from links from their public webpages? Assume that the external webpages have very high Domain Authority, MozRank/Trust etc.
Link Building | | MLR0 -
What benefit does a site with a low DA get from someone guest posting who links to a site with a high DA?
I'm relatively new to link building and although this may be an obvious question I can't seem to find an answer anywhere even after searching Google.
Link Building | | JoshED0 -
Why don't directory backlinks show up in Open Link Explorer?
Why don't we see linking root domains like yelp, google, yahoo, etc? Is there any way to get a more accurate list of links to a domain where webmaster tools are not an option?
Link Building | | ScottM0 -
Should a site run it's own affiliate program to get inbound links?
I've recently signed an ecommerce client who runs their affiliate program through Commission Junction. If they were to bring their program in-house and eventually get all those affiliate links pointed to their domain, would those links be counted?
Link Building | | HunterW0 -
When looking at my site in open site explorer the top results are very dodgy spam and porn sites backlinking to us. Is this having a negative impact on our site?
When using open site explorer to check out who is linking to us I was surprised that the top results are spam and porn sites. These are completely irrelevant links. Does this have a negative impact on our site? What can we do to combat this?
Link Building | | AudioBobby0